If you are interested in a business degree you will probably want, at some point in your career, to move into a management role. Managers plan, organise, lead, and control. Good managers are essential to the successful running of any business no matter what its size.
Identifying and satisfying customer needs profitably form the basis of marketing. It includes creating, communicating, delivering and exchanging goods and services that have value to potential customers and, often, building strong relationships between an organisation and its customers. It can include market research, product development and communication strategies as well as product delivery logistics.
Psychology examines human nature: how we interact, operate and think. It is concerned with problem-solving, perception, decision making and communication. Business psychology seeks to adapt this understanding to assist organisations to operate more effectively.
Note: Students will need to travel to Clayton campus for psychology units.