Major study areas for Bachelor of Business

ACCOUNTING

Accounting is a system that identifies, measures, and communicates economic information to permit informed judgements and decisions by the users of that information. It is the language of business.

BANKING AND FINANCE

Banking and finance is the system that includes the circulation of money, the granting of credit, the making of investments, the acquisition of financing and the provision of banking facilities.

BUSINESS LAW

The law is the backbone of business. It regulates financial transactions and marketing processes, and in doing so applies the law of contract and tort. It regulates those engaged in companies and partnerships and their banking and tax needs. It regulates new economic frontiers, such as e-commerce via the development of cyber laws.

ECONOMETRICS

Econometrics involves the extraction of information from data. It comprises a set of tools for analysing data using economic theories or computer based statistical models. Econometric analysis provides informed support for business and economic decision making.

ECONOMICS

Economics considers how to allocate scarce resources to maximise people's welfare. Microeconomics examines decisions of individuals, business and government, and the structure of industries and markets. Macroeconomics examines behaviour of the economy as a whole, such as economic growth, inflation and unemployment.

HUMAN RESOURCE MANAGEMENT

Human resource management is the study of managing people within the employer/employee relationship. It covers strategies and activities that enable people to fulfil their needs in the work environment while achieving the organisation's strategic business objectives.

MANAGEMENT

Management is the process by which organisational goals are attained through integrating human activity. It is largely about people and human endeavour. This major provides the body of knowledge for future managers.

MARKETING

Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.

PSYCHOLOGY

Psychology examines human nature; how we interact, operate and think. It is concerned with problem solving, perception, decision making and communication. Business psychology seeks to adapt this understanding to assist organisations to operate more effectively.