Traditionally marketing was concerned with physical goods and the selling of products. In today's dynamic global businesses marketing permeates all areas of operation and encompasses a much broader range of elements - from putting a political message across to persuading the public to donate to charity, or creating the total buying experience.
This course, for career professionals, is designed to strengthen their career opportunities by enhancing their marketing knowledge and skills.
Masters graduates advance their careers in consulting, consumer goods, not-for-profit and government departments. Opportunities also exist in market research, brand or product management, and marketing communication and advertising.
| Domestic students | International students | |
|---|---|---|
| Attendance type |
|
|
| Intakes | First semester, second semester | First semester, second semester |
| Course Content | 2010 University handbook entry for this course | 2010 University handbook entry for this course |
| Duration | 1.5 years full-time, 3 years part-time | 1.5 years |
| Credit points | 72 total for course | 72 total for course |
|
Fees for 2010
Fees are subject to change annually. |
Commonwealth supported place (CSP) Average annual student contribution $8,859 AUD Note: see information on how average fee is calculated. Domestic fee per 48 credit points |
International fee per 48 credit points 48 credit points represents a standard full-time course load for a year $28,600 AUD |
| CRICOS code | Not applicable | 031027K |
| Monash course code | 2276 | 2276 |
| Faculty | Faculty of Business and Economics | Faculty of Business and Economics |
| Contact | If you wish to pre-assess yourself for admission to this course, visit In2Monash at: In2Monash For other enquiries, contact the Graduate School of Business, telephone: +61 9903 1400 or visit: http://www.gsb.monash.edu.au | If you wish to pre-assess yourself for admission to this course, visit In2Monash at: In2Monash For other enquiries, contact the Graduate School of Business, telephone: +61 9903 1400 or visit: http://www.gsb.monash.edu.au |
Applicants must have completed one of the following qualifications:
PREREQUISITE: Two years of relevant full-time professional work experience.
To ensure you provide all relevant information to allow us to assess your application, read the work experience information carefully before submitting your application. Complete the work experience template and attach it to your application.
Minimum entrance requirements for admission to Monash University Australia.
Applicants must have completed one of the following qualifications:
PREREQUISITE: Two years of relevant full-time professional work experience.
IELTS 7.0 with no individual band score less than 6.5, or TOEFL 600 with a TWE of 5, or an internet-based TOEFL score of 100 with 24 plus in Writing and no section lower than 20
To ensure you provide all relevant information to allow us to assess your application, read the work experience information carefully before submitting your application. Complete the work experience template and attach it to your application.
Minimum entrance requirements for admission to Monash University Australia.
Applications are made directly to the University and can be made online via International Recruitment Services.
Applications are made directly to the University and can be made online via International Recruitment Services.
Printed: Thu Nov 26 02:40:33 2009