Major study areas for Bachelor of Business and Commerce and Bachelor of Communication

ACCOUNTING

Accounting is a system that identifies, measures, and communicates economic information to permit informed judgements and decisions by the users of that information. It is the language of business.

BANKING AND FINANCE

Banking and finance is the system that includes the circulation of money, the granting of credit, the making of investments, the acquisition of financing and the provision of banking facilities.

BUSINESS LAW

The law is the backbone of business. It regulates financial transactions and marketing processess, and in doing so applies the law of contract and tort. It regulates those engaged in companies and partnerships and their banking and tax needs. It regulates new economic frontiers, such as e-commerce via the development of cyber laws.e-BUSINESS (Sunway) e-Business is the ability to perform transactions involving the exchange of goods or services between two or more parties using electronic tools and techniques. The increased availability of computers and communications, the expansion of the Internet and online services, and the drive toward global competitiveness have all contributed to the growth of e-business.

ECONOMICS

Economics is the study of the production, distribution and consumption of wealth. Economics is concerned with the welfare of individuals and of society at large and directs attention to how scarce resources can best be allocated. Knowledge of economics helps both individuals and societies.

ECONOMETRICS AND BUSINESS STATISTICS

Econometrics involves the extraction of information from data. It comprises a set of tools for analysing data using economic theories or computer based statistical models. Econometric analysis provides informed support for business and economic decision making.

INTERNATIONAL BUSINESS

International business covers all business transactions involving participants from two or more countries. It is a field of management and concerns the special features of transnational business including movement of goods, services, capital, personnel, information and technology.

MANAGEMENT

Management is the process by which organisational goals are attained through integrating human activity. It is largely about people and human endeavour. This major provides the body of knowledge for future managers.

MARKETING

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services. Marketing aims to satisfy organisational objectives efficiently and profitably. The focus of this major is to develop an understanding of fundamental marketing principles and practices, and to provide the ability to apply marketing within any context.