Major study areas for Bachelor of Business (Management) / Bachelor of Business (Marketing)

MANAGEMENT

Management is the process by which organisational goals are attained through integrating human activity. It is largely about people and human endeavour. This major provides the body of knowledge for future managers.

MARKETING

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services. Marketing aims to satisfy organisational objectives efficiently and profitably. The focus of this major is to develop an understanding of fundamental marketing principles and practices, and to provide the ability to apply marketing within any context.