Major study areas for Bachelor of Business (Marketing)

Entry requirements

Indicative ATAR score (2012):

  • 82.7 (Caulfield)

View entry requirements and applications for domestic students

Duration

3 years full-time
6 years part-time

Fees for 2012

Fees are subject to change annually.

Commonwealth supported place (CSP)
Average annual student contribution
$ 9,050 AUD
Note: see information on how average fee is calculated.

From 1 January 2012 all students pay a Student Services and Amenities fee each calendar year.

Intakes

First Semester (February)

Attendances

  • On-campus at Caulfield: full-time, part-time

Faculty

Faculty of Business and Economics

Course code: 0314

CRICOS code:001723A

Find out more

For Business and Economics contact details refer to:
Business
and Economics.

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Entry requirements

View entry requirements and applications for international students

Duration

3 years full-time

Fees for 2012

Fees are subject to change annually.

International fee per 48 credit points
48 credit points represents a standard full-time course load for a year
$ 32,850 AUD

From 1 January 2012 all students pay a Student Services and Amenities fee each calendar year.

Intakes

First Semester (February), Second Semester (July)

Attendances

  • On-campus at Caulfield: full-time

Faculty

Faculty of Business and Economics

Course code: 0314

CRICOS code:001723A

Find out more

International Student Enquiries

Telephone: +61 3 9903 4788
Email: study@monash.edu

Enquire now Apply now

MARKETING

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services. Marketing aims to satisfy organisational objectives efficiently and profitably. The focus of this major is to develop an understanding of fundamental marketing principles and practices, and to provide the ability to apply marketing within any context.