Marketing is a creative, dynamic and complex discipline that focuses on providing value to both organisations and consumers. Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services.
This course provides a thorough marketing education, developing an understanding of fundamental marketing principles and practices and a sound business base. It offers training in research, preparation of marketing plans and strategies, problem solving and team-building and management.
This qualification opens a wide variety of career options within many different types of organisations. Graduates are employed in marketing, management, sales, advertising, e-commerce, communications, market research, retailing and logistics. Graduates are keenly sought because of the immediate contribution they make due to their practical training and preparation for the demands of business today.
| Domestic students | International students | |
|---|---|---|
| Attendance type |
|
|
| Intakes | First semester | First semester, second semester |
| Course Content | 2010 University handbook entry for this course | 2010 University handbook entry for this course |
| Duration | 3 years full-time, 6 years part-time | 3 years |
| Credit points | 144 total for course | 144 total for course |
|
Fees for 2010
Fees are subject to change annually. |
Commonwealth supported place (CSP) Average annual student contribution $8,300 AUD Note: see information on how average fee is calculated. |
International fee per 48 credit points 48 credit points represents a standard full-time course load for a year $28,300 AUD |
| CRICOS code | Not applicable | 001723A |
| Monash course code | 0314 | 0314 |
| Faculty | Faculty of Business and Economics | Faculty of Business and Economics |
| Contact |
For Business and Economics contact details refer to: Business and Economics. |
International Student Enquiries Telephone: +61 3 9627 4852 Email: study@monash.edu.au |
Australian: This degree is recognised by the following legal entity:
Professional recognition may be dependent upon work experience requirements and the correct choice of units.
Details of educational requirements for professional recognition can be found under the Professional Recognition entry in the Faculty of Business and Economics section of the Undergraduate Handbook.
Equivalent Australian Year 12.
All applicants should note that the english and mathematics prerequisites for the courses must be satisfied. === TAFE === Completed qualifications at Certificate IV, diploma or advanced diploma level are required. Students should normally achieve at least a 75% to 80% average to be considered for admission. Preference will be given to students whose prior studies are related to the course in which they are seeking admission. Programs that involve competency-based assessment without grades or marks will not meet the admission requirements. Note that the english and mathematics prerequisites for courses must be satisfied. === University === Applicants require a minimum of two units, although in normal circumstances this minimum alone is unlikely to be sufficient. Preference will be give to applicants whose prior studies are related to the course in which they are seeking admission. Students should normally achieve at least a 60% (credit) average to be considered for admission, although students who only complete the minimum number of units (two) may require higher grades. === Mathematics prerequisite === Applicants are required to have successfully completed VCE units 3 and 4, with a study score of at least 25 in mathematics (any), or their interstate/overseas equivalents, for admission to these courses.
Units 3 and 4 a study score of at least 30 in English (ESL) or 25 in any other English, and a study score of at least 25 in mathematics (any).
English and one of mathematical studies or further mathematics SL or mathematics HL or mathematics SL, minimum grade of 4 required.
VICTORIAN TERTIARY ADMISSIONS CENTRE APPLICATIONS
Non-year 12 (eg. transfer, mature age, TAFE) applicants must complete the Business and Economics Employment and Supplementary Information Form (available at http://www.adm.monash.edu.au/admissions/vtac/index.html) and return it as instructed in the VTAC Guide.
DIRECT APPLICATIONS
Non-year 12 applicants must download and complete the Business and Economics Employment and Supplementary Information Form found at: http://www.buseco.monash.edu.au/study/
Minimum entrance requirements for admission to Monash University Australia.
| Qualification | Caulfield |
|---|---|
| ENTER clearly in* | 82.70(CSP); 82.00 (International) |
* The "clearly in" score is based on January 2009 selection and can be used as a guide only.
Applications for on campus studies should be made online through the Victorian Tertiary Admissions Centre.
This course is not available for second semester entry.
=========In2Monash=========If you are an international student applying directly to Monash and wish to find out if you are eligible for admission to this course, visit In2Monash
All applicants should note that the english and mathematics prerequisites for the courses must be satisfied. === TAFE === Completed qualifications at Certificate IV, diploma or advanced diploma level are required. Students should normally achieve at least a 75% to 80% average to be considered for admission. Preference will be given to students whose prior studies are related to the course in which they are seeking admission. Programs that involve competency-based assessment without grades or marks will not meet the admission requirements. Note that the english and mathematics prerequisites for courses must be satisfied. === University === Applicants require a minimum of two units, although in normal circumstances this minimum alone is unlikely to be sufficient. Preference will be give to applicants whose prior studies are related to the course in which they are seeking admission. Students should normally achieve at least a 60% (credit) average to be considered for admission, although students who only complete the minimum number of units (two) may require higher grades. === Mathematics prerequisite === Applicants are required to have successfully completed VCE units 3 and 4, with a study score of at least 25 in mathematics (any), or their interstate/overseas equivalents, for admission to these courses.
Units 3 and 4 a study score of at least 30 in English (ESL) or 25 in any other English, and a study score of at least 25 in mathematics (any).
English and one of mathematical studies or further mathematics SL or mathematics HL or mathematics SL, minimum grade of 4 required.
IELTS 6.5 with no individual band score less than 6.0, Reading and Listening bands require a score of at least 6.5; TOEFL 580 with a TWE of 4.5; or an internet-based TEOFL score of at least 90 with 22 in Writing and no section lower than 20
VICTORIAN TERTIARY ADMISSIONS CENTRE APPLICATIONS
Non-year 12 (eg. transfer, mature age, TAFE) applicants must complete the Business and Economics Employment and Supplementary Information Form (available at http://www.adm.monash.edu.au/admissions/vtac/index.html) and return it as instructed in the VTAC Guide.
DIRECT APPLICATIONS
Non-year 12 applicants must download and complete the Business and Economics Employment and Supplementary Information Form found at: http://www.buseco.monash.edu.au/study/
Minimum entrance requirements for admission to Monash University Australia.
| Qualification | Caulfield |
|---|---|
| International Baccalaureate | 26 |
| GCE A level | 9 |
| All Indian Senior Secondary Certificate | 75% |
| Hong Kong A level | 8 |
| ISC of the CISCE India | 70% |
| MUFY (best eight units made up from Parts A and B) | 265 |
| Ontario Grade 12 | 75% |
| RMIT & La Trobe Foundation Year | 80%Av |
| Sri Lanka A level | 11 |
| STPM Malaysia | 9 |
| Swinburne Foundation Year | 85%Av |
| Uni of Melbourne Foundation Year | 75%Av |
| UNIPREP Indonesia | 7.5 |
| UNSW Foundation Year | 7.5 |
Current VCE or IB students studying in Victoria should apply online through the Victorian Tertiary Admissions Centre
Applications are made directly to the University and can be made online via International Recruitment Services.
Applications are made directly to the University and can be made online via International Recruitment Services.
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services. Marketing aims to satisfy organisational objectives efficiently and profitably. The focus of this major is to develop an understanding of fundamental marketing principles and practices, and to provide the ability to apply marketing within any context.
Printed: Tue Nov 24 22:21:16 2009