Bachelor of Business (Marketing) for 2013

At a glance

Major study areas  
2013 Handbook entry 

Career opportunities

Business graduates have a huge range of career opportunities, and a marketing major further improves these options. Our graduates work all over the world. They work in marketing, finance, management, advertising and communications. They work for the government, corporations and themselves. The range of career options depends on the subjects chosen but, given we offer open electives and a specialisation in marketing, graduates will be able to explore several career paths.

Examples of roles that graduates can pursue include marketing consultant in a large corporation, business analyst in a bank or consulting firm, communications officer in a state or federal government department, market researcher for a media company, entrepreneur running their own business, or e-commerce expert for an online marketplace.

Professional recognitions

Australian

A Bachelor of Business (Marketing) allows graduates to satisfy the educational requirements of various professional registrations and memberships. It all depends on what units you take. To learn more, visit professional recognition or talk to your course adviser.

Why study Bachelor of Business (Marketing)?

Marketing is about providing value to organisations and consumers with creativity, innovation, knowledge and leadership. This program will develop your understanding of fundamental marketing principles, while also giving you a strong business base. You will also get world-class training in researching, planning and delivering a marketing strategy. Four of our marketing students won the Microsoft Protege 2011 grand final with their integrated marketing communications strategy for the Windows Phone 7.

Our degree offers core units that introduce you to the key principles of business, including marketing, accounting, management and economics. You will complete a major in marketing, as well as eight open electives in Faculty of Business and Economics programs, or other faculty disciplines. It is possible to form a second major from your open electives.

This course consists of six core business units, a major in marketing, and eight open electives. It is possible to form a second major from your open electives.

View the full 2013 Faculty Undergraduate Course Guide.

Entry requirements

Clearly in ATAR score (2013):

  • 82.55 (Caulfield)

View entry requirements and applications for domestic students

Duration

3 years full-time
6 years part-time

Fees for 2013

Fees are subject to change annually.

Commonwealth supported place (CSP)
Average annual student contribution
$ 9,500 AUD
Note: see information on how average fee is calculated.

From 1 January 2012 all students pay a Student Services and Amenities fee each calendar year.

Intakes

First Semester (March)

Attendances

  • On-campus at Caulfield: full-time, part-time

Faculty

Faculty of Business and Economics

Course code: 0314

CRICOS code: 001723A

Find out more

Enquire now   Apply now   Entry requirements   For Business and Economics contact details refer to:
Business
and Economics.

Entry requirements

View entry requirements and applications for international students

Duration

3 years full-time

Fees for 2013

Fees are subject to change annually.

International fee per 48 credit points
48 credit points represents a standard full-time course load for a year
$ 34,000 AUD

From 1 January 2012 all students pay a Student Services and Amenities fee each calendar year.

Intakes

First Semester (March), Second Semester (July)

Attendances

  • On-campus at Caulfield: full-time

Faculty

Faculty of Business and Economics

Course code: 0314

CRICOS code: 001723A

Find out more

Enquire now   Apply now   Entry requirements  

International Student Enquiries

Telephone: +61 3 9903 4788
Email: study@monash.edu

Double degree options

Admissions information for domestic students

Entry requirements

Minimum entrance requirements

Equivalent Australian Year 12.

Minimum entrance requirements for non-school-leavers

All applicants should note that the english and mathematics prerequisites for the courses must be satisfied. === TAFE === Completed qualifications at Certificate IV, diploma or advanced diploma level are required. Students should normally achieve at least a 75% to 80% average to be considered for admission. Preference will be given to students whose prior studies are related to the course in which they are seeking admission. Programs that involve competency-based assessment without grades or marks will not meet the admission requirements. Note that the english and mathematics prerequisites for courses must be satisfied. === University === Applicants require a minimum of two units, although in normal circumstances this minimum alone is unlikely to be sufficient. Preference will be give to applicants whose prior studies are related to the course in which they are seeking admission. Students should normally achieve at least a 60% (credit) average to be considered for admission, although students who only complete the minimum number of units (two) may require higher grades. === Mathematics prerequisite === Applicants are required to have successfully completed VCE units 3 and 4, with a study score of at least 25 in mathematics (any), or their interstate/overseas equivalents, for admission to these courses.

VCE prerequisites

Units 3 and 4-a study score of at least 30 in English (ESL) or 25 in any other English, and a study score of at least 25 in mathematics (any).

International Baccalaureate subject prerequisites

  • A score of at least 4 in English SL or 3 in English HL or 5 in English B SL or 4 in English B HL, and
  • A score of at least 4 in mathematics SL or 4 in further mathematics SL or 4 in mathematical studies SL or 3 in mathematics HL.

Special application requirements

VICTORIAN TERTIARY ADMISSIONS CENTRE APPLICATIONS

Non-year 12 (eg. transfer, mature age, TAFE) applicants must complete the Business and Economics Employment and Supplementary Information Form (available at http://www.buseco.monash.edu.au/student/forms/index.html) and return it as instructed in the VTAC Guide.

DIRECT APPLICATIONS

Non-year 12 applicants must download and complete the Business and Economics Employment and Supplementary Information Form (available at: http://www.buseco.monash.edu.au/student/forms/index.html).

University entrance requirements

Minimum entrance requirements for admission to Monash University Australia.

Entry scores

Qualification Caulfield
2013 ATAR clearly in for CSP 82.55

Applications

Semester one (March)

Applications for on campus studies should be made online through the Victorian Tertiary Admissions Centre.

Semester two (July)

This course is not available for Second Semester (July) entry.

Admissions information for international students

Entry requirements

International entry requirements

2013 international qualification entry requirements and scores for this course are available from the Undergraduate Qualifications Database.

=========Course Enquiry Portal========= If you are an international student applying directly to Monash and wish to find out if you are eligible for admission to this course, visit Course Enquiry Portal

Minimum entrance requirements for non-school-leavers

All applicants should note that the english and mathematics prerequisites for the courses must be satisfied. === TAFE === Completed qualifications at Certificate IV, diploma or advanced diploma level are required. Students should normally achieve at least a 75% to 80% average to be considered for admission. Preference will be given to students whose prior studies are related to the course in which they are seeking admission. Programs that involve competency-based assessment without grades or marks will not meet the admission requirements. Note that the english and mathematics prerequisites for courses must be satisfied. === University === Applicants require a minimum of two units, although in normal circumstances this minimum alone is unlikely to be sufficient. Preference will be give to applicants whose prior studies are related to the course in which they are seeking admission. Students should normally achieve at least a 60% (credit) average to be considered for admission, although students who only complete the minimum number of units (two) may require higher grades. === Mathematics prerequisite === Applicants are required to have successfully completed VCE units 3 and 4, with a study score of at least 25 in mathematics (any), or their interstate/overseas equivalents, for admission to these courses.

VCE prerequisites

Units 3 and 4-a study score of at least 30 in English (ESL) or 25 in any other English, and a study score of at least 25 in mathematics (any).

International Baccalaureate subject prerequisites

  • A score of at least 4 in English SL or 3 in English HL or 5 in English B SL or 4 in English B HL, and
  • A score of at least 4 in mathematics SL or 4 in further mathematics SL or 4 in mathematical studies SL or 3 in mathematics HL.

English requirements for international students

IELTS 6.5 no band lower than 6.0; TOEFL 550 with a TWE of 4.5; or an internet-based TEOFL score of at least 79 with 21 in writing, 18 in speaking, 13 in reading and 12 in listening.

Special application requirements

VICTORIAN TERTIARY ADMISSIONS CENTRE APPLICATIONS

Non-year 12 (eg. transfer, mature age, TAFE) applicants must complete the Business and Economics Employment and Supplementary Information Form (available at http://www.buseco.monash.edu.au/student/forms/index.html) and return it as instructed in the VTAC Guide.

DIRECT APPLICATIONS

Non-year 12 applicants must download and complete the Business and Economics Employment and Supplementary Information Form (available at: http://www.buseco.monash.edu.au/student/forms/index.html).

University entrance requirements

Minimum entrance requirements for admission to Monash University Australia.

Entry scores

2013 international qualification entry requirements and scores for this course are available from the Undergraduate Qualifications Database.

Qualification Caulfield
A Level GCE (Click on the Undergraduate Qualifications Database link above for details on how the A-Level score is calculated.) 9

Applications

Semester one (March)

Current VCE or IB students studying in Victoria should apply online through the Victorian Tertiary Admissions Centre

Applications are made directly to the University and can be made online via International Recruitment Services.

Semester two (July)

Applications are made directly to the University and can be made online via International Recruitment Services.

Enrolment obligation

International students enrolling in a CRICOS-registered course can study no more than 25% of their course by distance and/or online learning. Students cannot enrol exclusively in distance and/or online learning study in any compulsory study period. See standard 9.4 of The National Code 2007.

Major study areas

MARKETING

Identifying and satisfying customer needs profitably form the basis of marketing. It includes creating, communicating, delivering and exchanging goods and services that have value to potential customers and, often, building strong relationships between an organisation and its customers. It can include market research, product development and communication strategies as well as product delivery logistics.