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Bachelor of Business (Marketing) for 2010

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Course overview

Marketing is a creative, dynamic and complex discipline that focuses on providing value to both organisations and consumers. Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services.

This course provides a thorough marketing education, developing an understanding of fundamental marketing principles and practices and a sound business base. It offers training in research, preparation of marketing plans and strategies, problem solving and team-building and management.

Major study area description

Duration, campus, fees and application information

Career outlook

This qualification opens a wide variety of career options within many different types of organisations. Graduates are employed in marketing, management, sales, advertising, e-commerce, communications, market research, retailing and logistics. Graduates are keenly sought because of the immediate contribution they make due to their practical training and preparation for the demands of business today.

Double degree options

Duration, campus, fees and application information

Domestic students International students
Attendance type
  • On-campus at Caulfield: full-time, part-time
  • On-campus at Caulfield: full-time
Intakes First semester First semester, second semester
Course Content 2010 University handbook entry for this course 2010 University handbook entry for this course
Duration 3 years full-time, 6 years part-time 3 years
Credit points 144 total for course 144 total for course
Fees for 2010

Fees are subject to change annually.

 Commonwealth supported place (CSP)
Average annual student contribution
$8,300 AUD

Note: see information on how average fee is calculated.

International fee per 48 credit points
48 credit points represents a standard full-time course load for a year
$28,300 AUD
How to apply Entry requirements and applications - domestic students Entry requirements and applications - international students
CRICOS code Not applicable 001723A
Monash course code 0314 0314
Faculty Faculty of Business and Economics Faculty of Business and Economics
Contact For Business and Economics contact details refer to:
Business
and Economics. 		International Student Enquiries
Telephone: +61 3 9627 4852
Email: study@monash.edu.au

Accreditation

Australian: This degree is recognised by the following legal entity:

  • Australian Marketing Institute

Professional recognition may be dependent upon work experience requirements and the correct choice of units.

Details of educational requirements for professional recognition can be found under the Professional Recognition entry in the Faculty of Business and Economics section of the Undergraduate Handbook.

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