Remember the basic elements of any grant submission:
What is the problem or need? - Include gaps in knowledge, improvements needed in service, steps that need to be taken in overall goal, and what is currently being done about it in your institution or elsewhere.
What you intend to do about it?
How you will measure your success?
Avoid slogans, jargon, and polemic.
Assume that the reviewer of this submission is an intelligent lay person familiar with your field in broad terms.
Use plain language, short paragraphs and clear sentences.
Write from the reader’s point of view.
Does this proposal make sense to someone not involved in your field?
What is unique or important about this proposal?
Would you fund this proposal?
Remember that the clarity and simplicity of your proposal is critical to its success.
Think of this not as a plea for funding but as an opportunity to compel the grantor to support your project to assist them with achieving their objectives.