Prof Felix Mavondo - Researcher Profile

Biography

Felix works in the Faculty of Business & Economics at Monash University as a Professor.

Qualifications

DOCTOR OF PHILOSOPHY

Institution: Monash University

Year awarded: 1994

Publications

Book Chapters

Anisimova, T., Mavondo, F., 2008, Aligning corporate brand perceptions: Does it matter?, in Contemporary Thoughts on Corporate Branding and Corporate Identity Management, eds T C Melewar and Elif Karaosmanoglu, Palgrave Macmillan, Basingstoke UK, pp. 47-65.

Reisinger, Y., Mavondo, F.T., Weber, S., 2004, Do values, personality and motivations influence tourist activities and lifestyle?, in Reinventing a Tourism Destination. Facing the Challenge, eds Sanda Weber and Renata Tomljenovic, Institute for Tourism, Zagreb Croatia, pp. 65-87.

Evans, J., Mavondo, F.T., 2002, Explaining organizational performance through psychic distance, in International business: Adjusting to new challenges and opportunities, eds Frank McDonald, Heinz Tuselmann and Colin Wheeler, Palgrave, Hampshire UK, pp. 234-244.

Conduit, J.L., Mavondo, F.T., 2000, Construct Validity of Market Orientation: Do People in Different Industries Share the Same Meaning?, in Developments in Australasian Marketing, JAI Press Ltd, Connecticut USA, pp. 29-44.

Schroder, W.R., Mavondo, F.T., 2000, Marketing Orientation, Interfirm Relationships, and the Resource-Based Theory of the Firm: Towards an Integrative Theory, in Advances in International Marketing, JAI Press Inc., Connecticut USA, pp. 29-44.

Schroder, W., Mavondo, F.T., 1997, Governments and Business Strategy: Another Research Agenda, in Government and the Food Industry: Economic and Political Effects of Conflict and Co-operation, Kluwer Academic Publications, Boston USA, pp. 385-397.

Journal Articles

Zubcevic, N., Mavondo, F.T., Luxton, S.L., 2012, Achieving at university and beyond: Does it help to be good looking?, Asia Pacific Journal of Marketing and Logistics [P], vol 24, issue 5, Emerald Group Publishing Ltd, Bingley UK, pp. 785-804.

Chao, C.W., Reid, M.J., Mavondo, F.T., 2012, Consumer innovativeness influence on really new product adoption, Australasian Marketing Journal [P], vol 20, issue 3, Elsevier Ltd, Oxford UK, pp. 211-217.

Weerawardena, J., Mavondo, F., 2011, Capabilities, innovation and competitive advantage, Industrial Marketing Management [P], vol 40, issue 8, Elsevier Inc, New York USA, pp. 1220-1223.

Mulyanegara, R., Tsarenko, Y., Mavondo, F., 2011, Church marketing: The effect of market orientation on perceived benefits and church participation, Services Marketing Quarterly [P], vol 32, issue 1, Routledge, Philadelphia PA USA, pp. 60-82.

Minkiewicz, J., Evans, J., Bridson, K., Mavondo, F., 2011, Corporate image in the leisure services sector, Journal of Services Marketing [P], vol 25, issue 3, Emerald Group Publishing Ltd, Bingley UK, pp. 190-201.

Nasution, H., Mavondo, F., Matanda, M., Ndubisi, N., 2011, Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value, Industrial Marketing Management [P], vol 40, issue 3, Elsevier Inc, New York USA, pp. 336-345.

Gountas, S., Mavondo, F., Ewing, M., Gountas, J., 2011, Exploring the effects of perceived service provider sincerity on consumers' emotional state and satisfaction during service consumption, Tourism Analysis [P], vol 16, issue 4, Cognizant Communication Corp, Putnam Valley NY USA, pp. 393-403.

Tan, Y., Mavondo, F., Worthington, J., 2011, Organisational capabilities and relationship quality: Performance implications for palm oil processors in Malaysia, Asia Pacific Journal of Marketing and Logistics [P], vol 23, issue 2, Emerald Group Publishing Ltd, Bingley UK, pp. 152-164.

Mulyanegara, R., Tsarenko, Y., Mavondo, F., 2010, An empirical investigation on the role of market orientation in church participation, International Journal of Nonprofit and Voluntary Sector Marketing [P], vol 15, issue 4, John Wiley & Sons Ltd, UK, pp. 339-351.

Anisimova, T., Mavondo, F., 2010, The performance implications of company-salesperson corporate brand misalignment, European Journal of Marketing [P], vol 44, issue 6, Emerald Group Publishing Ltd, UK, pp. 771-795.

Reisinger, Y., Mavondo, F.T., Crotts, J., 2009, The importance of destination attributes: Western and Asian visitors, ANATOLIA [P], vol 20, issue 1, Anatolia, Turkey, pp. 236-253.

Vengesayi, S., Mavondo, F., Reisinger, Y., 2009, Tourism destination attractiveness: Attractions, facilities, and people as predictors, Tourism Analysis [P], vol 14, issue 5, Cognizant Communication Corp, New York USA, pp. 621-636.

Nasution, H.N., Mavondo, F.T., 2008, Customer value in the hotel industry: What managers believe they deliver and what customer experience, International Journal of Hospitality Management, vol 27, issue 2, Pergamon, UK, pp. 204-213.

Nasution, H.N., Mavondo, F.T., 2008, Organisational capabilities: Antecedents and implications for customer value, European Journal of Marketing, vol 42, issue 3/4, Emerald Group Publishing Limited, UK, pp. 477-501.

Evans, J., Mavondo, F.T., Bridson, K.C., 2008, Psychic distance: Antecedents, retail strategy implications, and performance outcomes, Journal of International Marketing, vol 16, issue 2, American Marketing Association, USA, pp. 32-63.

Edwards, R.W., Gut, A.M., Mavondo, F.T., 2007, Buyer animosity in business to business markets: Evidence from the French nuclear tests, Industrial Marketing Management, vol 36, issue 4, Elsevier, USA, pp. 483-492.

Reisinger, Y., Mavondo, F.T., 2006, Cultural differences in travel risk perception, Journal of Travel & Tourism Marketing, vol 20, issue 1, Haworth Hospitality Press, Binghamton USA, pp. 13-31.

Mavondo, F.T., Chimhanzi, J., Stewart, J., 2005, Learning orientation and market orientation: relationship with innovation, human resource practices and performance, European Journal of Marketing, vol 39, issue 11/12, Emerald Group Publishing Ltd, Bradford UK, pp. 1235-1263.

Farrell, M.A., Mavondo, F.T., 2005, The effect of downsizing-redesign strategies on business performance: evidence from Australia, Asia Pacific Journal of Human Resources, vol 43, issue 1, Sage Publications, London UK, pp. 98-116.

Reid, M.J., Luxton, S.L., Mavondo, F.T., 2005, The relationship between integrated marketing communication, market orientation, and brand orientation, Journal of Advertising, vol 34, issue 4, M E Sharpe, Inc., Armonk USA, pp. 11-23.

Tsarenko, Y., Mavondo, F.T., Gabbott, T.M., Hooley, G., Greenly, G., 2005, Trade-offs in customer-employee focus: implications on boundary-spanning capabilities, Journal of Euromarketing, vol 14, issue 1/2, International Business Press, USA, pp. 105-124.

Reisinger, Y., Mavondo, F.T., 2005, Travel anxiety and intentions to travel internationally: implications of travel risk perception, Journal of Travel Research, vol 43, issue 3, Sage Publications, Inc., Thousand Oaks USA, pp. 212-225.

De Lange, P.A., Mavondo, F.T., 2004, Gender and motivational differences in approaches to learning by a cohort of open learning students, Accounting Education, vol 13, issue 4, Routledge, UK, pp. 431-448.

Mavondo, F.T., Tsarenko, Y., Gabbott, T.M., 2004, International and local student satisfaction: resources and capabilities perspective, Journal of Marketing for Higher Education, vol 14, issue 1, Best Business Books, New York USA, pp. 41-60.

Reisinger, Y., Mavondo, F.T., 2004, Modeling psychographic profiles: a study of the US and Australian student travel market, Journal of Hospitality and Tourism Research, vol 28, issue 1, Sage Publications, Inc., USA, pp. 44-65.

Farrell, M., Mavondo, F.T., 2004, The effect of downsizing strategy and reorientation strategy on a learning orientation, Personnel Review, vol 33, issue 4, Emerald Group Publishing Ltd, Bradford UK, pp. 383-402.

Tsarenko, Y., Mavondo, F.T., Gabbott, M.T., Hooley, G., Greenly, G., 2004, Trade-offs in customer-employee focus: implications on boundary-spanning capabilities, Journal of Euromarketing, vol 14, issue 1/2, International Business Press, USA, pp. 105-124.

Farrelly, F.J., Quester, P.G., Mavondo, F.T., 2003, Collaborative communications in sponsor relations, Corporate Communciations, vol 8, issue 2, Emerald, Bradford UK, pp. 128-138.

Mavondo, F.T., Farrell, M., 2003, Cultural orientation: its relationship with market orientation, innovation and organisational performance, Management Decision, vol 41, issue 3, Emerald Group Publishing Limited, Bradford UK, pp. 241-249.

De Lange, P.A., Suwardy, Mavondo, F.T., 2003, Integrating a virtual learning environment into an introductory accounting course: determinants of student motivation, Accounting Education, vol 12, issue 1, Routledge, UK, pp. 1-14.

Mavondo, F.T., Gabbott, M.T., Tsarenko, Y., 2003, Measurement invariance of marketing instruments: an implication across countries, Journal of Marketing Management, vol 19, issue 5-6, Westburn Publishers Ltd, Argyll UK, pp. 523-540.

Reisinger, Y., Mavondo, F.T., 2002, Determinants of youth travel markets' perceptions of tourism destinations, Tourism Analysis: An Interdisciplinary Journal, vol 7, issue 1, Cognizant Communication Corp., Elmsford USA, pp. 55-66.

Gabbott, M.T., Mavondo, F.T., Tsarenko, Y., 2002, International student satisfaction: Role of resources and capabilities, Academic Exchange Quarterly, vol 6, issue 4, Rapid Intellect Group, USA, pp. 170-176.

Evans, J., Mavondo, F.T., 2002, Psychic distance and organizational performance: An empirical examination of international retailing operations, Journal of International Business Studies, vol 33, issue 3, University of Western Ontario, Ontario Canada, pp. 515-532.

Conduit, J., Mavondo, F.T., 2001, How critical is internal customer orientation to market orientation?, Journal of Business Research, vol 51, issue 1, Elsevier, New York NY USA, pp. 11-24.

Reisinger, Y., Mavondo, F.T., Weber, S., 2001, The Australian and Croation youth travel markets: are they different, Tourism, Culture and Communication, vol 3, issue 2, Cognizant Communication Corporation, Elmsford USA, pp. 61-69.

De Lange, P., Mavondo, F.T., 2000, Business Student Progress in Open Learning Courses: A Test and Reconceptualisation of Kember's Model, Asian Review of Accounting, vol 8 no 1, Curtin University of Technology, Bentley WA Australia, pp. 106-122.

Evans, J., Treadgold, A., Mavondo, F.T., 2000, Explaining Export Development through Psychic Distance, International Marketing Review, vol 17 no 2, Emerald Library, www.emerald-library.com, pp. 164-169.

Mavondo, F.T., 2000, Marketing as a form of Adaptation: Empirical Evience from a Developing Economy, Marketing Intelligence & Planning, vol 18 no 5, MCB University Press, www.emerald-library.com, pp. 256-272.

Mavondo, F.T., Farrell, M., 2000, Measuring Market Orientation: Are tjere Dofferemces betwem Business marketers and Consumer Marketers?, Australian Journal of Management, vol 25 no 2, AGSM University of New South Wales, Sydney NSW Australia, pp. 223-244.

Evans, J., Treadgold, A., Mavondo, F.T., 2000, Psychic Distance and the Performance of International Retailers: A suggested theoretical framework, Inernational Marketing Review, vol 17 no 4/5, Emerald Library, www.emerald-library.com, pp. 373-391.

Mavondo, F.T., 2000, Regulation, Deregulation, and Free Market: The Food Manufacturing Industry in Zimbabwe, Journal of Business Research, vol 50 no 3, Elsevier Science Inc., New York NY USA, pp. 305-319.

Yamin, S., Gunasekaran, A., Mavondo, F.T., 1999, Innovation and its implications for performance: A study of Australian Manufacturers, International Journal of Technology Management, vol 17 no 5, Inderscience Enterprises Ltd, www.inderscience.com, pp. 495-503.

Mavondo, F.T., 1999, Market Orientation: Scale Invariance and Relationship to Generic Strategies across Two Countries, Journal of Market Focused Management, vol 4 no 2, Kluwer Academic Publishers, Boston USA, pp. 125-142.

Mavondo, F.T., 1999, environment and Strategy as antecedents for marketing effectiveness and organisational performance, Strategic Marketing Journal, vol 7 no 4, Taylor & Franics Ltd, London UK, pp. 237-250.

O'Keeffe, M., Mavondo, F.T., Schroder, W., 1998, The Resource-Advantage Theory of Competition: Implications for Australian Agribusiness, Agribusiness Perspective Papers, vol 2, Agribusiness Association of Australia, Sydney NSW Australia, pp. 1-11.

Yamin, S., Mavondo, F.T., Gunasekaran, A., Sarros, J., 1997, A Study in Competitive Strategy, Organisational Innovation and Organisational Performance among Australian Manufacturing Companies, International Journal of Production Economics, vol 52, Elsevier Science BV, Amsterdam Netherlands, pp. 161-172.

Yamin, S., Mavondo, F.T., Gunasekaran, A., Sarros, J., 1997, A Study of Competitive Strategy, Organisational Innovation and Organisational Performance among Australian manufacturing companies, International Journal of Production Economics, vol 52, Elsevier Science BV, Amsterdam Netherlands, pp. 161-172.

Conference Proceedings

Ismail, M., Ali, M., Mavondo, F.T., 2012, Relationship quality and internationalization of SMEs from an emerging market, Proceedings of Australia and New Zealand International Business Academy (ANZIBA) Conference 2012, 12 April 2012 to 14 April 2012, Australia and New Zealand International Business Academy (ANZIBA), Adelaide SA Australia, pp. 1-25.

Jiang, W., Mavondo, F.T., 2009, Developing dynamic capability through partnership: The role of capabilities, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 to 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-11.

Yakimova, R., Mavondo, F.T., Freeman, S.M., 2009, Effective corporate reputation maintenance: The importance of codification, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-7.

Lu, Y., Mavondo, F.T., Qui, L., 2009, Factors influencing the choice of overseas study by undergraduate and postgraduate Chinese students, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-7.

Reid, M., Worsley, T., Mavondo, F.T., 2009, Gatekeeper influence on food acquisition, food preparation, and family diet, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-8.

Reid, M., Thompson, P., Mavondo, F.T., Brunso, K., 2009, Give me the money or maybe the deal: Does sales promotion proneness influence consumers' willingness to switch from price to non-price promotions?, Proceedings of the 14th Biennial World Marketing Congress. Marketing in Transition: Scarcity, Globalism, & Sustainability, 22 July 2009 to 25 July 2009, Academy of Marketing Science, www.ans-web.org, pp. 39-43.

Mulyanegara, R.C., Tsarenko, Y., Mavondo, F.T., 2009, Perceived market orientation and church participation, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-9.

Van Zanten, R., Reid, M., Mavondo, F.T., 2009, Social and situational influences on cross-category consideration, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-8.

Chen, S., Mavondo, F.T., 2009, The efficacy of the predictions for customer retention in an interactive relationship, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 to 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Australia, pp. 1-8.

Chao, C., Reid, M., Mavondo, F.T., 2009, The influence of consumer innovativeness on really new product adoption, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-7.

Mavondo, F.T., Nasution, H.N., Wong, E., 2009, The organisational embeddedness and capabilities linkages: Implications for organisational performance, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-9.

Zaman, M., Mavondo, F.T., 2009, The role of partnership characteristics, relationship quality and organisational capabilities on alliance outcomes, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 to 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Australia, pp. 1-8.

Tsafack, E., Mavondo, F.T., 2009, The sustainability or otherwise of services imports: Experiences in developed economies, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-8.

Zaman, M., Mavondo, F.T., 2008, Measuring alliance success: The role of strategic fit, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat, 1 December 2008 to 3 December 2008, Australia and New Zealand Marketing Academy (ANZMAC), Sydney NSW Australia, pp. 1-10.

Nasution, H.N., Grant, K.D., Mavondo, F.T., 2008, Mediating role of brand equity in the marketing - Sales and business performance relationship, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat, 1 December 2008 to 3 December 2008, Australia and New Zealand Marketing Academy (ANZMAC), Sydney NSW Australia, pp. 1-9.

Liao, Y., Mavondo, F.T., Kennedy, R.E., 2008, Organisational justice and salesforce motivation, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat, 1 December 2008 to 3 December 2008, Australia and New Zealand Marketing Academy (ANZMAC), Sydney NSW Australia, pp. 1-8.

Tsarenko, Y., Mavondo, F.T., 2008, Psychological, product-related and situational influences in purchasing intimate apparel, Proceedings of the 2008 AMA Winter Educators' Conference: Marketing Theory and Applications, 15 February 2008 to 18 February 2008, American Marketing Association, Chicago IL USA, pp. 154-160.

Bove, L., Mavondo, F.T., 2007, An attempt to validate the construct "relationship strength" between a customer and service worker, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings, 03 December 2007 to 05 December 2007, Australia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 3407-3414.

Mavondo, F.T., Hooley, G.J., Wong, V., 2007, Configuration theory: Fit as coalignment, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings, 03 December 2007 to 05 December 2007, Australia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 725-730.

Minkiewicz, J., Mavondo, F.T., Bridson, K.C., 2007, Corporate brand identity and image congruence in the leisure services sector: A stakeholder perspective, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings, 03 December 2007 to 05 December 2007, Australia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 25-33.

Reid, M.J., Thompson, P., Mavondo, F.T., Brunso, K., 2007, Correlates of in-store sales promotion proneness, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings, 03 December 2007 to 05 December 2007, Australia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 2123-2129.

Luxton, S.L., Reid, M.J., Mavondo, F.T., 2007, IMC, its antecedents and brand performance, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings, 03 December 2007 to 05 December 2007, Australia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 1464-1471.

Zubcevic, N., Reid, M.J., Mavondo, F.T., 2007, Models, media and the perceptions of young women, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings, 03 December 2007 to 05 December 2007, Australia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 1493-1499.

Van Zanten, R., Reid, M.J., Mavondo, F.T., 2007, Qualitative foundations of a study into category choice amongst alcohol purchasers, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings, 03 December 2007 to 05 December 2007, Australia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 2285-2292.

Liao, Y., Kennedy, R.E., Mavondo, F.T., 2007, The impact of organisational justice on independent salespeoples' intent to stay, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings, 03 December 2007 to 05 December 2007, Australia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 266-275.

Nasution, H.N., Mavondo, F.T., 2007, The whole is greater than the sum of its parts: Coalignment and its implications for customer value, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings, 03 December 2007 to 05 December 2007, Australia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 652-659.

Nasution, H.N., Grant, K.D., Mavondo, F.T., 2006, Assessing marketing productivity in large companies and SME's, Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference, 04 December 2006 to 06 December 2006, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Qld Australia, pp. 1-8.

Mavondo, F.T., Wong, V., Hooley, G., 2006, Coaligning business orientation, resources and capabilities: implications for organisational performance, Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference, 04 December 2006 to 06 December 2006, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Qld Australia, pp. 1-6.

Tsarenko, Y., Mavondo, F.T., Fenton, A.G., 2006, Consumers involvement in purchasing of intimate apparel: women and bras, Management and Technology in the Global Economy: Nurturing Innovations and National Heritage - Proceedings of the 2006 International Conference, 27 June 2006 to 01 July 2006, Global Business and Technology Association, New York USA, pp. 1043-1049.

Nasution, H.N., Mavondo, F.T., 2006, Entrepreneurship and customer value: mediating role of integrated market orientation and innovation, Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference, 04 December 2006 to 06 December 2006, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Qld Australia, pp. 1-8.

Nasution, H.N., Mavondo, F.T., 2006, Explaining inconsistency between manager and customer, Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics, 23 May 2006 to 26 May 2006, European Marketing Academy, Athens Greece, pp. 1-7.

Zaman, M.U., Mavondo, F.T., 2006, Implications of fit among partnership characteristics, relationship management and organisational capabilities for the measurement of alliance success - a research agenda, Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference, 04 December 2006 to 06 December 2006, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Qld Australia, pp. 1-8.

Mavondo, F.T., Nasution, H.N., 2005, Customer value: whose perspective matters?, ANZMAC 2005 - Broadening the Boundaries: Conference Proceedings, 05 December 2005 to 07 December 2005, University of Western Australia, Fremantle WA Australia, pp. 58-65.

Gountas, S., Mavondo, F.T., 2005, Emotions, sincerity and consumer satisfaction, ANZMAC 2005 - Broadening the Boundaries: Conference Proceedings, 05 December 2005 to 07 December 2005, University of Western Australia, Fremantle WA Australia, pp. 82-88.

Mavondo, F.T., Tsarenko, Y., 2005, Organisational learning profiles: implications for innovation and performance, Proceedings of the Annual Conference of the Economy of Marketing Science on Developments in Marketing Science, 25 May 2005 to 28 May 2005, Academy of Marketing Science, USA, pp. 1-6.

Gountas, J., Mavondo, F.T., 2005, Personality, opportunity, motivation, self-efficacy, resources and ability (POMSERA) as predictors of consumer behaviour, ANZMAC 2005 - Broadening the Boundaries: Conference Proceedings, 05 December 2005 to 07 December 2005, University of Western Australia, Fremantle WA Australia, pp. 92-99.

Nasution, H.N., Mavondo, F.T., 2005, The impact of service quality on customer value in the hotel industry, ANZMAC 2005 - Broadening the Boundaries: Conference Proceedings, 05 December 2005 to 07 December 2005, University of Western Australia, Fremantle WA Australia, pp. 72-79.

Vengesayi, S., Mavondo, F.T., 2004, Aspects of reputation and human factors as determinants of tourist desitination attractivness, Marketing Accountabilities and Responsibilities: Proceedings of the Conference, 29 November 2004 to 01 December 2004, ANZMAC, www.vuw.ac.nz/anzmac, pp. 1-6.

Nasution, H.N., Mavondo, F.T., 2004, Making market orientation more proactive and its implication to customer value, Marketing Accountabilities and Responsibilities: Proceedings of the Conference, 29 November 2004 to 01 December 2004, ANZMAC, www.vuw.ac.nz/anzmac, pp. 1-8.

Zaman, M., Mavondo, F.T., 2004, The implications for "strategic fit" between partnership characteristics and relationship management as a source of alliance success, Marketing Accountabilities and Responsibilities: Conference Proceedings, 29 November 2004 to 01 December 2004, ANZMAC 2004 (Australian and New Zealand Academy), www.vuw.ac.nz/anzmac, pp. 1-9.

Tsarenko, Y., Mavondo, F.T., Gabbott, T.M., 2004, Tradeoffs in stakeholder orientation: customer versus employee focus, Worldwide Marketing?: Proceedings of the 33rd EMAC Conference, 18 May 2004 to 21 May 2004, University of Murcia, Murcia Spain, pp. 1-8.

Mavondo, F.T., 2004, Translating learning, market orientation and innovation into performance outcomes, Navigating Crisis and Opportunities in Global Markets: Leadership, Strategy and Governance, 08 June 2004 to 12 June 2004, Global Business and Technology Association, USA, pp. 493-500.

Anisimova, T.A., Mavondo, F.T., 2003, Aligning stakeholders chasms. The academic and managerial challenges, ANZMAC 2003 Conference Proceedings, 1 December 2003 to 4 December 2003, ANZMAC, Adelaide SA Australia, pp. 222-228.

Matanda, M.J., Mavondo, F.T., 2003, Antecedents to and outcomes of customer satisfaction in markets frequented by generation Xers, Proceedings of the 2003 ANZMAC Conference, 01 December 2003 to 03 December 2003, ANZMAC, Adelaide SA Australia, pp. 1127-1133.

Hardly, F.L., Mavondo, F.T., 2003, Institutional and task environment influence on capability development (professional orientation, learning capability and differentiation), Proceedings of the 2003 ANZMAC Conference, 01 December 2003 to 03 December 2003, ANZMAC, Adelaide SA Australia, pp. 2388-2394.

Abubakar, B., Mavondo, F.T., 2003, Natural servicesape: do local and foreigners differ in its evaluation?, 2003 IAABD Proceedings: African Business and Development in the Global Economy, 09 April 2003 to 12 April 2003, IAABD, USA, pp. 431-434.

Lim, S.K., Mavondo, F.T., 2003, Organisational Adaptability as Mediator of the Relationship between Capabilities and Organisational Performance, Challenging the Frontiers in Global Business and Technology: Implementation of Changes in Values, Strategy and Policy: Proceedings of the Global Business and Technology Association: International Conference, 08 July 2003 to 12 July 2003, Global Business and Technology Association, Budapest Hungary, pp. 841-848.

Che Ha, N., Mavondo, F.T., 2003, Organisational learning: the role of goal orientation and organisational capabilities, Proceedings of the 2003 ANZMAC Conference, 01 December 2003 to 03 December 2003, ANZMAC, Adelaide SA Australia, pp. 860-866.

Lim, S.K., Mavondo, F.T., 2003, Organisational resources and agility implications for organisational performance, Proceedings of the 2003 ANZMAC Conference, 01 December 2003 to 03 December 2003, ANZMAC, Adelaide SA Australia, pp. 2407-2414.

Gountas, J., Mavondo, F.T., 2003, Self-concept and motivation as predictors of actual consumer behaviour, Proceedings of the 2003 ANZMAC Conference, 01 December 2003 to 03 December 2003, ANZMAC, Adelaide SA Australia, pp. 314-321.

Scholem, P.G., Mavondo, F.T., 2003, Stakeholders & gender: a new phenomenon?, Proceedings of the 2003 ANZMAC Conference, 01 December 2003 to 03 December 2003, ANZMAC, Adelaide SA Australia, pp. 146-154.

Lim, S.K., Mavondo, F.T., 2003, Strategic capabilities and agility: implications for organizational performance, Proceedings of the 2003 IAABD: African Business and Development in the Global Economy, 09 April 2003 to 12 April 2003, IAABD, London UK, pp. 204-209.

Bridson, K.C., Evans, J., Mavondo, F.T., 2003, The role of brand orientation in explaining retail offer advantage, 12th European Association of Education and Research in Commercial Distribution Conference, 02 July 2003 to 04 July 2003, ESCP-EAP, France, pp. 1-13.

Freer, C., Mavondo, F.T., Schroder, W.R., 2002, A model of strategic alliance success, Proceedings of the Australian and New Zealand Marketing Academy conference, 02/12/02 to 04/12/02, Deakin University, Melbourne Vic Australia, pp. 2701-2708.

Kennedy, R., Mavondo, F.T., 2002, Attraction, loyalty and defection among Asutralian direct sellers, Proceedings of the Australian and New Zealand Marketing Academy conference, 02/12/02 to 04/12/02, Deakin University, Melbourne Vic Australia, pp. 2911-2917.

Bridson, K., Mavondo, F.T., 2002, Brand orientation: Conceptualisation, operationalisation and explanatory power, Proceedings of the Australian and New Zealand Marketing Academy conference, 02/12/02 to 04/12/02, Deakin University, Melbourne Vic Australia, pp. 2151-2158.

Mavondo, F.T., Valos, M.J., 2002, Differentiate or die or be 'stuck in the middle' and survive!, Proceedings of the Australian and New Zealand Marketing Academy conference, 02/12/02 to 04/12/02, Deakin University, Melbourne Vic Australia, pp. 2111-2117.

Evans, J., Mavondo, F.T., 2002, Internal determinants of entry strategy and performance: An analysis of international retailing, 2002 AMA educators' proceedings: Enhancing knowledge development in marketing, 03/08/02 to 06/08/02, American Marketing Association, Chicago USA, pp. 127-133.

Gabbott, M.T., Mavondo, F.T., Tsarenko, Y., 2002, Network Capabilities: Relationships with Organisational Competencies, Proceedings of Marketing Networks in a Global Economy, 16/12/2002-17/12/2002, Australian and New Zealand Marketing Academy, Perth WA Australia, pp. 1-7.

Evans, J., Mavondo, F.T., 2002, Psychic distance: The construct and measures, 2002 AMA educators' proceedings: Enhancing knowledge development in marketing, 03/08/02 to 06/08/02, American Marketing Association, Chicago USA, pp. 308-314.

Abubaker, B., Mavondo, F.T., 2002, Terrorism and airline travellers' evaluation of risk exposure: Insights and implications for Australia and Africa, 2002 Proceedings: Expanding the horizons of African business and development, 03/04/02 to 06/04/02, University of Port Elizabeth, Port Elizabeth South Africa, pp. 211-215.

Abubaker, B., Mavondo, F.T., 2002, The determinants of anxiety in air travel: An exploratory study, Proceedings of the Australian and New Zealand Marketing Academy conference, 02/12/02 to 04/12/02, Deakin University, Melbourne Vic Australia, pp. 2741-2747.

Mavondo, F.T., Moswete, N., 2002, The macro-environment and business environment: Their influence on marketing and performance variables, 2002 Proceedings: Expanding the horizons of African business and development, 03/04/02 to 06/04/02, University of Port Elizabeth, Port Elizabeth South Africa, pp. 78-84.

Mavondo, F.T., Vengesayi, S., 2002, Tourism risk assessment: An empirical examination, Proceedings of the Australian and New Zealand Marketing Academy conference, 02/12/02 to 04/12/02, Deakin University, Melbourne Vic Australia, pp. 2731-2737.

Bridson, K., Mavondo, F.T., Evans, J., 2001, An Australian perspective on the relationship between standardisation of the retail offer, the retail brand and organisational performance, Proceedings of the Tenth Biennial World Marketing Congress, 28/06/2001 to 01/07/2001, Academy of Marketing Science, Cardiff Wales UK, p. 1.

Evans, J., Mavondo, F.T., 2001, An alternative operationalisation of cultural distance, Bridging Marketing Theory and Practice Conference Proceedings, 01/12/2001 to 05/12/2001, Australian and New Zealand Marketing Academy, Auckland NZ, p. 1.

Bridson, K., Mavondo, F.T., 2001, Brand orientation: Another explanation of retailer performance, Bridging Marketing Theory and Practice Conference Proceedings, 01/12/2001 to 05/12/2001, Australian and New Zealand Marketing Academy, Auckland NZ, p. 1.

Mavondo, F.T., Rugimbana, R., 2001, Cultural Orientation: Its relationship with market orientation, innovation and organisational performance, 2001 Proceedings Advancing Knowledge Development in African Business, 04/04/2001 to 07/04/2001, Saint Joseph's Univerversity, Philadelphia PENN USA, pp. 140-146.

Abubaker, B., Mavondo, F.T., Clulow, V., 2001, Customer satisfaction with supermarket retail shopping, Bridging Marketing Theory and Practice Conference Proceedings, 01/12/2001 to 05/12/2001, Australian and New Zealand Marketing Academy, Auckland NZ, p. 1.

Reisinger, Y., Mavondo, F.T., 2001, Gender difference in the psychographic profiles of the youth travel market, It's More Than A Balancing Act... Optimizing your Destination, 14/10/2001 to 16/10/2001, Ryerson University, Ontario Canada, pp. 159-171.

Matanda, M., Mavondo, F.T., Schroder, W., 2001, Impact of relational constructs on specific supply chain performance dimensions, AM2001 Proceedings, 02/07/2001 to 04/07/2001, Academy of Marketing, Cardiff Wales UK, p. 1.

Mavondo, F.T., 2001, Learning orientation: Its structure in two industries, Bridging Marketing Theory and Practice Conference Proceedings, 01/12/2001 to 05/12/2001, Australian and New Zealand Marketing Academy, Auckland NZ, p. 1.

Matanda, M., Mavondo, F.T., Schroder, W., 2001, Market Orientation: Do retailers and wholesalers understand the concepts equally?, 2001 Proceedings Advancing Knowledge Development in African Business, 04/04/2001 to 07/04/2001, Saint Joseph's Univerversity, Philadelphia PENN USA, pp. 160-166.

Matanda, M., Mavondo, F.T., Schroder, W., 2001, Measuring supply chain efficiency within horticultural marketing channels, Proceedings of the Tenth Biennial World Marketing Congress, 28/06/2001 to 01/07/2001, Academy of Marketing Science, Cardiff Wales UK, p. 1.

Reisinger, Y., Mavondo, F.T., Weber, S., 2001, Modelling psychographic profiles of the youth travel market, TTRA European Chapter Conference, 22/10/2001 to 25/10/2001, Dalarna University, Sweden, p. 1.

Tsarenko, Y., Mavondo, F.T., 2001, Resources and capabilities as determinants of student satisfaction: Do foreign and local students differ?, Bridging Marketing Theory and Practice Conference Proceedings, 01/12/2001 to 05/12/2001, Australian and New Zealand Marketing Academy, Auckland NZ, p. 1.

Schroder, W., Banzon, A., Mavondo, F.T., 2001, Strategy, strategy implementation and export performance of developing country exporters: The case of the Philippines, Bridging Marketing Theory and Practice Conference Proceedings, 01/12/2001 to 05/12/2001, Australian and New Zealand Marketing Academy, Auckland NZ, p. 1.

Matanda, M., Mavondo, F.T., 2001, The effect of market orientation and supply chain efficiency on business performance, Bridging Marketing Theory and Practice Conference Proceedings, 01/12/2001 to 05/12/2001, Australian and New Zealand Marketing Academy, Auckland NZ, p. 1.

Mavondo, F.T., Hardley, F., 2001, The marketing implications of competition, co-operation: Does Syncretic market behaviour lead to sustainable competitive advantage?, Proceedings of the Tenth Biennial World Marketing Congress, 28/06/2001 to 01/07/2001, Academy of Marketing Science, Cardiff Wales UK, p. 1.

Hardley, F., Mavondo, F.T., 2001, The structure of cooperation among retail pharmacists: Implications for organisational performance, Proceedings of the Tenth Biennial World Marketing Congress, 28/06/2001 to 01/07/2001, Academy of Marketing Science, Cardiff Wales UK, p. 1.

Abubaker, B., Mavondo, F.T., 2001, Tourism servicescapes: A conceptual overview, Bridging Marketing Theory and Practice Conference Proceedings, 01/12/2001 to 05/12/2001, Australian and New Zealand Marketing Academy, Auckland NZ, p. 1.

Rugimbana, R., Mavondo, F.T., 2001, Towards internationalising marketing education: A sub saharan perspective, 2001 Proceedings Advancing Knowledge Development in African Business, 04/04/2001 to 07/04/2001, Saint Joseph's Univerversity, Philadelphia PENN USA, pp. 140-146.

Matanda, M., Mavondo, F.T., Schroder, W., Gabbott, M.T., 2000, Fresh Produce Marketing: Creating Customer Loyalty and Managing Defection, Institute of Marketing Management (IMM) Marketing Educators' Conference Papers, Auckland Park South Africa 24-25 August 2000, Institute of Marketing Management, Auckland Park South Africa.

Conduit, J., Mavondo, F.T., 2000, Internal Customer Orientation and Service Performance, Marketing in a Global Economy Proceedings/2000, Buenos Aires Argentina 28 June-1 July 2000, American Marketing Association, Chicago USA, pp. 122-123.

Brennan, L., Mavondo, F.T., 2000, Involvement: An Unfinished Story?, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge, Gold Coast QLD 28 Nov-1 Decemer 2000, Griffith University, Gold Coast Qld Australia, pp. 132-137.

Stewart, J., Mavondo, F.T., 2000, Learning Orientation, Market Orientation, Innovation Orientation and Organisational Performance, Western Decision Sciences Institute 2000 Proceedings, Hawaii USA, 1-5 April 2000, OmniPress, Hawaii USA, pp. 1273-1275.

Valos, M.J., Mavondo, F.T., 2000, Management Fads and Buzzwords: Any Help for Marketing Implementation, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge, Gold Coast QLD 28 Nov-1 Decemer 2000, Griffith University, Gold Coast Qld Australia, pp. 1306-1309.

Conduit, J., Mavondo, F.T., 2000, Market Orientation and Internal Customer Orietnation: Implications for Employee Perceptions, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge, Gold Coast QLD 28 Nov-1 Decemer 2000, Griffith University, Gold Coast Qld Australia, pp. 197-201.

Yamin, S., Mavondo, F.T., 2000, Organizational Innovation: Relationship with Functional Strategies and Organizational Performance, Proceedings of the Annual Conference of the Academy of Marketing Science, Montreal Canada 24-27 May 2000, American Marketing Association, Florida USA, pp. 296-301.

Mavondo, F.T., Zaman, M., Abubaker, B., 2000, Student Satisfaction with Tertiary Institution and Recommending it to Prospective Students, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge, Gold Coast QLD 28 Nov-1 Decemer 2000, Griffith University, Gold Coast Qld Australia, pp. 787-792.

Matanda, M., Mavondo, F.T., Schroder, W., 2000, The Dynamics of Customer Satisfaction in Fresh Produce Markets: An Empirical Example from a Developing Economy, International Food and Agribusiness Management Association (IAMA): 2000 World Food and Agribusiness Congress, Chicago USA 26-28 June 2000, IAMA, agecon.tamu.edu/iama/2000Congress/.

Matanda, M., Schroder, W., Mavondo, F.T., 2000, The Impact of Business-Business Relationships on Channel Member Satisfaction, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge, Gold Coast QLD 28 Nov-1 Decemer 2000, Griffith University, Gold Coast Qld Australia, pp. 778-782.

Schroder, W., Yussuf, E., Mavondo, F.T., 2000, The Influence of Power and Conflict on Cross Cultural Business-to-Business Relationships, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge, Gold Coast QLD 28 Nov-1 Decemer 2000, Griffith University, Gold Coast Qld Australia, pp. 1118-1122.

Mavondo, F.T., Hardley, F., 2000, The Marketing Implications of Competition, Co-Operation, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge, Gold Coast QLD 28 Nov-1 Decemer 2000, Griffith University, Gold Coast Qld Australia, pp. 1513-1519.

Hardley, F., Mavondo, F.T., 2000, The Relationship between Learning Orientation, Market Orientation and Organisational Performance, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge, Gold Coast QLD 28 Nov-1 Decemer 2000, Griffith University, Gold Coast Qld Australia, pp. 1496-1500.

Evans, J., Mavondo, F.T., 2000, The Relationship between Psychic Distance, Adaptation of the Retail Offer and Organisational Performance, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge, Gold Coast QLD 28 Nov-1 Decemer 2000, Griffith University, Gold Coast Qld Australia, pp. 311-315.

Wong, E., Mavondo, F.T., 2000, When Market Orientation and Learning Orientation Do Not Pay: Evidence from the Australian Building and Construction Industry, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge, Gold Coast QLD 28 Nov-1 Decemer 2000, Griffith University, Gold Coast Qld Australia, pp. 1445-1450.

Matanda, M., Mavondo, F.T., Schroder, W., 1999, A Comparison of Relationships and Adaptability of Primary Producers with Domestic and Export Customers: A supplier perspective, Preparing for 2000: Opportunities and Challenges for International Business in the Asia Pacific Region, Melb VIC 8-10 July 1999, Monash University, Clayton Vic Australia, pp. 238-245.

De Lange, P., Mavondo, F.T., 1999, Business Student Progress in Open Learning Courses: A Test and Reconceptualisation of Kember's Model, Program and Collected Abstracts of the AAANZ 1999 Annual Conference, Cairns, Qld. 4-7 July 1999, AAANZ, Sydney NSW Australia, p. 122.

Matanda, M., Mavondo, F.T., Schroder, W., 1999, Customer Satisfaction: An Evaluation of Horticultural Produce Purchases, Marketing in the Third Millennium, Sydney NSW 28 Nov - 1 Dec 99, University of NSW, Sydney NSW Australia.

Mavondo, F.T., 1999, Environment and Strategy as antecedents for marketing effectiveness and organisational performance, Developments in Marketing Science: Proceedings of the American Annual Conf. of the Academy of Marketing Science, Florida USA 26-28 May 1999, Academy of Marketing Science, Florida USA, pp. 363-370.

Mavondo, F.T., Farrell, M., 1999, Measuring Market Orientation in Different Populations, Marketing in the Third Millennium, Sydney NSW 28 Nov - 1 Dec 99, University of NSW, Sydney NSW Australia.

Evans, J., Treadgold, A., Mavondo, F.T., 1999, Psychic Distance: A suggested framework to explain organisational performance of international retailers, Marketing in the Third Millennium, Sydney NSW 28 Nov - 1 Dec 99, University of Sydney, Sydney NSW Australia.

Mavondo, F.T., Tan, A., 1999, Reconceptualising the CETSCALE (Consumer Ethnocentric Tendency Scale), Marketing in the Third Millennium, Sydney NSW 28 Nov - 1 Dec 99, University of NSW, Sydney NSW Australia.

Schroder, W., Mavondo, F.T., 1999, The Agribusiness/Government Interface: A Business Strategy Perspective, Proceedings of the 1999 International Agribusiness Management Association (IAMA) Agribusiness Forum, Florence Italy 13-16 June 1999, International Agribusiness Management Assoc, http://agecon.iama.edu/iama.

Conduit, J., Mavondo, F.T., 1999, The Characterisation of Moderators of the Relationship between Functional Strategies and Market Orientation, Marketing in the Third Millennium, Sydney NSW 28 Nov - 1 Dec 99, University of Sydney, Sydney NSW Australia.

Mavondo, F.T., 1998, Environment and Organisational Culture as Antecedents for Organisational Processes and Performance, Proceedings of Australian and New Zealand Marketing Academy Conference, Dunedin NZ, 29 Nov - 3 Dec 1998, University of Otago, Dunedin New Zealand, pp. 1451-1469.

Mavondo, F.T., Conduit, J., 1998, How Critical is Internal Customer Orientation to Market Orientation?, 1998 Marketing Exchange Colloquium, Vienna Austria, 23-25 July 1998, American Marketing Association (AMA), Vienna Austria, pp. 1-15.

Valos, M.J., Fitzroy, P.T., Mavondo, F.T., 1998, Implementating the Porter Strategy Types, Proceedings of Australian and New Zealand Marketing Academy Conference, Dunedin NZ, 29 Nov - 3 Dec 1998, University of Otago, Dunedin New Zealand, pp. 2714-2727.

Conduit, J., Mavondo, F.T., 1998, Internal Customer Orientation: Antecedents and Consequences, Developments in Marketing Science, Norfolk VA USA, 27-30 May 1998, Academy of Marketing Science, Florida USA, pp. 208-213.

Schroder, W., Mavondo, F.T., 1998, Market Orientation, Interfirm Relationships and Resource-Based Theory of the Firm: Towards an Integrative Theory, Proceedings of Australian and New Zealand Marketing Academy Conference, Dunedin NZ, 29 Nov - 3 Dec 1998, University of Otago, Dunedin New Zealand, pp. 2342-2357.

Conduit, J., Mavondo, F.T., 1998, Market Orientation: Construct Validity and Generalisability across Industries in Australia, Proceedings of Australian and New Zealand Marketing Academy Conference, Dunedin NZ, 29 Nov - 3 Dec 1998, University of Otago, Dunedin New Zealand, pp. 1414-1429.

Valos, M.J., Fitzroy, P.T., Mavondo, F.T., 1998, Marketing and Financial Performance of the Porter Strategy Types, Proceedings of Australian and New Zealand Marketing Academy Conference, Dunedin NZ, 29 Nov - 3 Dec 1998, University of Otago, Dunedin New Zealand, pp. 2728-2740.

Schroder, W., Mavondo, F.T., 1998, Power, Cooperation and Commitment in Business Relationships in the Australian Food Sector, Proceedings of the Third International Conference on Chain Management in Agribusiness and the Food Industry, Ede Ntherlands, 28-29 May 1998, Wageningen Agricultural University, Ede Netherlands, pp. 415-426.

Rodrigo, E., Mavondo, F.T., Schroder, W., 1998, Relationship Antecedents: Impact on Interpersonal and Interorganisational Commitment in a Cross-Cultural Study of Australia and China, The New International Business Environment: China's Economic Reform, Growth Centres, International Trade Relations and the Global Economy, Shanghai China, 27-29 May 1998, Hong Kong Inst. Bus. Stud., Lingnan College, Hong Kong China, pp. 197-205.

Mavondo, F.T., Banzon, A., 1998, Relationship among Export Strategy, Strategy Implementation and Export Performance in LDC Export Ventures: A Phillipine Based-Study, Proceedings of the 1998 Multicultural Marketing Conference, Montreal Canada, 17-20 Sept 1998, Academy of Marketing Science, Miami Florida USA, pp. 157-163.

Mavondo, F.T., Banzon, A., 1998, The Links Between Strategy Implementation and Export Performance: A Study of Phillippine Exporters, 1998 Marketing Exchange Colloquium, Vienna Austria, 23-25 July 1998, American Marketing Association (AMA), Vienna Austria, pp. 136-146.

Rodrigo, E., Mavondo, F.T., 1997, A Cross-Cultural Model of Western Chinese Business Relationships, Proceedings of the Eighth Biennial World Marketing Congress, KL Malaysia 24-27/06/97, Academy of Marketing Science, Kuala Lumpur Malaysia, pp. 264-268.

Rodrigo, E., Mavondo, F.T., 1997, A Cross-Cultural Model of Western-Chinese Business Relationships: A Study of Australia and China, Sixth Symposium on Cross-Cultural Consumer and Business Studies (CCC&BS), Hawaii USA 10-13/12/97, Brigham Young University, USA, Hawaii USA, pp. 105-111.

Banzon, A., Schroder, B., Dooley, L., Mavondo, F.T., 1997, A Marketing Strategy-Implementation-Performance Model for LDC Export Ventures, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC), Melb Australia 1-3/12/97, Monash University, Melbourne Vic Australia, pp. 1233-1251.

Conduit, J., Mavondo, F.T., 1997, A Model of Internal Marketing Processes for Developing a Market Orientation, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC), Melb Australia 1-3/12/97, Monash University, Melbourne Vic Australia, pp. 62-79.

Mavondo, F.T., 1997, Cultural Homogeneity vs Cultural Diversity: Implications for Marketing and Organisational Performance, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC), Melb Australia 1-3/12/97, Monash University, Melbourne Vic Australia, pp. 1415-1438.

Rodrigo, E., Schroder, B., Mavondo, F.T., 1997, Intra Country versus Inter Country Interpersonal Business Relationships: A Comparison of Australian and Chinese Companies, Proceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC), Melb Australia 1-3/12/97, Monash University, Monash University, pp. 643-661.

Postgraduate Research Supervisions

Current Supervision

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

Corporate governance and firm internationalisation.

Supervisors:

Mockaitis, A (Main), Mavondo, F (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

Dynamic capabilities: the antecedents of and implications.

Supervisors:

Mavondo, F (Main), Saunders, S (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

Entrepreneurial Marketing as a Critical Success Factor in New Product/Service Development.

Supervisors:

Mavondo, F (Main), Tojib, D (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

Motivations for the purchase of breeding stock: The beef cattle industry in Australia.

Supervisors:

Mavondo, F (Main), Brady, E (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

The roles of consumer readiness, trust, attitudes towards SSRs and satisfaction in hedonic, utilitarian, security factors on adoption intentions in self service technology: A study in supermarker self.

Supervisors:

Matanda, M (Main), Mavondo, F (Associate).

Completed Supervision

Student:

Abubakar, B.

Program of Study:

SERVICESCAPE AND CUSTOMER SATISFACTION IN TOURIST SETTINGS. (PHD) 2005.

Supervisors:

Mavondo, F (Main).

Student:

Anisimova, T.

Program of Study:

Corporate branding: different stakeholder perspectives and performance implications. (PHD) 2006.

Supervisors:

Mavondo, F (Main), Reid, M (Joint).

Student:

Bridson, K.

Program of Study:

THE RELATIONSHIP BETWEEN BRAND ORIENTATION, POSITIONAL ADVANTAGE AND ORGANISATIONAL PERFORMANCE: AN ANALYSIS OF AUSTRALIAN RETAIL FIRMS. (PHD) 2002.

Supervisors:

Schroder, W (Main), Mavondo, F (Joint).

Student:

Chao, C.

Program of Study:

Really new product adoption: the role of consumer innovativeness. (PHD) 2010.

Supervisors:

Mavondo, F (Main).

Student:

Che Ha, N.

Program of Study:

ORGANISATIONAL LEARNING: THE ROLE OF GOAL ORIENTATION AND ORGANISATIONAL CAPABILITIES. (PHD) 2004.

Supervisors:

Mavondo, F (Main).

Student:

Conduit, J.

Program of Study:

AN INTERNAL CUSTOMER ORIENTATION: ITS ANTECEDENTS AND RELATIONSHIP TO MARKET ORIENTATION. (PHD) 2000.

Supervisors:

Mavondo, F (Main), Reed, P (Associate).

Student:

Evans, J.

Program of Study:

THE RELATIONSHIP BETWEEN PSYCHIC DISTANCE AND ORGANISATIONAL PERFORMANCE: AN ANALYSIS OF INTERNATIONAL RETAILING OPERATIONS. (PHD) 2000.

Supervisors:

Mavondo, F (Joint), Treadgold, A (Joint-Co).

Student:

Freer, C.

Program of Study:

BEFORE AND AFTER THE INK DRIES: THE INFLUENCE OF RESOURCES, GOVERNANCE AND RELATIONS ON ALLIANCE OUTCOMES. (PHD) 2004.

Supervisors:

Mavondo, F (Joint-Co), Schroder, W (Joint).

Student:

Glinoga, M.

Program of Study:

Perceived self-transparency: the performer's regulator. (PHD) 2011.

Supervisors:

Mavondo, F (Main).

Student:

Gountas, S.

Program of Study:

The softer side of services. (PHD) 2006.

Supervisors:

Ewing, M (Main), Mavondo, F (Associate).

Student:

Hardley, F.

Program of Study:

ANTECEDENTS TO ORGANISATIONAL HETEROGENEITY: INSTITUTIONAL EMBEDDEDNESS, INDUSTRY FACTORS AND FIRM CAPABILITIES. (PHD) 2004.

Supervisors:

Mavondo, F (Main).

Student:

Ismail, M.

Program of Study:

Internationalisation of small and medium enterprises: mediating role of relationship quality. (PHD) 2011.

Supervisors:

Mavondo, F (Main), Ali, M (Associate).

Student:

Jekanyika Matanda, M.

Program of Study:

MARKET ORIENTATION, BUSINESS-TO-BUSINESS RELATIONSHIPS, CUSTOMER SATISFACTION, BUSINESS AND CHANNEL PERFORMANCE IN HORTICULTURAL MARKETS. (PHD) 2002.

Supervisors:

Mavondo, F (Joint), Schroder, W (Joint-Co).

Student:

Jiang, W.

Program of Study:

Creating dynamic capabilities through business partnerships: the role of resources and capabilities and implications for performance. (PHD) 2010.

Supervisors:

Mavondo, F (Main), Matanda, M (Associate).

Student:

Kennedy, R.

Program of Study:

Salesforce retention in Australian direct selling organisations. (PHD) 2006.

Supervisors:

Mavondo, F (Main).

Student:

Liao, Y.

Program of Study:

Justice, stress and motivation: impact on direct salespeople's performance. (PHD) 2010.

Supervisors:

Mavondo, F (Main), Kennedy, R (Associate).

Student:

Lim, S.

Program of Study:

THE RELATIONSHIP BETWEEN ORGANISATIONAL RESOURCES, CAPABILITIES, AGILITY AND ORGANISATIONAL PERFORMANCE. (PHD) 2004.

Supervisors:

Mavondo, F (Main).

Student:

Md Isa, M.

Program of Study:

National car and customer loyalty: the Malaysian perspective. (PHD) 2011.

Supervisors:

Mavondo, F (Main), Saunders, S (Associate).

Student:

Mulyanegara, R.

Program of Study:

Church marketing: the role of market orientation and brand image in church participation. (PHD) 2009.

Supervisors:

Tsarenko, Y (Main), Mavondo, F (Associate).

Student:

Nasution, H.

Program of Study:

ORGANISATIONAL CAPABILITIES: DETERMINANTS AND IMPLICATION FOR CUSTOMER VALUE. (PHD) 2005.

Supervisors:

Mavondo, F (Main).

Student:

Stewart, J.

Program of Study:

Organisational strategy, learning orientation and market orientation. (PHD) 2002.

Supervisors:

Schroder, W (Main), Mavondo, F (Joint).

Student:

Tan, Y.

Program of Study:

Resources, capabilities and relationships: performance implications for palm oil processors. (PHD) 2010.

Supervisors:

Mavondo, F (Main), Worthington, S (Associate).

Student:

Ting, S.

Program of Study:

Influences of the social structure of the consumer's economy on technology adoption and consumption. (PHD) 2011.

Supervisors:

Mavondo, F (Main).

Student:

Vengesayi, S.

Program of Study:

DETERMINANTS AND OUTCOMES OF TOURISM DESTINATION COMPETITIVENESS AND DESTINATION ATTACTIVENESS. (PHD) 2005.

Supervisors:

Mavondo, F (Main).

Student:

Willis, M.

Program of Study:

THE EVALUATION OF BEHAVIOURAL, STRUCTURAL AND EDUCATIONAL DELIVERY FACTORS RELATING TO THE PERCEIVED SUCCESS OF SINO FOREIGN UNIVERSITY ALLIANCES. (PHD) 2004.

Supervisors:

Mavondo, F (Main).

Student:

Wong, E.

Program of Study:

THE EMBEDDEDNESS OF ORGANISATIONS: IMPLICATIONS FOR RESOURCES, CAPABILITIES AND ORGANISATIONAL PERFORMANCE. (PHD) 2002.

Supervisors:

Mavondo, F (Main), Bednall, D (Associate).

Student:

Yakimova, R.

Program of Study:

Corporate brand identity and effective brand maintenance: the role of brand management practices. (PHD) 2009.

Supervisors:

Freeman, S (Joint), Mavondo, F (Joint-Co).

Student:

Yeo, W.

Program of Study:

AN EXPERIMENTAL APPROACH TOWARDS THE INVESTIGATION OF THE PROCESS OF TRUST FORMATION IN AN ONLINE ENVIRONMENT. (PHD) 2005.

Supervisors:

Dubelaar, P (Main), Mavondo, F (Associate).

Student:

Zubcevic, N.

Program of Study:

Beauty and attractiveness: implications for advertising, self-evaluation and product choice. (PHD) 2010.

Supervisors:

Mavondo, F (Main), Luxton, S (Associate).