Miss Carla Ferraro - Researcher Profile

Biography

Carla works in the Faculty of Business & Economics at Monash University as a Research Fellow.

Qualifications

BUSINESS (MARKETING)

Institution: Monash University

Year awarded: 2005

ARTS

Institution: Monash University

Year awarded: 2005

Publications

Books

Minahan, S., Sands, S., Ferraro, C., 2011, The Inscrutable Shopper: Consumer Resistance in Retail, Business Expert Press, New York NY USA.

Journal Articles

Sands, S., Harper, E., Ferraro, C., 2011, Customer-to-noncustomer interactions: Extending the 'social' dimension of the store environment, Journal of Retailing and Consumer Services [P], vol 18, issue 5, Pergamon, Oxford UK, pp. 438-447.

Sands, S., Ferraro, C., Luxton, S., 2010, Does the online channel pay? A comparison of online versus offline information search on physical store spend, International Review of Retail Distribution and Consumer Research [P], vol 20, issue 4, Routledge, UK, pp. 397-410.

Sands, S., Ferraro, C., 2010, Retailers' strategic responses to economic downturn: insights from down under, International Journal of Retail and Distribution Management [P], vol 38, issue 8, Emerald Group Publishing Ltd, UK, pp. 567-577.

Conference Proceedings

Ferraro, C., Sands, S., 2010, Retailers' adoption of multiple channels for transaction: The interplay of innovation, market orientation and organisational capabilities, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less', 29 November 2010 to 1 December 2010, Department of Management University of Canterbury, Christchurch New Zealand, pp. 1-7.

Bond, C., Ferraro, C., Luxton, S., Sands, S., 2010, Social media advertising: An investigation of consumer perceptions, attitudes, and preferences for engagement, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 -'Doing More with Less', 29 November 2010 to 1 December 2010, Department of Management University of Canterbury, Christchurch New Zealand, pp. 1-7.

Sands, S., Ferraro, C., Dagger, T., 2010, What channels should be employed? A comparison of traditional and emerging channel effects on perceived value and satisfaction, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less', 29 November 2010 to 1 December 2010, Department of Management University of Canterbury, Christchurch New Zealand, pp. 1-7.

Ferraro, C.R., Sands, S.J., 2009, 'Greentailing': A key to thriving in the recession?, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 to 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Australia, pp. 1-9.

Luxton, S.L., Mahmood, U., Ferraro, C.R., 2009, Mobile phone marketing: Challenges and perceived attitudes, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 to 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-11.