Dr Jiemiao Chen - Researcher Profile

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Address

Department of Marketing
Monash University, Caulfield

Qualifications

DOCTOR OF PHILOSOPHY
Institution: Indiana Universtiy
Year awarded: 2011
MASTER OF BUSINESS
Institution: Indiana University, Bloomington Indiana
Year awarded: 2008
MARKETING
Institution: University of Intl Bus. & Eco, China
Year awarded: 2005

Publications

Journal Articles

Smith, R., Chen, J., Yang, X., 2008, The impact of advertising creativity on the hierarchy of effects, Journal of Advertising [P], vol 37, issue 4, M E Sharpe Inc, Armonk USA, pp. 47-61.