Mr Peter Thompson - Researcher Profile

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Address

Department of Marketing
Monash University, Caulfield

Biography

Peter works in the Faculty of Business & Economics at Monash University as a Lecturer.

Qualifications

MBA
Institution: University of Melbourne
Year awarded: 1993
DENTAL SCIENCE
Institution: University of Melbourne
Year awarded: 1983

Publications

Book Chapters

Thompson, P., Speed, R., 2007, A typology of sponsorship activity, in International Perspectives on the Management of Sport, eds M Parent and T Slack, Elsevier, United States, pp. 247-267.

Journal Articles

Thompson, P., Phillips, J.W., De Lange, P.A., 2006, The assessment of applications for special consideration: a conceptual framework, Accounting Education, vol 15, issue 2, Routledge, Abingdon UK, pp. 235-238.

Speed, R., Thompson, P., 2000, Determinants of sports sponsorship response, Journal of the Academy of Marketing Science, vol 28, issue 2, Academy of Marketing Science, USA, pp. 226-238.

Conference Proceedings

Reid, M., Thompson, P., Mavondo, F.T., Brunso, K., 2009, Give me the money or maybe the deal: Does sales promotion proneness influence consumers' willingness to switch from price to non-price promotions?, Proceedings of the 14th Biennial World Marketing Congress. Marketing in Transition: Scarcity, Globalism, & Sustainability, 22 July 2009 to 25 July 2009, Academy of Marketing Science, www.ans-web.org, pp. 39-43.

Reid, M.J., Thompson, P., Mavondo, F.T., Brunso, K., 2007, Correlates of in-store sales promotion proneness, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings, 03 December 2007 to 05 December 2007, Australia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 2123-2129.