Prof Harmen Oppewal - Researcher Profile

Biography

Harmen Oppewal is a professor in the Department of Marketing.

 

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Keywords

Consumer behaviour, Research methods, Retail marketing

Qualifications

EDUCATION - GRADUATE CERTIFICATE

Institution: Sydney University

Year awarded: 1999

PHD - DOCTORATE BY RESEARCH

Institution: Eindhoven University of Technology

Year awarded: 1995

SOCIAL PSYCHOLOGY - MASTER BY RESEARCH

Institution: University of Groningen

Year awarded: 1987

PSYCHOLOGY - BACHELOR

Institution: University of Groningen

Year awarded: 1983

GEOGRAPHY - BACHELOR

Institution: University of Groningen

Year awarded: 1982

Publications

Book Chapters

Oppewal, H., Morrison, M., Wang, P., Waller, D., 2010, Preference stability: Modeling how consumer preferences shift after receiving new product information, in Choice Modelling: The State-of-the-Art and the State-of-Practice: Proceedings from the Inaugural International Choice Modelling Conference, eds Stephane Hess and Andrew Daly, Emerald Group Publishing, Bingley UK, pp. 499-516.

Healy, M.J., Beverland, M.B., Oppewal, H., 2009, Orchestrating the experience: Authorship of the soul. The case of Mag Nation Melbourne, in Memorable Customer Experiences - A Research Anthology, eds Adam Lindgreen, Joelle Vanhamme and Michael B. Beverland, Gower, United Kingdom, pp. 101-117.

Ekinci, Y., Yoon, T., Oppewal, H., 2005, An examination of the brand relationship quality scale in the evaluation of restaurant brands, in Advances in hospitality and leisure, Volume 1, eds Joseph S Chen, Elsevier, Netherland, pp. 189-197.

Oppewal, H., Poria, Y., Ravenscroft, N., Speller, G., 2005, Student preferences for university accommodation: an application of the stated preference approach, in Housing, space and quality of life, eds Richardo Garcia-Mira, David L Uzzell, J Eulogio Real and Jose Romay, Ashgate, Aldershot England, pp. 113-124.

Rewtrakunphaiboon, W., Oppewal, H., 2004, Effects of holiday packaging on tourist decision making: some preliminary results, in Consumer Psychology of Tourism, Hospitality and Leisure, eds Geoffrey I Crouch, Richard R Perdue, Harry J P Timmermans, Muzaffer Uysal, CABI Publishing, Oxfordshire UK, pp. 181-188.

Jung, T.H., Louvieris, P., Oppewal, H., 2002, Channel management strategy in the eCommerce environment - A portfolio management approach, in Information and Communication Technologies in Tourism 2002: Proceedings of the International Conference in Innsbruck, Austria, 2002, eds Karl W. Wober, Andrew J. Frew and Martin Hitz, Springer Computer Science, United States, pp. 17-26.

Oppewal, H., Timmermans, H., 2001, Discrete choice modelling: Basic principles and application to parking policy assessment, in Regional Science in Business, eds Graham Clarke and Moss Madden, Springer-Verlag, Berlin Germany, pp. 97-114.

Oppewal, H., Timmermans, H., 2001, Understanding and predicting customer choices, in Handbook of Logistics and Supply-Chain Management, eds Ann M. Brewer, Kenneth J. Button and David A. Hensher, Elsevier Science Ltd, Oxford UK, pp. 293-310.

Journal Articles

Pramono, A., Oppewal, H., 2012, Accessibility and the role of the consideration set in spatial choice modelling: A simulation study, Journal of Choice Modelling [E], vol 5, issue 1, Elsevier Ltd, London UK, pp. 46-63. View Publication

Clarke, I., Kirkup, M., Oppewal, H., 2012, Consumer satisfaction with local retail diversity in the UK: Effects of supermarket access, brand variety, and social deprivation, Environment and Planning A [P], vol 44, issue 8, Pion Ltd, London UK, pp. 1896-1911. View Publication

van Rijnsover, F., Oppewal, H., 2012, Predicting early adoption of successive video player generations, Technological Forecasting and Social Change [P], vol 79, issue 3, Elsevier Inc, New York USA, pp. 558-569. View Publication

Mao, W., Oppewal, H., 2012, The attraction effect is more pronounced for consumers who rely on intuitive reasoning, Marketing Letters [P], vol 23, issue 1, Springer New York LLC, Secaucus USA, pp. 339-351. View Publication

Morrison, M., Gan, S., Dubelaar, P., Oppewal, H., 2011, In-store music and aroma influences on shopper behavior and satisfaction, Journal of Business Research [P], vol 64, issue 6, Elsevier Inc, New York USA, pp. 558-564. View Publication

Ho, H., Ganesan, S., Oppewal, H., 2011, The impact of store-price signals on consumer search and store evaluation, Journal of Retailing [P], vol 87, issue 2, Pergamon, Oxford UK, pp. 127-141. View Publication

Mao, W., Oppewal, H., 2010, Did I choose the right university? How post-purchase information affects cognitive dissonance, satisfaction and perceived service quality, Australasian Marketing Journal [P], vol 18, issue 1, University of New South Wales, Sydney NSW Australia, pp. 28-35. View Publication

Oppewal, H., Paas, L., Crouch, G., Huybers, T., 2010, Segmenting consumers based on how they spend a tax rebate: An analysis of the Australian stimulus payment, Journal of Economic Psychology [P], vol 31, issue 4, Elsevier BV, Netherlands, pp. 510-519. View Publication

Sands, S.J., Oppewal, H., Beverland, M.B., 2009, The effects of in-store themed events on consumer store choice decisions, Journal of Retailing and Consumer Services [P], vol 16, issue 5, Pergamon, United Kingdom, pp. 386-395. View Publication

Rewtrakunphaiboon, W., Oppewal, H., 2008, Effects of package holiday information presentation on destination choice, Journal of Travel Research, vol 47, issue 2, Sage Publications Inc, USA, pp. 127-136. View Publication

Oppewal, H., 2008, Research in action: Enquiry and debate, Australasian Marketing Journal, vol 16, issue 2, University of New South Wales, School of Marketing, Sydney NSW Australia, pp. 88-93.

Sands, S.J., Oppewal, H., Beverland, M.B., 2008, The influence of in-store experiential events on shopping value perceptions and shopping behavior, Advances in Consumer Research, vol 35, Association for Consumer Research, Duluth MN USA, pp. 298-303. View Publication

Dolnicar, S., Crouch, G., Devinney, T., Huybers, T., Louviere, J., Oppewal, H., 2008, Tourism and discretionary income allocation. Heterogeneity among households, Tourism Management, vol 29, issue 1, Pergamon, UK, pp. 44-52. View Publication

Crouch, G., Oppewal, H., Huybers, T., Dolnicar, S., Louviere, J., Devinney, T., 2007, Discretionary expenditure and tourism consumption: Insights from a choice experiment, Journal of Travel Research, vol 45, issue 3, Sage Publications, Inc, USA, pp. 247-258.

Healy, M.J., Beverland, M.B., Oppewal, H., Sands, S.J., 2007, Understanding retail experiences - The case for ethnography, International Journal of Market Research, vol 49, issue 6, NTC Publications Ltd, UK, pp. 751-778.

Oppewal, H., Alexander, A., Sullivan, P., 2006, Consumer perceptions of corporate social responsibility in town shopping centres and their influence on shopping evaluations, Journal of Retailing and Consumer Services, vol 13, issue 4, Pergamon, UK, pp. 261-274. View Publication

Huang, Y., Oppewal, H., 2006, Why consumers hesitate to shop online: an experimental choice analysis of grocery shopping and the role of delivery fees, International Journal of Retail and Distribution Management, vol 34, issue 4/5, Emerald Group Publishing Ltd, Bradford UK, pp. 334-353. View Publication

Arentze, T.A., Oppewal, H., Timmermans, H.J.P., 2005, A multipurpose shopping trip model to assess retail agglomeration effects, Journal of Marketing Research, vol 42, issue 1, American Marketing Association, Chicago USA, pp. 109-115.

Oppewal, H., Koelemeijer, K., 2005, More choice is better: effects of assortment size and composition on assortment evaluation, International Journal of Research in Marketing, vol 22, issue 1, Elsevier BV, North-Holland, The Netherlands, pp. 45-60. View Publication

Oppewal, H., Holyoake, B., 2004, Bundling and retail agglomeration effects on shopping behavior, Journal of Retailing and Consumer Services, vol 11, issue 2, Pergamon, UK, pp. 61-74.

Louvieris, P., Oppewal, H., 2004, Channel benefits portfolio management in the eBusiness era, Qualitative Market Research: An International Journal, vol 7, issue 4, Emerald Group Publishing Ltd, Bradford England, pp. 257-264. View Publication

Rewtrakunphaiboon, W., Oppewal, H., 2004, Holiday packaging and tourist decision making, Tourism Analysis, vol 8, issue 2-4, Cognizant Communication Corporation, USA, pp. 193-196.

Poria, Y., Oppewal, H., 2003, A new medium for data collection: Online news discussions, International Journal of Contemporary Hospitality Management, vol 15, issue 4/5, Emerald Group Publishing Ltd, UK, pp. 232-236.

Oppewal, H., Klabbers, M., 2003, Compromising between information completeness and task simplicity: A comparison of self-explicated, hierarchical information integration, and full-profile conjoint methods, Advances In Consumer Research [P], vol 30, Association for Consumer Research, Duluth MN USA, pp. 298-304.

Oppewal, H., 2003, Mapping out the landscape of marketing journals. A comment., Journal of Marketing Management, vol 19, issue 7/8, Westburn Publishers Ltd., United Kingdom, pp. 905-908.

Kemperman, A.D., Borgers, A.W., Oppewal, H., Timmermans, H.J., 2003, Predicting the duration of theme park visitors' activities: an ordered logit model using conjoint choice data, Journal of Travel Research, vol 41, issue 4, Sage Publications Inc, USA, pp. 375-384. View Publication

Molin, E.J.E., Oppewal, H., Timmermans, H., 2002, Conjoint modeling of residential group preferences: A comparison of the internal validity of hierarchical information integration approaches, Journal of Geographical Systems, vol 4, issue 4, Springer-Verlag, Germany, pp. 343-358.

Poria, Y., Oppewal, H., 2002, Student preferences for room attributes at university halls of residence: An application of the willingness to pay technique, Tourism and Hospitality Research, vol 4, issue 2, Palgrave Macmillan Ltd, Basingstoke UK, pp. 116-129.

Molin, E.J.E., Oppewal, H., Timmermans, H., 2001, Analyzing heterogeneity in conjoint estimates of residential preferences, Journal of Housing and the Built Environment, vol 16, issue 3/4, Springer Netherlands, Netherlands, pp. 267-284.

Conference Proceedings

Healy, M.J., Beverland, M.B., Oppewal, H., 2009, Autonomy, control and importance: A renaissance for the three 'Lost' pillars of dominance, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 to 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne, Australia, pp. 1-7. View Publication

Raja Abdul Suraya, R.M.Y., Oppewal, H., Jevons, C.P., 2009, Do you see what I see? The acceptance of brand personality by individualist and collectivist cultures, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-9. View Publication

Mitchell, N.R., Oppewal, H., Beverland, M.B., 2009, Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-8. View Publication

Khajehzadeh, S., Oppewal, H., Tojib, D.R., 2009, How consumers value mobile coupon services: A conceptual model and research propositions, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 to 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-9. View Publication

Oppewal, H., Morrison, M., Wang, P., Waller, D.S., 2009, How preferences change after receiving new product information in an experimental choice task, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-8. View Publication

Mao, W., Oppewal, H., 2009, How thinking styles moderate the attraction effect, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-8. View Publication

Debenedetti, A., Oppewal, H., 2009, Place attachment and the consumption of servicescapes, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 to 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Australia, pp. 1-10. View Publication

van Rijnsoever, F.J., Oppewal, H., 2009, Successive early adoption of technology generations: The case of video players, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-8. View Publication

Vocino, A., Oppewal, H., 2009, What's in a name: Using a cue diagnosticity framework to understand consumer product search behaviour, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-9. View Publication

Healy, M.J., Beverland, M.B., Oppewal, H., 2008, A place to play: Orchestrating a retail experience, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat, 1 December 2008 to 3 December 2008, Australia and New Zealand Marketing Academy (ANZMAC), Sydney NSW Australia, pp. 1-6.

Sands, S.J., Oppewal, H., Beverland, M.B., 2008, A stated choice experiment to study the effect of in-store retail events on store choice, Proceedings of the 37th European Marketing Academy Conference (EMAC) - Marketing Landscapes: A Pause for Thought, 27 May 2008 to 30 May 2008, European Marketing Academy, UK, pp. 1-8.

Waller, D.S., Wang, P.Z., Oppewal, H., Morrison, M., 2008, Brand awareness of new technology in the introduction stage: A study of the Blu-ray vs HD-DVD formats, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat, 1 December 2008 to 3 December 2008, Australia and New Zealand Marketing Academy (ANZMAC), Sydney NSW Australia, pp. 1-8.

Oppewal, H., Clarke, I., Kirkup, M., 2008, Consumer satisfaction with store variety at the local level: An experimetnal analysis, Proceedings of the 37th European Marketing Academy Conference (EMAC) - Marketing Landscapes: A Pause for Thought, 27 May 2008 to 30 May 2008, University of Brighton, UK, pp. 1-8.

Liu, J., Oppewal, H., 2008, Income change and information processing style, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat, 1 December 2008 to 3 December 2008, Australia and New Zealand Marketing Academy (ANZMAC), Sydney NSW Australia, pp. 1-6.

Waller, D.S., Wang, P.Z., Morrison, M., Oppewal, H., 2008, Media choice for information search to purchase a new technology, Communications, Civics, Industry: Proceedings of the Australian New Zealand Communication Association 2007 Annual Conference, 05 July 2007 to 06 July 2007, Australia and New Zealand Communication Association and La Trobe University, Melbourne Vic Australia, pp. 1-8. View Publication

Oppewal, H., Tojib, D.R., Louvieris, P., 2008, Modelling consumer channel choice for information search in a holiday purchase context, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat, 1 December 2008 to 3 December 2008, Australia and New Zealand Marketing Academy (ANZMAC), Sydney NSW Australia, pp. 1-6.

Leckie, C., Michelakos, T., Oppewal, H., Farrelly, F.J.D., 2008, Promoting satisfaction and goal attainment: The mediating role of customer compliance, Proceedings of the 37th European Marketing Academy Conference (EMAC) - Marketing Landscapes: A Pause for Thought, 27 May 2008 to 30 May 2008, University of Brighton, UK, pp. 1-8.

Vocino, A., Oppewal, H., 2008, Structural equation modelling of complex sample survey: An application to brand signalling data, Proceedings of the 37th European Marketing Academy Conference (EMAC) - Marketing Landscapes: A Pause for Thought, 27 May 2008 to 30 May 2008, University of Brighton, UK, pp. 1-8.

Hodge, C.L., Oppewal, H., Terawatanavong, C., 2007, Conversion franchising: The likelihood of conversion based on relational benefits, brand strength and the management of the franchise relationship, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings, 03 December 2007 to 05 December 2007, Australia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 1918-1926. View Publication

Sands, S.J., Oppewal, H., Beverland, M., Healy, M.J., 2007, Influencing shopping value perceptions: The effect of in-store experiential events, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings, 03 December 2007 to 05 December 2007, Autralia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 332-338. View Publication

Waller, D.S., Wang, P.Z., Oppewal, H., Morrison, M., 2007, Information acceleration effects on new product purchase intention: The case of Blu-Ray DVD recorders, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings, 03 December 2007 to 05 December 2007, Australia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 880-887. View Publication

Healy, M.J., Beverland, M., Oppewal, H., 2007, Play is serious business: A look into the elevated consumption of retail, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings, 03 December 2007 to 05 December 2007, Australia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 2262-2268. View Publication

Vocino, A., Oppewal, H., 2006, Antecedents of brand capability under asymmetrical information, Advancing Theory, Maintaining Relevance: Proceeding of the Australian & New Zealand Marketing Academy Conference, 04 December 2006 to 06 December 2006, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Qld Australia, pp. 1-7.

Wang, P.Z., Morrison, M., Oppewal, H., Waller, D.S., 2006, Consumer characteristics and decision states: a study of new product purchase intention, Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference, 04 December 2006 to 06 December 2006, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Qld Australia, pp. 1-7.

Mao, W., Oppewal, H., Walker, I.M., 2006, Provision of post-purchase reinforcement results in cognitive dissonance reduction and satisfaction enhancement, Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference, 04 December 2006 to 06 December 2006, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Qld Australia, pp. 1-7.

Prinzie, A., Oppewal, H., 2005, A sequence alignment distance measure for preference rank aggregation, Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference, 05 December 2005 to 07 December 2005, University of Western Australia, Fremantle WA Australia, pp. 100-107.

Oppewal, H., Sands, S.J., 2005, An analysis of consumer pharmacy shopping trips, Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference, 05 December 2005 to 07 December 2005, University of Western Australia, Fremantle WA Australia, pp. 91-97.

Ringer, A.C., Oppewal, H., Bednall, D.H.B., 2005, Cause-related marketing: an extension of the congruity concept, Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference, 05 December 2005 to 07 December 2005, University of Western Australia, Fremantle WA Australia, pp. 198-206.

Morrison, M., Wang, P.Z., Oppewal, H., Waller, D.S., 2005, Comparing choice models across decision states: some preliminary results, Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference, 05 December 2005 to 07 December 2005, University of Western Australia, Fremantle WA Australia, pp. 76-82.

Crouch, G., Devinney, T., Dolnicar, S., Huybers, T., Louviere, J., Oppewal, H., 2005, New horses for old courses: questioning the limitations of sustainable tourism to supply-driven measures and the nature-based context, Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference, 05 December 2005 to 07 December 2005, University of Western Australia, Fremantle WA Australia, pp. 13-19.

Vocino, A., Oppewal, H., 2005, Store names information signalling: a credibility perspective, Proceedings of the 19th ANZAM Conference: Engaging the Multiple Contexts of Management - Convergence and Divergence of Management Theory and Practice, 07 December 2005 to 10 December 2005, ANZAM, Lindfield NSW Australia, pp. 1-12.

Vocino, A., Oppewal, H., 2005, The effect of store name investments on perceived store quality, Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference, 05 December 2005 to 07 December 2005, University of Western Australia, Fremantle WA Australia, pp. 136-142.

Crouch, G.I., Devinney, T., Dolnicar, S., Huybers, T., Louviere, J.J., Oppewal, H., 2005, Tourism discretionary spending choice behaviour, Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference, 05 December 2005 to 07 December 2005, University of Western Australia, Fremantle WA Australia, pp. 7-12.

Oppewal, H., Morrison, M., Rungie, C., Waller, D.S., Wang, P.Z., Louviere, J., Devinney, T., 2004, A conceptual model of consumer decision states using information acceleration, Marketing Accountabilities and Responsibilities: ANZMAC 2004 Conference Proceedings, 29 November 2004 to 01 December 2004, ANZMAC 2004 (Australian and New Zealand Academy), www.vuw.ac.nz/anzmac, pp. 1-9.

Yoon, T., Ekinci, Y., Oppewal, H., 2004, An examination of the brand relationship quality scale in the evaluation of service brands, Worldwide Marketing?: Proceedings of the 33rd EMAC Conference, 18 May 2004 to 21 May 2004, University of Murcia, Murcia Spain, pp. 1-7.

Rungie, C., Morrison, M., Waller, D.S., Wang, P.Z., Louviere, J., Oppewal, H., Devinney, T., Coltman, T., 2004, Decision states and information acceleration, Marketing Accountabilities and Responsibilities: Conference Proceedings, 29 November 2004 to 01 December 2004, ANZMAC 2004 (Australian and New Zealand Academy), www.vuw.ac.nz/anzmac, pp. 1-5.

Waller, D.S., Wang, P.Z., Oppewal, H., Morrison, M., Rungie, C., Louviere, J., Devinney, T., 2004, Decision states for purchasing a DVD player: a preliminary study, Marketing Accountabilities and Responsibilities: Conference Proceedings, 29 November 2004 to 01 December 2004, ANZMAC 2004 (Australian and New Zealand Academy), www.vuw.ac.nz/anzmac, pp. 1-5.

Hedrick, N.R., Oppewal, H., Beverland, M.B., 2004, Selling experiences: the impact on patronage intentions by retail salespeople and store atmospherics, Proceedings of the 2004 Society for Marketing Advances Annual Symposium on Retail Patronage and Strategy, 02 November 2004 to 03 November 2004, HEC Montreal, Montreal Canada, pp. 261-300.

Hedrick, N.R., Beverland, M.B., Oppewal, H., 2004, The impact of retail salespeople and store atmosphere on patronage intentions, Marketing Accountabilities and Responsibilities: Conference Proceedings, 29 November 2004 to 01 December 2004, ANZMAC 2004 (Australian and New Zealand Academy), www.vuw.ac.nz/anzmac, pp. 1-8.

Oppewal, H., Rock, A., 2003, Effects of product maturity on bundle preferences, Proceedings of the 2003 ANZMAC Conference, 01 December 2003 to 03 December 2003, ANZMAC, Adelaide SA Australia, pp. 942-949.

Huang, Y., Oppewal, H., 2003, Experimental choice analysis of grocery shopping: why consumers hesitate to shop online, Proceedings of the 2003 ANZMAC Conference, 01 December 2003 to 03 December 2003, ANZMAC, Adelaide SA Australia, pp. 421-428.

Oppewal, H., Simon, E.K., 2002, Internet or travel store? An investigation of consumer holiday trip information search and booking behaviour, The marketing landscape: Signposts for the future - conference proceedings, 02 July 2002 to 05 July 2002, Academy of Marketing, Nottingham, pp. 1-11.

Oppewal, H., Grant, D.J.I., 2002, Investigating consumer responsiveness to service contract attributes: A choice experimental approach, Advances in consumer research, 11/10/2001 to 14/10/2001, Association for Consumer Research, Duluth MN USA, pp. 133-138.

Yoon, T., Ekinci, Y., Oppewal, H., 2002, When are brands perceived as personalities?, The marketing landscape: Signposts for the future - conference proceedings, 02 July 2002 to 05 July 2002, Academy of Marketing, Nottingham, pp. 1-14.

Other

Crouch, G., Devinney, T., Dolnicar, S., Huybers, T., Louviere, J., Oppewal, H., 2006, Tourism and the Competition for Discretionary Expenditure, CRC for Sustainable Tourism Pty Ltd, http://www.crctourism.com.au/CRCBookshop/Documents/Crouch-DiscretExpend.pdf, pp. 1-98.

Grants

Title:

CRC Sustainable Tourism.

Investigators:

Oppewal, H, Weiler, B, Morgan, D, Yu, X, Pfueller, S, Zhu, X, Peterson, J, Dunstan, W, Peel, V, Frost, W, Hyndman, R, Athanasopoulos, G, Forsyth, P, Pambudi, D, Ham, S, Reid, M, Croy, W

Funding:

(2004 - 2008). Cooperative Research Centres (CRC).

(2004 - 2011). CRC Sustainable Tourism.

(2005 - 2011). CRC Sustainable Tourism.

(2006 - 2011). CRC Sustainable Tourism.

Title:

Effects of experiental retail strategies on store patronage and consumer purchase behaviour.

Investigators:

Oppewal, H, Beverland, M, Minahan, S, Sands, S, Healey, M

Funding:

(2004 - 2008). Australian Research Council (ARC).

(2004 - 2008). Monash University.

(2004 - 2009). PaintRight Ltd.

Title:

Enhancing and retaining donor relationships using weblogs.

Investigators:

Matanda, M, Oppewal, H, Bove, L, Bednall, T

Funding:

(2009 - 2013). Australian Red Cross Blood Service.

Title:

Evaluating food retailing competition at the micro-level using consumer choice profiling.

Investigators:

Oppewal, H, Clarke, I

Funding:

(2005 - 2009). Economic and Social Research Council, UK.

Title:

ICDPA Research Program 2004 - 2006 Channel Performance and Customer Value.

Investigators:

Oppewal, H

Funding:

(2004 - 2008). International Car Distribution Programme Australia.

Title:

Modelling and exploring tourism consumer choice: strengthening the knowledge base for improved strategic decision making in the Australian tourism industry.

Investigators:

Oppewal, H

Funding:

(2004 - 2011). CRC Sustainable Tourism.

Title:

Modelling the Tourism Consumer Destination Choice Process.

Investigators:

Oppewal, H, Crouch, G, Huijbers, T

Funding:

(2005 - 2009). CRC Sustainable Tourism.

Title:

Modelling Consumer Decision States.

Investigators:

Oppewal, H, Morrison, M, Waller, D, Wang, P

Funding:

(2004 - 2008). Australian Research Council (ARC).

(2004 - 2010). Charles Sturt University.

(2004 - 2010). University of Technology, Sydney.

Postgraduate Research Supervisions

Current Supervision

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

Effects of in-store installment selling on consumer purchase decisions of durable goods.

Supervisors:

Oppewal, H (Main).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

MFactors affecting impulse buying in retailer store: based on Stimulus-Organism-Response (SOR) model.

Supervisors:

Oppewal, H (Main), Spassova, G (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

Market preferences, willingness to relocate and WTP for new inner-city apartments.

Supervisors:

Oppewal, H (Main), Brace-Govan, J (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

Modelling the spatial behaviour of fuel retail consumer.

Supervisors:

Oppewal, H (Main), Zhu, X (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

Social influences in purchasing products with a superstitious-related attribute.

Supervisors:

Oppewal, H (Joint-co), Thomas, D (Joint).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

The Impact of Emotion on Consumers' Housing Choice and Decision Making in Different Contexts.

Supervisors:

Oppewal, H (Main), Thomas, D (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

The effect of product failure induced regret and disappointment on consumers' disadoption behaviours.

Supervisors:

Oppewal, H (Main), Tojib, D (Associate).

Program of Study:

(MASTER'S BY RESEARCH).

Thesis Title:

The role of regulatory focus on the evaluation of online reviews.

Supervisors:

Oppewal, H (Associate).

Completed Supervision

Student:

Bedggood, R.

Program of Study:

The effect of stress on satisfaction and performance in university education. (PHD) 2006.

Supervisors:

Oppewal, H (Main), Gabbott, M (Associate).

Student:

Huang, Y.

Program of Study:

Ethnic versus mainstream retail outlets: investigating their attractiveness to ethnic consumers. (PHD) 2007.

Supervisors:

Oppewal, H (Main).

Student:

Khajehzadeh, S.

Program of Study:

Personalisation of promotional offers in a mobile coupon service context: the role of regulatory fit. (PHD) 2011.

Supervisors:

Oppewal, H (Main), Tojib, D (Associate).

Student:

Laochumnanvanit, K.

Program of Study:

Consumer evaluation of free service trial offers. (PHD) 2005.

Supervisors:

Oppewal, H (Main).

Student:

Mao, W.

Program of Study:

Three essays on moderators of context effects. (PHD) 2009.

Supervisors:

Oppewal, H (Main), Liu, J (Associate).

Student:

Mitchell, N.

Program of Study:

Selling the experience: the interrelationship between store atmospherics, retail salesperson orientation and patronage intentions. (PHD) 2010.

Supervisors:

Oppewal, H (Main).

Student:

Ng, J.

Program of Study:

Inferential judgment: the effects of construal level and product offer type. (PHD) 2012.

Supervisors:

Oppewal, H (Main), Palmeira, M (Associate).

Student:

Sands, S.

Program of Study:

Consumer responses to in-store themed events. (PHD) 2008.

Supervisors:

Oppewal, H (Main).

Student:

Vocino, A.

Program of Study:

Store and brand name effects on consumer purchase decision making. (PHD) 2012.

Supervisors:

Oppewal, H (Main).