Assoc Prof Srinivas Sridharan - Researcher Profile

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Address

Department of Marketing
Monash University, Caulfield

Qualifications

MARKETING, BUSINESS
Institution: Indiana University
Year awarded: 2004
MARKETING, BUSINESS
Institution: Indiana University
Year awarded: 2001
MECHANICAL ENGINEERING
Institution: Birla Institute of Technology & Science
Year awarded: 1995
MASTER OF SCIENCE (PHYSICS)
Institution: Birla Institute of Technology and Science, Pilani
Year awarded: 1995

Publications

Book Chapters

Viswanathan, M., Sridharan, S., Ritchie, R., 2008, Marketing in subsistence marketplaces, in Alleviating Poverty through Business Strategy, eds Charles Wankel, Palgrave Macmillan, New York USA, pp. 209-231.

Journal Articles

Viswanathan, M., Sridharan, S., Ritchie, R., Venugopal, S., Jung, K., 2012, Marketing interactions in subsistence marketplaces: A bottom-up approach to designing public policy, Journal Of Public Policy & Marketing [P], vol 31, issue 2, American Marketing Association, Chicago IL USA, pp. 159-177.

Viswanathan, M., Sridharan, S., 2012, Product development for the BoP: Insights on concept and prototype development from university-based student projects in India, Journal Of Product Innovation Management [P], vol 29, issue 1, Wiley-Blackwell Publishing Inc, Hoboken New Jersey USA, pp. 52-69.

Blocker, C., Ruth, J., Sridharan, S., Beckwith, C., Ekici, A., Goudie-Hutton, M., Rosa, J., Saatcioglu, B., Talukdar, D., Trujillo, C., Varman, R., 2011, Applying a transformative consumer research lens to understanding and alleviating poverty, Journal of Research for Consumers [P], vol 19, Journal of Research for Consumers, Crawley WA Australia, pp. 1-9.

Plouffe, C., Sridharan, S., Barclay, D., 2010, Exploratory navigation and salesperson performance: Investigating selected antecedents and boundary conditions in high-technology and financial services contexts, Industrial Marketing Management [P], vol 39, issue 4, Elsevier Inc, New York USA, pp. 538-550.

Viswanathan, M., Sridharan, S., Ritchie, R., 2010, Understanding consumption and entrepreneurship in subsistence marketplaces, Journal of Business Research [P], vol 63, issue 6, Elsevier BV, New York USA, pp. 570-581.

Viswanathan, M., Sridharan, S., Gau, R., Ritchie, R., 2009, Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing, Journal Of Public Policy & Marketing [P], vol 28, issue 1, American Marketing Association, Chicago USA, pp. 85-94.

Sridharan, S., Viswanathan, M., 2008, Marketing in subsistence marketplaces: Consumption and entrepreneurship in a South Indian context, Journal of Consumer Marketing [P], vol 25, issue 7, Emerald Group Publishing Ltd, Bingley UK, pp. 455-462.