Prof Mike Ewing - Researcher Profile

Biography

Mike Ewing is Head of Faculty at Peninsula campus and Deputy to the PVC Berwick and Peninsula.

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Keywords

Advertising, social media, social marketing, branding, marketing strategy, marketing communication

Qualifications

D COM

Institution: Pretoria

Year awarded: 1996

M.COM

Institution: University of Pretoria, South Africa

Year awarded: 1993

B.COM (HONOURS)

Institution: University of Pretoria, South Africa

Year awarded: 1992

B.COM

Institution: University of Natal, South Africa

Year awarded: 1991

Publications

Book Chapters

Ewing, M., Windisch, L., Zeigler, J., 2011, Emerging brands: The case of China, in Perspectives on Brand Management, eds Mark D Uncles, Tilde University Press, Prahran Vic Australia, pp. 213-228.

Shumanov, M., Ewing, M., 2007, Developing and implementing a CRM strategy: The case of EAG Group Financial Services, in CRM in Services Sector, eds Madhavi Garikaparthi, ICFAI University Press, India, pp. 115-123.

Ewing, M.T., Napoli, J., Pitt, L.F., Watts, A., 2003, The development of domestic brands in China, in Chinese Economic Transition and International Marketing Strategy, eds Ilan Alon, Praeger Publishers, Westport USA, pp. 84-95.

Ewing, M.C., Carauna, A., Teo, A., 2002, Towards the development of a scalar equivalent ETIC multicultural advertising response scale (MARS), in New directions in international advertising research, eds Charles R. Taylor, Elsevier Science Ltd, Oxford UK, pp. 25-41.

Journal Articles

Newton, F.J., Ewing, M., Pitt, L.F., 2012, The intra- and inter-personal dynamics associated with consuming sensitive products: Understanding the consumption of erectile function aids using dimensional qualitative research, Psychology & Marketing [P], vol 29, issue 1, John Wiley and Sons Inc, Hoboken USA, pp. 1-14. View Publication

Matanda, T., Ewing, M., 2012, The process of global brand strategy development and regional implementation, International Journal of Research in Marketing [P], vol 29, issue 1, Elsevier BV, Amsterdam Netherlands, pp. 5-12. View Publication

Nyadzayo, M., Matanda, M., Ewing, M., 2011, Brand relationships and brand equity in franchising, Industrial Marketing Management [P], vol 40, issue 7, Elsevier Inc, New York USA, pp. 1103-1115. View Publication

Carter, O., Patterson, L., Donovan, R., Ewing, M., Roberts, C., 2011, Children's understanding of the selling versus persuasive intent of junk food advertising: Implications for regulation, Social Science and Medicine [P], vol 72, issue 6, Pergamon, Oxford UK, pp. 962-968. View Publication

Gountas, S., Mavondo, F., Ewing, M., Gountas, J., 2011, Exploring the effects of perceived service provider sincerity on consumers' emotional state and satisfaction during service consumption, Tourism Analysis [P], vol 16, issue 4, Cognizant Communication Corp, Putnam Valley NY USA, pp. 393-403. View Publication

Harvey, C., Stewart, D.B., Ewing, M., 2011, Forward or delete: What drives peer-to-peer message propagation across social networks?, Journal of Consumer Behaviour [P], vol 10, issue 6, John Wiley and Sons Ltd, West Sussex UK, pp. 365-372. View Publication

Steyn, P., Ewing, M., van Heerden, G., Windisch, L., 2011, From whence it came: Understanding source effects in consumer-generated advertising, International Journal of Advertising [P], vol 30, issue 1, World Advertising Research Center Ltd, United Kingdom, pp. 133-160. View Publication

Newton, J., Ewing, M., Burney, S., Hay, M., 2011, Resolving the theory of planned behaviour's 'expectancy-value muddle' using dimensional salience, Psychology and Health [P], vol 27, issue 5, Routledge, UK, pp. 588-602. View Publication

Donovan, R., Fielder, L., Ouschan, R., Ewing, M., 2011, Self-regulation of motor vehicle advertising: Is it working in Australia?, Accident Analysis and Prevention [P], vol 43, issue 3, Elsevier Ltd, Oxford UK, pp. 631-636. View Publication

Halvorson, W., Ewing, M., Windisch, L., 2011, Using second life to teach about marketing in second life, Journal of Marketing Education [P], vol 33, issue 2, Sage Publications Inc, Thousand Oaks USA, pp. 217-228. View Publication

Newton, J., Burney, S., Hay, M., Ewing, M., 2010, A profile of Australian adults who have discussed their posthumous organ donation wishes with family members, Journal Of Health Communication [P], vol 15, issue 5, Taylor & Francis Inc., UK, pp. 470-486. View Publication

Berthon, P., Pitt, L., Halvorson, W., Ewing, M., Crittenden, V., 2010, Advocating avatars: The salesperson in second life, Journal of Personal Selling and Sales Management [P], vol 30, issue 3, M E Sharpe Inc, USA, pp. 195-208. View Publication

Ewing, M., Windisch, L., Newton, F., 2010, Corporate reputation in the People's Republic of China: A B2B perspective, Industrial Marketing Management [P], vol 39, issue 5, Elsevier Inc, USA, pp. 728-736. View Publication

Caruana, A., Ewing, M., 2010, How corporate reputation, quality, and value influence online loyalty, Journal of Business Research [P], vol 63, issue 9-10, Elsevier Inc, USA, pp. 1103-1110. View Publication

Valos, M., Ewing, M., Powell, I., 2010, Practitioner prognostications on the future of online marketing, Journal of Marketing Management [P], vol 26, issue 3/4, Routledge, UK, pp. 361-376. View Publication

Ratnatunga, J.T., Ewing, M., 2009, An ex-ante approach to brand capability valuation, Journal of Business Research [P], vol 62, issue 3, Elsevier Inc, USA, pp. 323-331. View Publication

Ewing, M., Jevons, C.P., Khalil, E.L., 2009, Brand death: A developmental model of senescence, Journal of Business Research, vol 62, issue 3, Elsevier Inc, USA, pp. 332-338. View Publication

Ewing, M., 2009, Integrated marketing communications measurement and evaluation, Journal of Marketing Communications [P], vol 15, issue 2-3, Routledge, Oxon UK, pp. 103-117. View Publication

Mackay, T., Ewing, M., Newton, F.J., Windisch, L.E., 2009, The effect of product placement in computer games on brand attitude and recall, International Journal of Advertising [P], vol 28, issue 3, World Advertising Research Center Ltd., United Kingdom, pp. 423-438. View Publication

Cromie, J.G., Ewing, M., 2009, The rejection of brand hegemony, Journal of Business Research [P], vol 62, issue 2, Elsevier Inc, USA, pp. 218-230. View Publication

Berthon, P.R., Ewing, M., Napoli, J., 2008, Brand management in small to medium-sized enterprises, Journal of Small Business Management, vol 46, issue 1, Wiley-Blackwell Publishing Inc, USA, pp. 27-45. View Publication

Lin, A., Gregor, S., Ewing, M., 2008, Developing a scale to measure the enjoyment of Web experiences, Journal of Interactive Marketing, vol 22, issue 4, Elsevier Inc., United States, pp. 40-57.

Cromie, J.G., Ewing, M., 2008, Squatting at the digital campfire. Researching the open source software community, International Journal of Market Research, vol 50, issue 5, NTC Publications Ltd., UK, pp. 631-653. View Publication

Bampo, M., Ewing, M., Mather, D.R., Stewart, D.B., Wallace, M., 2008, The effects of the social structure of digital networks on viral marketing performance, Information Systems Research, vol 19, issue 3, INFORMS, Hanover MD USA, pp. 273-290. View Publication

Pittard, N., Ewing, M., Jevons, C.P., 2007, Aesthetic theory and logo design: Examining consumer response to proportion across cultures, International Marketing Review, vol 24, issue 4, Emerald Group Publishing Ltd, UK, pp. 457-473.

Shumanov, M., Ewing, M., 2007, Developing a global CRM strategy, International Journal of E-Business Research, vol 3, issue 2, Idea Group Publishing, United States, pp. 70-82.

Gountas, S., Ewing, M., Gountas, J., 2007, Exploring consumers' responses to service providers' positive affective displays, International Journal of Culture, Tourism and Hospitality Research, vol 1, issue 1, Emerald Group Publishing Ltd, UK, pp. 97-109.

Jevons, C.P., Ewing, M., Khalil, E.L., 2007, Managing brand demise, Journal of General Management, vol 32, issue 4, Braybrooke Press Ltd, UK, pp. 73-81.

Newton, F.J., Ewing, M., Burney, S., Vella-Brodrick, D.A., 2007, Medical clinic facilities and doctor characteristics: What older rural men value, Australian Journal of Rural Health, vol 15, issue 1, Blackwell Publishing Asia, Australia, pp. 41-45.

Pitt, L.F., Barnes, B.B., Chakrabarti, R., Palihawadana, D., Ewing, M., Leong, E., 2007, The internet's impact on B2B sales management: some Australian evidence, International Journal of Technology Marketing, vol 2, issue 4, Inderscience Publishers, United Kingdom, pp. 348-363.

Ewing, M.T., 2006, Brands, artifacts and design theory: a call to action, Journal of Product and Brand Management, vol 15, issue 4, Emerald Group Publishing Ltd, Bradford UK, pp. 255-256. View Publication

Ewing, M., 2006, Comments - The art of reviewing II - Confessions of an advertising reviewer, International Journal of Advertising, vol 25, issue 2, NTC Publications Ltd, Oxford UK, pp. 250-252.

Beverland, M.B., Ewing, M.T., Matanda, M.J., 2006, Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms, Industrial Marketing Management, vol 35, issue 3, Elsevier Inc., New York USA, pp. 383-393. View Publication

Gountas, S., Ewing, M., Gountas, J., 2006, Testing airline passengers' responses to flight attendants' expressive displays: The effects of positive affect, Journal of Business Research, vol 60, issue 1, Elsevier Inc, United States, pp. 81-83.

Caruana, A., Ewing, M.T., 2006, The psychometric properties of eTail quality: an international investigation across product categories, International Marketing Review, vol 23, issue 4, Emerald Group Publishing Ltd, Bradford UK, pp. 353-370. View Publication

Turk, T., Ewing, M.T., Newton, F.J., 2006, Using ambient media to promote HIV/AIDS protective behaviour change, International Journal of Advertising, vol 25, issue 3, World Advertising Research Center, Oxfordshire UK, pp. 333-359.

Ewing, M.T., Salzberger, T., Sinkovics, R.R., 2005, An alternate approach to assessing cross-cultural measurement equivalence in advertising research, Journal of Advertising, vol 34, issue 1, M. E. Sharpe, Inc., Armonk USA, pp. 17-36.

Berthon, P.R., Ewing, M., Hah, L., 2005, Captivating company: dimensions of attractiveness in employer branding, International Journal of Advertising, vol 24, issue 2, World Advertising Research Center, Oxfordshire UK, pp. 151-172.

Ewing, M.T., Napoli, J., 2005, Developing and validating a multidimensional nonprofit brand orientation scale, Journal of Business Research, vol 58, issue 6, Elsevier Inc., USA, pp. 841-853. View Publication

Beverland, M.B., Ewing, M., 2005, Slowing the adoption and diffusion process to enhance brand repositioning: the consumer driven repositioning of Dunlop Valley, Business Horizons, vol 48, issue 5, Elsevier, USA, pp. 385-391.

Ratnatunga, J.T., Ewing, M.T., 2005, The brand capability value of integrated marketing communication (IMC), The Journal of Advertising, vol 34, issue 4, M E Sharpe, Inc, USA, pp. 25-40.

Leong, E., Ewing, M., Pitt, L.F., 2004, Analysing competitors' online persuasive themes with text mining, Marketing Intelligence and Planning [P], vol 22, issue 2, Emerald Group Publishing Ltd, UK, pp. 187-200.

Cripps, H., Ewing, M.T., McMahaon, L., 2004, Customer satisfaction in local government: the case of the restructured city of Perth, Australia, Journal of Nonprofit & Public Sector Marketing, vol 12, issue 1, Haworth Press Inc., USA, pp. 1-22. View Publication

Reed, P.W., Ewing, M.T., 2004, How advertising works: alternative situational and attitudinal explanations, Marketing Theory: An International Review, vol 4, issue 1/2, Sage Publications Ltd, UK, pp. 91-112. View Publication

Leong, E.K.F., Ewing, M.T., Pitt, L.F., 2003, Australian marketing managers' perceptions of the internet: a quasi-longitudinal perspective, European Journal of Marketing, vol 37, issue 3/4, Emerald, Bradford UK, pp. 554-571. View Publication

Hulbert, J., Pitt, L.F., Ewing, M.T., 2003, Defections, discourse and devotion: some propositions on customer desertion, dialogue and loyalty, Journal of General Management, vol 28, issue 3, Braybrooke Press Ltd, Oxon UK, pp. 43-51.

Berthon, P.R., Pitt, L.F., Ewing, M.T., Bakkeland, G., 2003, Norms and power in marketing relationships: Alternative theories and empirical evidence, Journal of Business Research, vol 56, issue 9, Elsevier Inc., USA, pp. 699-709. View Publication

Berthon, P.R., Ewing, M.C., Pitt, L.F., Berthon, J., 2003, Reframing replicative research in advertising, International Journal of Advertising, vol 22, issue 4, World Advertising Research Center, Oxfordshire UK, pp. 511-530.

de Bussy, N.M., Ewing, M.T., Pitt, L.F., 2003, Stakeholder theory and internal marketing communications: a framework for analysing the influence of new media, Journal of Marketing Communications, vol 9, issue 3, Routledge, UK, pp. 147-161. View Publication

Caruana, A., Pitt, L.F., Ewing, M.T., 2003, The market orientation-performance link: the role of service reliability, The Service Industries Journal, vol 23, issue 4, Frank Cass Publishers, London England, pp. 25-41. View Publication

Berthon, P.R., Ewing, M.T., Pitt, L.F., Naude, P., 2003, Understanding B2B and the web: the acceleration of coordination and motivation, Industrial Marketing Management, vol 32, issue 7, Elsevier Inc., New York USA, pp. 553-561. View Publication

Ewing, M.C., Carauna, A., Ramaseshan, B., 2002, Effects of some environmental challenges and centralization on the entrepreneurial orientation and performance of public sector entities, The Service Industries Journal, vol 22, issue 2, Frank Cass Publishers, London UK, pp. 43-58.

Ewing, M.C., Pitt, L.F., de Bussy, N.M., Berthon, P.R., 2002, Employment branding in the knowledge economy, International Journal of Advertising: The quarterly review of marketing communications, vol 21, issue 3, NTC Publications Ltd, UK, pp. 3-22.

Ewing, M.C., Caruana, A., Zinkhan, G.M., 2002, On the cross-national generalisability and equivalence of advertising response scales developed in the USA, International Journal of Advertising: The quarterly review of marketing communications, vol 21, issue 3, NTC Publications Ltd, UK, pp. 323-343.

Ewing, M.C., Napoli, J., Pitt, L.F., Watts, A., 2002, On the renaissance of Chinese brands, International Journal of Advertising: The quarterly review of marketing communications, vol 21, issue 2, NTC Publications Ltd, UK, pp. 197-216.

Berthon, P.R., Pitt, L.F., Ewing, M.C., Carr, C.L., 2002, Potential research space in MIS: A framework for envisioning and evaluating research replication, extension, and generation, Information Systems Research, vol 13, issue 4, INFORMS, Linthicum USA, pp. 416-427.

Pitt, L.F., Ewing, M.C., Berthon, P.R., 2002, Proactive behaviour and industrial salesforce performance, Industrial Marketing Management, vol 31, issue 8, Elsevier Science Inc., New York NY USA, pp. 639-644.

Murgolo-Poore, M.E., Pitt, L.F., Berthon, P.R., Ewing, M.C., 2002, Re-inquiring and progressing people as products: A research agenda for new media, new methods and new theories, Journal of Marketing Management, vol 18, issue 5-6, Westburn Publishers Ltd, Argyll UK, pp. 463-480.

Berthon, P., Pitt, L.F., Ewing, M., 2001, Corollaries of the collective: the influence of organizational culture and memory development on perceived decision-making context, Journal of the Academy of Marketing Science, vol 29, issue 2, Sage Publications, USA, pp. 135-150. View Publication

Caruana, A., Ewing, M.T., Ramaseshan, B., 2000, Assessment of the three-column format SERVQUAL: an experimental approach, Journal of Business Research, vol 49, issue 1, Elsevier Science Inc, New York NY USA, pp. 57-65. View Publication

Conference Proceedings

Stewart, D.B., Ewing, M., Mather, D.R., 2009, A conceptual framework for viral marketing, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-7. View Publication

Mahardika, H., Ewing, M., Thomas, D., 2009, Comparing the temporal stability of behavioural intention, behavioural expectation and implementation intention, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 to 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-8. View Publication

Ewing, M., Napoli, J., Windisch, L.E., Jianwei, W., 2008, Brand management practices in China: Longitudinal evidence and links to organizational performance, Proceedings of the 2008 Thought Leaders International Conference on Brand Management, 15 April 2008 to 16 Arpil 2008, pp. 1-9.

Ewing, M., Napoli, J., Windisch, L.E., 2008, CEO brand orientation: Does it impact organisational performance?, Proceedings of the 2008 Thought Leaders International Conference on Brand Management, 15 April 2008 to 16 April 2008, pp. 1-10.

Newton, F.J., Salzberger, T., Ewing, M., 2008, Differences in item responses: A gendered approach, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat, 1 December 2008 to 3 December 2008, Australia and New Zealand Marketing Academy (ANZMAC), Sydney NSW Australia, pp. 1-9.

Ewing, M., Jevons, C.P., Khalil, E.L., 2007, Brand senescence: An outline of a developmental theory, Book of Abstracts: 2007 Thought Leaders International Conference on Brand Management, 24 April 2007 to 25 April 2007, Birmingham Business School, University of Birmingham, Birmingham UK, pp. i-9.

Ewing, M., Windisch, L.E., 2007, Corporate social responsibility in China, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings, 03 December 2007 to 05 December 2007, Australia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 2866-2872. View Publication

Ewing, M., Napoli, J., Jianwei, W., 2007, Managing brands in the People's Republic of China, Book of Abstracts: 2007 Thought Leaders International Conference on Brand Management, 24 April 2007 to 25 April 2007, Birmingham Business School, University of Birmingham, Birmingham UK, pp. i-12.

Cromie, J.G., Ewing, M., 2007, Open source software prosumption: Brand community or beyond?, Book of Abstracts: 2007 Thought Leaders International Conference on Brand Management, 24 April 2007 to 25 April 2007, Birmingham Business School, University of Birmingham, Birmingham UK, pp. i-12.

Napoli, J., Ewing, M.T., Berthon, P.R., 2005, Brand matters: an examination of small-to-medium sized enterprises, ANZMAC 2005 - Broadening the boundaries: Conference Proceedings, 05 December 2005 to 07 December 2005, University of Western Ausralia, Fremantle WA Australia, pp. 65-69.

Steel, M., Dubelaar, P.C., Gabbott, T.M., Ewing, M., 2005, Process mapping techniques to investigate the implementation of customer relationship programs, Broadening the Boundaries: Proceedings of the ANZMAC 2005 Conference, 05 December 2005 to 07 December 2005, University of Western Australia, Fremantle WA Australia, pp. 33-40.

Berthon, P.R., Ewing, M.T., Napoli, J., 2004, A theoretical framework for establishing and managing mutual brand knowledge, Proceedings of the Annual Conference of the Academy of Marketing Science, 26 May 2004 to 29 May 2004, Academy of Marketing Science, Florida USA, p. 187.

Shumanov, M., Ewing, M.T., 2004, Developing and implementing a CRM strategy: the case of EAG Group Financial Services, Marketing Accountabilities and Responsibilities: Proceedings of the Conference, 29 November 2004 to 01 December 2004, ANZMAC, www.vuw.ac.nz/anzmac, pp. 1-7.

Ewing, M.T., Napoli, J., 2004, Do brand oriented nonprofit organizations perform better?, Marketing Accountabilities and Responsibilities: Proceedings of the Conference, 29 November 2004 to 01 December 2004, ANZMAC, www.vuw.ac.nz/anzmac, pp. 1-8.

Gountas, S., Ewing, M.T., 2004, Measuring the value of a 'real' smile in service providers' expressive display: evidence from the airline industry, Marketing Accountabilities and Responsibilities: Proceedings of the Conference, 29 November 2004 to 01 December 2004, ANZMAC, www.vuw.ac.nz/anzmac, pp. 1-7.

Freeman, S., Lim, C., Ewing, M.T., 2003, Dependency, reciprocity and trust in Sino-Australian business relationships, Institutional Challenges for the Global China: Conference Proceedings, 13 November 2003 to 14 November 2003, Asian Business and Economics Research Unit, Clayton Vic Australia, pp. 299-313.

Gountas, S., Ewing, M.T., 2003, The softer side of services: exploring the effect of sincerity and emotional contagion on satisfaction, ANZMAC 2003 Conference Proceedings, 01 December 2003 to 03 December 2003, ANZMAC, Adelaide SA Australia, pp. 625-636.

Postgraduate Research Supervisions

Current Supervision

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

An examination of the geopsychosocial factors that influence accessibility to fruit and vegetables for residents in low-socio economic urban areas in Australia.

Supervisors:

Newton, F (Main), Ewing, M (Associate), Newton, J (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

Applying an Extended Service Profit Chain model to the automotive industry: a longitudinal perspective.

Supervisors:

Ewing, M (Joint-co), Stewart, D (Joint).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

Modelling customer churn in non-contractual settings.

Supervisors:

Ewing, M (Main), Stakhovych, S (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

Optimising the media allocation for an advertiser with a given budget.

Supervisors:

Ewing, M (Main), Niemann-Struweg, I (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

The effect of perceived brands incongruity on consumer based evaluations, perceived risk and behavioural intention in sports brand alliances.

Supervisors:

Matanda, M (Main), Ewing, M (Associate).

Completed Supervision

Student:

Cromie, J.

Program of Study:

Open source software: values, motivations, behaviours and influences. (PHD) 2007.

Supervisors:

Ewing, M (Main).

Student:

Gountas, S.

Program of Study:

The softer side of services. (PHD) 2006.

Supervisors:

Ewing, M (Main), Mavondo, F (Associate).

Student:

Jevons, C.

Program of Study:

An investigation of some influences of change in brand meanings. (PHD) 2007.

Supervisors:

Gabbott, M (Main), Ewing, M (Associate).

Student:

Mulye, R.

Program of Study:

A social dilemma perspective on the country of origin effect. (PHD) 2005.

Supervisors:

Ewing, M (Main).

Student:

Napoli, J.

Program of Study:

DEVELOPING AND VALIDATING A MULTIDIMENSIONAL MEASURE OF NONPROFIT BRAND ORIENTATION AND ASSESSING ITS IMPACT ON ORGANIZATIONAL PERFORMANCE. (PHD) 2003.

Supervisors:

Ewing, M (Main).

Student:

Newton, J.

Program of Study:

Identifying beliefs about posthumous organ donation among young Australian adults using an augmented theory of planned behaviour framework. (PHD) 2011.

Supervisors:

Burney, S (Joint), Hay, M (Joint-Co), Ewing, M (Associate).

Student:

Nyadzayo, M.

Program of Study:

Franchisee-based brand equity: the role of brand relationship management. (PHD) 2012.

Supervisors:

Matanda, M (Main), Ewing, M (Associate).

Student:

Shumanov, M.

Program of Study:

From relationship marketing to CRM: an empirical investigation. (PHD) 2007.

Supervisors:

Ewing, M (Main).

Student:

Turk, T.

Program of Study:

Using audience segmentation to facilitate the development of HIV/AIDS antiretroviral therapy social marketing campaigns in developing countries. (PHD) 2011.

Supervisors:

Ewing, M (Main), Newton, F (Associate).