Dr Margaret Matanda - Researcher Profile

Biography

Margaret works in the Faculty of Business & Economics at Monash University as a Senior Lecturer.

Qualifications

PH D IN MARKETING

Institution: Monash University

Year awarded: 2005

MBA

Institution: West Virginia University

Year awarded: 2005

Publications

Journal Articles

Matanda, M.J., 2012, Internationalization of established small manufacturers in a developing economy: A case study of Kenyan SMEs, Thunderbird International Business Review [P], vol 54, issue 4, John Wiley and Sons Inc, Hoboken NJ USA, pp. 509-519.

Matanda, M., Ndubisi, N., 2011, A comparison of interfirm relational capabilities in internationalising small-business enterprises (SBEs) and large firms in a developing country, International Journal of Entrepreneurship and Innovation Management [P], vol 13, issue 3/4, Indersciences Publishers, Geneva Switzerland, pp. 296-313.

Nyadzayo, M., Matanda, M., Ewing, M., 2011, Brand relationships and brand equity in franchising, Industrial Marketing Management [P], vol 40, issue 7, Elsevier Inc, New York USA, pp. 1103-1115.

Nasution, H., Mavondo, F., Matanda, M., Ndubisi, N., 2011, Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value, Industrial Marketing Management [P], vol 40, issue 3, Elsevier Inc, New York USA, pp. 336-345.

Rajaguru, R., Matanda, M., 2011, Role of inter-organisational compatibility and IOIS integration in large firms and SMEs retailing chains, Asia Pacific Journal of Marketing and Logistics [P], vol 23, issue 2, Emerald Group Publishing Ltd, Bingley UK, pp. 177-199.

Matanda, M.J., Freeman, S.M., 2009, Effect of perceived environmental uncertainty on exporter-importer inter-organisational relationships and export performance improvement, International Business Review [P], vol 18, issue 1, Elsevier, United Kingdom, pp. 89-107.

Rajaguru, R., Matanda, M.J., 2009, Exploring the antecedents of inter-organisational information systems (IOIS) integration and its effect on supply chain: A resource based view, Romanian Marketing Review [E], vol 2009, issue 1, Rosetti Educational Publishing House, http://www.revistademarketing.ro/, pp. 114-137.

Rajaguru, R., Matanda, M.J., 2009, Influence of inter-organisational integration on business performance: The mediating role of organisational-level supply chain functions, Journal of Enterprise Information Management [P], vol 22, issue 4, Emerald Group Publishing Ltd., UK, pp. 456-467.

Matanda, M.J., Ndubisi, N.O., 2009, Market orientation, supplier perceived value and business performance of SMEs in a Sub-Saharan African nation, Journal of Enterprise Information Management [P], vol 22, issue 4, Emerald Group Publishing Ltd., United Kingdom, pp. 384-407.

Beverland, M.B., Ewing, M.T., Matanda, M.J., 2006, Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms, Industrial Marketing Management, vol 35, issue 3, Elsevier Inc., New York USA, pp. 383-393.

Matanda, M., Schroder, W.R., 2002, Environmental factors, supply chain capabilities and business performance in horticultural marketing channels, Journal on Chain and Network Science, vol 2, issue 1, Wageningen Academic Publishers, Netherland, pp. 47-60.

Conference Proceedings

Beus, S., Matanda, M., 2010, Employee's perceptions of rebranding process: Case study of rebranding of an Australian supermarket chain, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less', 29 November 2010 to 1 December 2010, Department of Management University of Canterbury, Christchurch New Zealand, pp. 1-8.

Nyadzayo, M.W., Matanda, M.J., 2009, Brand citizenship behaviour in franchising, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-10.

Ng, J., Matanda, M.J., 2009, The role of citizenship behaviour in e-service quality delivery in blog retailing, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-12.

Ng, J., Matanda, M.J., 2008, Determinants of e-loyalty and customer patronage in blog-retailing: A case study of retailers using blog retailing format in Singapore, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat, 1 December 2008 to 3 December 2008, Australia and New Zealand Marketing Academy (ANZMAC), Sydney NSW Australia, pp. 1-9.

Rajaguru, R., Matanda, M.J., 2008, Exploring the antecedents of inter-organisational information systems (IOIS) integration and its effect on supply chain: A resource based view, Proceedings of the 37th European Marketing Academy Conference (EMAC) - Marketing Landscapes: A Pause for Thought, 27 May 2008 to 30 May 2008, European Marketing Academy, UK, pp. 1-8.

Rajaguru, R., Matanda, M.J., 2008, The mediating role of IOIS integration on the relationship between inter-organisational activity integration and supply chain effectiveness, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat, 1 December 2008 to 3 December 2008, Australia and New Zealand Marketing Academy (ANZMAC), Sydney NSW Australia, pp. 1-8.

Petrovic-Lazarevic, S., Matanda, M.J., Worthy, R.F., 2006, Are partnership, trust and bonding essential elements of supply chain management in the Australian construction industry residential sector?, Planning, Design, Construction and Renewal in the Construction Industry - Proceedings of iNDiS 2006, 22 November 2006 to 24 November 2006, Institute for Civil Engineering, Faculty of Technical Sciences, Novi Sad, Novi Sad Serbia, pp. 469-476.

Rajaguru, R., Matanda, M.J., 2006, Consumer perception of store and product attributes and its effect on customer loyalty within the Indian retail sector, Advancing theory, maintaining relevance, 04 December 2006 to 06 December 2006, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Qld Australia, pp. 1-8.

Matanda, M.J., 2004, The effect of relationships between buyers and their suppliers on customer satisfaction, Marketing Accountabilities and Responsibilities: Conference Proceedings, 29 November 2004 to 01 December 2004, ANZMAC 2004 (Australian and New Zealand Academy), www.vuw.ac.nz/anzmac, pp. 1-7.

Matanda, M.J., Mavondo, F.T., 2003, Antecedents to and outcomes of customer satisfaction in markets frequented by generation Xers, Proceedings of the 2003 ANZMAC Conference, 01 December 2003 to 03 December 2003, ANZMAC, Adelaide SA Australia, pp. 1127-1133.

Freeman, S., Matanda, M.J., Lam, T.Y.T., 2003, The relationship between market orientation, internal marketing process and Guanxi, Institutional Challenges for the Global China Conference Proceedings, 13 November 2003 to 14 November 2003, Asian Business and Economics Research Unit, Clayton Vic Australia, pp. 327-344.

Matanda, M., 2002, Does suppliers' market orientation influence relationships with buyers?, Proceedings of the Australian and New Zealand Marketing Academy conference, 02/12/02 to 04/12/02, Deakin University, Melbourne Vic Australia, pp. 2351-2358.

Matanda, M., Schroder, W.R., 2002, The effects of perceived environmental uncertainty on marketing orientation by stage of the marketing channel, Proceedings of the Australian and New Zealand Marketing Academy conference, 02/12/02 to 04/12/02, Deakin University, Melbourne Vic Australia, pp. 2841-2847.

Matanda, M., Mavondo, F.T., Schroder, W., 2001, Impact of relational constructs on specific supply chain performance dimensions, AM2001 Proceedings, 02/07/2001 to 04/07/2001, Academy of Marketing, Cardiff Wales UK, p. 1.

Matanda, M., Mavondo, F.T., Schroder, W., 2001, Market Orientation: Do retailers and wholesalers understand the concepts equally?, 2001 Proceedings Advancing Knowledge Development in African Business, 04/04/2001 to 07/04/2001, Saint Joseph's Univerversity, Philadelphia PENN USA, pp. 160-166.

Matanda, M., Mavondo, F.T., Schroder, W., 2001, Measuring supply chain efficiency within horticultural marketing channels, Proceedings of the Tenth Biennial World Marketing Congress, 28/06/2001 to 01/07/2001, Academy of Marketing Science, Cardiff Wales UK, p. 1.

Matanda, M., Mavondo, F.T., 2001, The effect of market orientation and supply chain efficiency on business performance, Bridging Marketing Theory and Practice Conference Proceedings, 01/12/2001 to 05/12/2001, Australian and New Zealand Marketing Academy, Auckland NZ, p. 1.

Matanda, M., Mavondo, F.T., Schroder, W., Gabbott, M.T., 2000, Fresh Produce Marketing: Creating Customer Loyalty and Managing Defection, Institute of Marketing Management (IMM) Marketing Educators' Conference Papers, Auckland Park South Africa 24-25 August 2000, Institute of Marketing Management, Auckland Park South Africa.

Matanda, M., Mavondo, F.T., Schroder, W., 2000, The Dynamics of Customer Satisfaction in Fresh Produce Markets: An Empirical Example from a Developing Economy, International Food and Agribusiness Management Association (IAMA): 2000 World Food and Agribusiness Congress, Chicago USA 26-28 June 2000, IAMA, agecon.tamu.edu/iama/2000Congress/.

Matanda, M., Schroder, W., Mavondo, F.T., 2000, The Impact of Business-Business Relationships on Channel Member Satisfaction, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge, Gold Coast QLD 28 Nov-1 Decemer 2000, Griffith University, Gold Coast Qld Australia, pp. 778-782.

Matanda, M., Mavondo, F.T., Schroder, W., 1999, A Comparison of Relationships and Adaptability of Primary Producers with Domestic and Export Customers: A supplier perspective, Preparing for 2000: Opportunities and Challenges for International Business in the Asia Pacific Region, Melb VIC 8-10 July 1999, Monash University, Clayton Vic Australia, pp. 238-245.

Matanda, M., Mavondo, F.T., Schroder, W., 1999, Customer Satisfaction: An Evaluation of Horticultural Produce Purchases, Marketing in the Third Millennium, Sydney NSW 28 Nov - 1 Dec 99, University of NSW, Sydney NSW Australia.

Edwards, R.W., Matanda, M., 1999, Multinational Coporation Parent Subsidiary Relationships: Implications for Government Policy, Preparing for 2000: Opportunities and Challenges for International Business in the Asia Pacific Region, Melb VIC 8-10 July 1999, Monash University, Clayton Vic Australia, pp. 81-89.

Edwards, R.W., Matanda, M., 1999, Multinational corporation parent subsidiary relationships: implications for government RHQ policy, 1999 Annual Conference of the Academy of International Business South East Asia Region Proceedings, Melbourne, 8-10 July 1999, Office of Continuing Education, Monash University, Melbourne Vic Australia, pp. 81-87.

Postgraduate Research Supervisions

Current Supervision

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

Enhancing export performance through learning orientation and collaborative innovation: a study of small exporting firms.

Supervisors:

Matanda, M (Main), Sridharan, S (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

Examining the selected elements of marketing mix efforts and brand equity in the service industry, with reference to ISPs in Australia.

Supervisors:

Matanda, M (Main), Thomas, D (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

The difference between capabilities and dynamic capabilities.

Supervisors:

Matanda, M (Main), Kennedy, R (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

The effect of perceived brands incongruity on consumer based evaluations, perceived risk and behavioural intention in sports brand alliances.

Supervisors:

Matanda, M (Main), Ewing, M (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

The roles of consumer readiness, trust, attitudes towards SSRs and satisfaction in hedonic, utilitarian, security factors on adoption intentions in self service technology: A study in supermarker self.

Supervisors:

Matanda, M (Main), Mavondo, F (Associate).

Completed Supervision

Student:

Jiang, W.

Program of Study:

Creating dynamic capabilities through business partnerships: the role of resources and capabilities and implications for performance. (PHD) 2010.

Supervisors:

Mavondo, F (Main), Matanda, M (Associate).

Student:

Nyadzayo, M.

Program of Study:

Franchisee-based brand equity: the role of brand relationship management. (PHD) 2012.

Supervisors:

Matanda, M (Main), Ewing, M (Associate).

Student:

Rajaguru, R.

Program of Study:

The effects of inter-organisational compatibility on inter-organisational information systems (IOIS), inter-organisational activity (IOA) integration and supply chain performance. (PHD) 2008.

Supervisors:

Jekanyika Matanda, M (Main), Terawatanavong, C (Associate).