Dr Yongfu He - Researcher Profile

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Address

Department of Marketing
Monash University, Caulfield

Biography

Yongfu works in the Faculty of Business & Economics at Monash University as a Lecturer.

Qualifications

DOCTOR OF PHILOSOPHY
Institution: University of Alberta
Year awarded: 2008
DOCTO
Institution: University of Alberta
Year awarded: 2008

Publications

Journal Articles

Qiu, C., Leszczyc, P., He, Y., 2012, Factors affecting price setting in online auctions, Journal of Revenue and Pricing Management [P], vol 11, issue 3, Palgrave Macmillan Ltd, Basingstoke UK, pp. 289-302.

Peng, L., He, Y., Wan, X., 2011, Devil or angel? How the virtual testing environment can affect product evaluations, International Journal of Market Research [P], vol 53, issue 3, World Advertising Research Center Ltd, Oxon UK, pp. 415-437.

Leszczyc, P., Qui, C., He, Y., 2009, Empirical testing of the reference-price effect of buy-now prices in internet auctions, Journal of Retailing [P], vol 85, issue 2, Pergamon, United Kingdom, pp. 211-221.

Conference Proceedings

Peng, L., He, Y., 2009, Angel or devil? The influence of virtual testing environment on product evaluation, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 to 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-7.