Dr Dominic Thomas - Researcher Profile

Biography

Dominic works in the Faculty of Business & Economics at Monash University as a Lecturer.

Qualifications

DOCTOR OF PHILOSOPHY (MARKETING BUSINESS)

Institution: University of Alberta

Year awarded: 2008

M BA

Institution: university of Houston

Year awarded: 2003

Publications

Journal Articles

Palmeira, M., Thomas, D., 2011, Two-tier store brands: The benefic impact of a value brand on perceptions of a premium brand, Journal of Retailing [P], vol 87, issue 4, Pergamon, Oxford UK, pp. 540-548.

Finn, A., Thomas, D., 2008, Prioritising areas for the development and delivery of government e-content and e-services: An appraisal of the Alberta SuperNet, Electronic Government: An International Journal [P], vol 5, issue 2, Inderscience Publishers, UK, pp. 103-119.

Conference Proceedings

Mahardika, H., Ewing, M., Thomas, D., 2009, Comparing the temporal stability of behavioural intention, behavioural expectation and implementation intention, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 to 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-8.

Postgraduate Research Supervisions

Current Supervision

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

Examining the selected elements of marketing mix efforts and brand equity in the service industry, with reference to ISPs in Australia.

Supervisors:

Matanda, M (Main), Thomas, D (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

Social influences in purchasing products with a superstitious-related attribute.

Supervisors:

Oppewal, H (Joint-co), Thomas, D (Joint).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

The Impact of Emotion on Consumers' Housing Choice and Decision Making in Different Contexts.

Supervisors:

Oppewal, H (Main), Thomas, D (Associate).