Dr Jan Brace-Govan - Researcher Profile

Biography

Jan works in the Faculty of Business & Economics at Monash University as a Senior Lecturer.

Qualifications

POSTGRAD DIPL OF PROGRAM ASSESSMENT & EVALUATION

Institution: University of melbourne

Year awarded: 2002

PHILOSOPHY

Institution: Monash University

Year awarded: 1997

ARTS HONOURS

Institution: Monash University

Year awarded: 1987

BUSINESS STUDIES

Institution: Napier University

Year awarded: 1979

ARTS

Institution: University of Edinburgh

Year awarded: 1978

Publications

Book Chapters

Brace-Govan, J., Powell, I.H., 2005, Real world transfer of professional knowledge: a modification to internship learning, in Educating managers through real world projects, eds Charles Wankel and Robert DeFillippi, IAP, Greenwich USA, pp. 115-147.

Clulow, V., Brace-Govan, J., 2003, Web-based learning: experience-based research, in Web-Based Education: Learning from Experience, eds A Aggarwal, Information Science Publishing, USA, pp. 49-70.

Journal Articles

Scott, L., Williams, J., Baker, S., Brace-Govan, J., Downey, H., Hakstian, A., Henderson, G., Loroz, P., Webb, D., 2011, Beyond poverty: Social justice in a global marketplace, Journal Of Public Policy & Marketing [P], vol 30, issue 1, American Marketing Association, United States, pp. 39-46.

Phipps, M., Brace-Govan, J., 2011, From right to responsibility: Sustainable change in water consumption, Journal Of Public Policy & Marketing [P], vol 30, issue 2, American Marketing Association, Chicago USA, pp. 203-219.

Brady, E., Brace-Govan, J., Brennan, L., Conduit, J., 2011, Market orientation and marketing in nonprofit organizations. Indications for fundraising from Victoria, International Journal of Nonprofit and Voluntary Sector Marketing [P], vol 16, issue 1, John Wiley & Sons Ltd, United Kingdom, pp. 84-98.

Brace-Govan, J.V.F., Binay, I., 2010, Consumption of disposed goods for moral identities: A nexus of organization, place, things and consumers, Journal of Consumer Behaviour [P], vol 9, issue 1, John Wiley & Sons Ltd, UK, pp. 69-82.

Brace-Govan, J., 2010, Representations of women's active embodiment and men's ritualized visibility in sport, Marketing Theory [P], vol 10, issue 4, Sage Publications Ltd, UK, pp. 369-396.

Phipps, M., Brace-Govan, J.V.F., Jevons, C.P., 2010, The duality of political brand equity, European Journal of Marketing [P], vol 44, issue 3/4, Emerald Group Publishing Ltd, UK, pp. 496-514.

Brace-Govan, J., 2010, The presence of marketing in Victorian non-profit organisations, Third Sector Review [P], vol 16, issue 3, Australian and New Zealand Third Sector Research Inc, Adelaide SA Australia, pp. 25-41.

De Burgh-Woodman, H., Brace-Govan, J., 2010, Vista, vision and visual consumption from the Age of Enlightenment, Marketing Theory [P], vol 10, issue 2, Sage Publications Ltd, UK, pp. 173-191.

Walker, I.M., Tsarenko, Y., Wagstaff, P.E., Powell, I.H., Steel, M., Brace-Govan, J.V.F., 2009, The development of competent marketing professionals, Journal of Marketing Education [P], vol 31, issue 3, Sage Publications, USA, pp. 253-263.

De Burgh-Woodman, H., Brace-Govan, J.V.F., 2008, Jargon as imagining: Barthes' semiotics and excavating subcultural communication, Qualitative Market Research, vol 11, issue 1, Emerald Group Publishing Limited, UK, pp. 89-106.

Brace-Govan, J.V.F., De Burgh-Woodman, H., 2008, Sneakers and street culture: A postcolonial analysis of marginalized cultural comsumption, Consumption, Markets and Culture, vol 11, issue 2, Routledge, UK, pp. 93-112.

Brace-Govan, J.V.F., 2007, Participant photography in visual ethnography, International Journal of Market Research, vol 49, issue 6, NTC Publications Ltd, UK, pp. 735-750.

de Burgh-Woodman, H.C., Brace-Govan, J.V.F., 2007, We do not live to buy: Why subcultures are different from brand communities and the meaning for marketing discourse, International Journal of Sociology and Social Policy, vol 27, issue 5/6, Emerald Group Publishing Ltd, UK, pp. 193-207.

de Burgh-Woodman, H.C., Brace-Govan, J.V.F., 2007, What's in a name? A comparative analysis of surf and snow brand personalities, Tourismos: An International Multidisciplinary Journal of Tourism, vol 2, issue 1, University of the Aegean, Greece, pp. 11-30.

Brace-Govan, J., Gabbott, T.M., 2004, General practitioners and online continuing professional education: projected understandings, Educational Technology & Society, vol 7, issue 1, International Forum of Educational Technology & Society, Palmerston North New Zealand, pp. 51-62.

Brace-Govan, J., 2004, Issues in snowball sampling: the lawyer, the model and ethics, Qualitative Research Journal, vol 4, issue 1, Association for Qualitative Research, www.latrobe.edu.au/aqr, pp. 52-60.

Brace-Govan, J., 2004, Weighty matters: control of women's access to physical strength, The Sociological Review, vol 52, issue 4, Blackwell Publishing, Oxford UK, pp. 503-531.

Brace-Govan, J., 2003, A method to track discussion forum activity: the moderators' assessment matrix, The Internet and Higher Education, vol 6, issue 4, Elsevier, UK, pp. 303-325.

Brace-Govan, J., 2002, Looking at bodywork: Women and three physical activities, Journal of Sport and Social Issues, vol 26, issue 4, Sage Publications, Thousand Oaks USA, pp. 403-420.

Brace-Govan, J., 2002, Qualitative data for a quantitative audience: An evaluation framework of analysis, Qualitative Research Journal, vol 2, issue 1, Association for Qualitative Research, Melbourne Vic Australia, pp. 47-55.

Brace-Govan, J., Clulow, V., 2001, Comparing Face-to-Face with Online: Learners' Perspective, Academic Exchange Quarterly, vol 5, issue 4, Rapid Intellect - Academic Exchange Quarterly, Stuyvesant FAlls NY USA, pp. 112-117.

Farrelly, F.J., Luxton, S., Brace-Govan, J., 2001, Critical issues to understanding IMC in the future, Marketing Bulletin, vol 12, Massey University, http://marketing-bulletin.massey.ac.nz, pp. 1-16.

Brace-Govan, J., Farrelly, F.J., Joy, S., Luxton, S.L., Davey, I., 2001, Delphi re-visited: A concise method for industry consultation on curriculum, Australian and New Zealand Journal of Vocational Education Research, vol 9, issue 1, National Centre for Vocational Education Research, Leabrook SA Australia, pp. 1-19.

Clulow, V., Brace-Govan, J., 2001, The Experience Economy: A role for interactive online business education, Global Business & Economics Review Anthology, vol 5, Business and Economics Society International, Worcester MA USA, pp. 804-812.

Bouma, G.D., Brace-Govan, J., 2000, Gender and Religious Settlement: Families, Hijabs and Identity, Journal of Intercultural Studies, vol 21 issue 2, Carfax Publishing, Abingdon UK, pp. 159-175.

Brace-Govan, J., Clulow, V., 2000, Varying Expectations of online students and the Implications for Teachers: Findings from a Journal Study, Distance Education, vol 21 no 1, University of Southern Queesland, Toowoomba Qld Australia, pp. 118-135.

Conference Proceedings

Porublev, E.A., Brace-Govan, J.V.F., Minahan, S.M., Dubelaar, P.C., 2009, To wrap or not wrap? What is expected? Some initial findings from a study on gift wrapping, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-8.

Binay, I., Brace-Govan, J.V.F., 2009, Towards an understanding of sources of meaning in sustainability, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-8.

Phipps, M., Brace-Govan, J.V.F., 2009, Who framed the sustainability crisis? Understanding the contrasting and complementary ideologies of sustainable consumption, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-8.

Brace-Govan, J.V.F., 2008, Calendar girls and bodybuilders: Is activism a brand strategy?, European Advances in Consumer Research, Volume 8: Proceedings of the 8th European Conference of the Association for Consumer Research, 10 July 2007 to 14 July 2007, Association for Consumer Research, Duluth MN USA, pp. 202-207.

Binay, I., Brace-Govan, J.V.F., 2008, Can anti-consumerist values be expressed through second hand clothes shopping?, Proceedings of the 2nd ICAR Symposium, 03 December 2008 to 05 December 2008, The University of Sydney, Sydney NSW Australia, pp. 1-8.

Sykes, K., Brace-Govan, J.V.F., 2008, Complicating consumption of a ritual artifact: The wedding gown, Proceedings of the 9th ACR Conference on Gender, Marketing, and Consumer Behavior - Moving Beyond Binary Oppositions: Exploring the Tapestry of Gender in Consumer Research and Marketing, 16 June 2008 to 19 June 2008, Association for Consumer Research, US, pp. 212-231.

Binay, I., Brace-Govan, J.V.F., 2008, Experiential consumption in second hand clothes shopping, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat, 1 December 2008 to 3 December 2008, Australia and New Zealand Marketing Academy (ANZMAC), Sydney NSW Australia, pp. 1-7.

de Burgh-Woodman, H.C., Brace-Govan, J.V.F., 2008, Marketing and the other: A study of women in the sailing marketplace and its implications for marketing discourse, European Advances in Consumer Research, Volume 8: Proceedings of the 8th European Conference of the Association for Consumer Research, 10 July 2007 to 14 July 2007, Association for Consumer Research, Duluth MN USA, pp. 189-195.

Phipps, M., Brace-Govan, J.V.F., 2008, Shifting focus from the mainstream to the offbeat: Anti-consumption's contribution to sustainable change in water consumption, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat, 1 December 2008 to 3 December 2008, Australia and New Zealand Marketing Academy (ANZMAC), Sydney NSW Australia, pp. 1-7.

Brace-Govan, J.V.F., 2008, The historically vexatious question of physical activity and women: Restrictions, malleabiliity and resistance, Proceedings of the 9th ACR Conference on Gender, Marketing, and Consumer Behavior - Moving Beyond Binary Oppositions: Exploring the Tapestry of Gender in Consumer Research and Marketing, 16 June 2008 to 19 June 2008, Association for Consumer Research, US, pp. 72-94.

Porublev, E.A., Dubelaar, P.C., Brace-Govan, J.V.F., Minahan, S., 2008, The role of the gift wrap stall at Christmas, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat, 1 December 2008 to 3 December 2008, Australia and New Zealand Marketing Academy (ANZMAC), Sydney NSW Australia, pp. 1-8.

Brace-Govan, J.V.F., 2007, Rolling out role models in nonprofit marketing. Do Gen Y require a new view?, Marketing Theory into Practice: Academy of Marketing Conference 2007, 03 July 2007 to 06 July 2007, Kingston Business School, Kingston University, London UK, pp. 1-14.

Brace-Govan, J.V.F., Harrick, J., 2006, Is there a role for blogging in activist social marketing or, can you blog brotherhood?, Controversies in Social Marketing: The Way Forward - Proceedings of the 3rd Australasian Nonprofit and Social Conference 2006, 10 August 2006 to 11 August 2006, University of Newcastle, Newcastle NSW Australia, pp. 1-6.

Phipps, M., Brace-Govan, J.V.F., 2006, Maintaining relevance to anti-consumption values through ideology, Advancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference, 04 December 2006 to 06 December 2006, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Qld Australia, pp. 1-8.

Brace-Govan, J.V.F., 2006, Market orientation in Victorian nonprofit organisations, Proceedings of the Australia and New Zealand Third Sector Research Eighth Biennial Conference - Navigating New Waters, 26 November 2006 to 28 November 2006, Australia and New Zealand Third Sector Research, Adelaide SA Australia, pp. 1-29.

Blair, J., Brace-Govan, J.V.F., 2006, The case for social responsibility in SMEs and the potential role for nonprofit organisations, Controversies in Social Marketing: The Way Forward, 10 August 2006 to 11 August 2006, University of Newcastle, Newcastle NSW Australia, pp. 1-7.

Brace-Govan, J.V.F., Gabbott, T.M., 2006, To attach or not to attach? That is the consuming question, Marketing Excellence: Proceedings of the Academy of Marketing Annual Conference 2006, 04 July 2006 to 06 July 2006, Middlesex University Press, London UK, pp. 1-13.

de Burgh-Woodman, H.C., Brace-Govan, J.V.F., 2006, What's in a name? A comparative analysis of surf and snow brands and the impact of brand personality, In Search of Excellence for Tomorrow's Tourism, Travel and Hospitality, 25 October 2006 to 28 October 2006, University of the Aegean, Lesvos Greece, pp. 1-9.

Brace-Govan, J., 2003, An account of the links between online education and retail theatre: interaction to meet objectives, Marketing Across Borders and Boundaries: Proceedings of the 2003 World Marketing Congress, 11 June 2003 to 14 June 2003, Academy of Marketing Science, Perth WA Australia, pp. 1-5.

Powell, I., Brace-Govan, J., 2002, Marketing internships: A case study in supported learning, Proceedings of the Australian and New Zealand Marketing Academy conference, 02/12/02 to 04/12/02, Deakin University, Melbourne Vic Australia, pp. 1401-1408.

Wagstaff, P.E., Brace-Govan, J., Luxton, S., 2001, An orientation module for online marketing education, Bridging Marketing Theory and Practice Conference Proceedings, 01/12/2001 to 05/12/2001, Australian and New Zealand Marketing Academy, Auckland NZ, p. 1.

Clulow, V., Brace-Govan, J., 2001, Learning through bulletin board discussion: A preliminary case analysis of the cognitive dimension, Proceedings of the Moving Online II Conference, 02/09/2001 to 04/09/2001, Southern Cross University, Lismore NSW Australia, pp. 84-93.

Brace-Govan, J., Luxton, S., Wagstaff, P.E., 2001, 'Orientation Module' to increase ease of access to online discussion forum for postgraduate students, Short Paper Proceedings of the 18th Annual Conference of the Australasian Society for Computers in Learning in Tertiary Education (ASCILITE), 09/12/2001 to 12/12/2001, University of Melbourne, Melbourne Vic Australia, pp. 5-8.

Luxton, S., Wagstaff, P.E., Brace-Govan, J., 2001, Service innovation in e-Education: Practicing what we preach, Bridging Marketing Theory and Practice Conference Proceedings, 01/12/2001 to 05/12/2001, Australian and New Zealand Marketing Academy, Auckland NZ, p. 1.

Clulow, V., Brace-Govan, J., 2000, Course Planning and Design: Does a Distance Education Model Apply to Online Planning and Design, Proceedings of the Moving Online Conference, Gold Coast QLD, 18-19 August 2000, Soutern Cross University Press, Lismore NSW, pp. 41-50.

Brace-Govan, J., 2000, Dance Eating Disorders and Questions of Control, The Australian Sociological Association 2000 Conference, Adelaide SA 6-8 December 2000, Flinders University, Adelaide SA Australia.

Brace-Govan, J., 2000, Student Perceptions of Educational Technology: an Evaluation Framework of Analysis, The Australian Sociological Association 2000, Adelaide SA 6-8 December 2000, Flinders University, Adelaide SA Australia, p. 62.

Luxton, S., Brace-Govan, J., Joy, S., Farrelly, F.J., Davey, I., 1999, Online Marketing Education at Monash University: From Case Study to Protocol, Marketing in the Third Millennium, Sydney NSW 28 Nov - 1 Dec 99, University of Sydney, Sdney NSW.

Brace-Govan, J., 1999, Using Personal Diaries as a Research Tool, The Australian Sociological Association (TASA) '99 Sociology for a New Millennium programme and Abstracts, Clayton VIC 7-10 Dec 1999, Australian Sociological Association, Churchill Vic Australia, p. 34.

Brace-Govan, J., 1999, Varying Expectations for Online Students and the Implications for Teachers: Findings from a Journal Study, The Australian Sociological Association (TASA) '99 Sociology for a New Millennium programme and Abstracts, Clayton VIC 7-10 Dec 1999, Australian Sociological Association, Churchill Vic Australia, p. 33.

Other

Brace-Govan, J., 1997, Women Working on Their Bodies.

Postgraduate Research Supervisions

Current Supervision

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

A comparative case study to better understanding consumer cynicism and environmental exhaustion in advertising green marketing in Australia and Malaysia.

Supervisors:

Brace-Govan, J (Main), Gupta, S (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

How is body weight portrayed in three types of contemporary popular Australian media?.

Supervisors:

Thomas, S (Main), Brace-Govan, J (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

Market preferences, willingness to relocate and WTP for new inner-city apartments.

Supervisors:

Oppewal, H (Main), Brace-Govan, J (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

Self, nature and responsible consumption behaviour.

Supervisors:

Brace-Govan, J (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

eReading nostalgia: the digitised intermediate and young adult fiction backlist.

Supervisors:

Jevons, C (Main), Brace-Govan, J (Associate).