Dr Erica Brady - Researcher Profile

Biography

Erica works in the Faculty of Business & Economics at Monash University as a Lecturer.

Qualifications

PHD

Institution: Monash University

Year awarded: 2006

Unknown

Institution: Unknown

Year awarded: 2005

BUSINESS (AGRIBUSINESS) HONS

Institution: University of Queensland

Year awarded: 1995

FARM MANAGEMENT (HORSE HUSBANDRY)

Institution: Queensland Agricultural College

Year awarded: 1989

Publications

Journal Articles

Reid, M.J., Brady, E., 2012, Improving firm performance through NPD: The role of market orientation, NPD orientation and the NPD process, Australasian Marketing Journal [P], vol 20, issue 4, Elsevier Ltd, Oxford UK, pp. 235-241.

Brennan, L., Binney, W., Brady, E., 2012, The raising of corporate sponsorship: A behavioral study, Journal of Nonprofit and Public Sector Marketing [P], vol 24, issue 3, Routledge, Philadephia Pennsylvania USA, pp. 222-237.

Brady, E., Brace-Govan, J., Brennan, L., Conduit, J., 2011, Market orientation and marketing in nonprofit organizations. Indications for fundraising from Victoria, International Journal of Nonprofit and Voluntary Sector Marketing [P], vol 16, issue 1, John Wiley & Sons Ltd, United Kingdom, pp. 84-98.

Brennan, L., Voros, J., Brady, E., 2011, Paradigms at play and implications for validity in social marketing research, Journal of Social Marketing [P], vol 1, issue 2, Emerald Group Publishing Ltd, Bingley UK, pp. 100-119.

Brennan, L., Brady, E., 1999, Relating to Marketing?, Journal of Non-Profit & Voluntary Sector Marketing, vol 4 issue 4, Henry Stewart Publications, London UK, pp. 327-338.

Brennan, L., Brady, E., Listokin, L., 1998, Market Orientation in Not-for-Profit Organisations: Marketing is not Management, Third Sector Review, vol 4 no 1, Aust & NZ Third Sector Research Ltd, Sydney NSW Australia, pp. 5-22.

Conference Proceedings

Reid, M.J., Brady, E., 2007, Relationship between market orientation, management and execution of NPD and NPD program performance, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings, 03 December 2007 to 05 December 2007, Australia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 969-975.

Brady, E., 2005, Market orientation in not for profits; does it need reconceptualisation?, Marketing: building business, shaping society, 05/07/2005 to 07/07/2005, Dublin Institute of Technology, Dublin Ireland, pp. 1-15.

Brady, E., Johnson, L.W., 2003, Market orientation: mulitple levels of abstraction, Proceedings of the 2003 ANZMAC Conference, 01 December 2003 to 03 December 2003, ANZMAC, Adelaide SA Australia, pp. 1068-1073.

Brady, E., Johnson, L.W., 2002, The meaning of market orientation: How has it been defined?, Proceedings of the Australian and New Zealand Marketing Academy conference, 02/12/02 to 04/12/02, Deakin University, Melbourne Vic Australia, pp. 2791-2801.

Brady, E., 2001, Measurement of market orientation in not for profit organisations: How has it been done?, Proceedings of the Tenth Biennial World Marketing Congress, 28/06/2001 to 01/07/2001, Academy of Marketing Science, Cardiff Wales UK, p. 1.

Brady, E., Johnson, L.W., 2000, Market Orientation in Not for Profit Organisations: The Development of Theoretical Meaningfulness, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge, Gold Coast QLD 28 Nov-1 Decemer 2000, Griffith University, Gold Coast Qld Australia, pp. 116-121.

Brady, E., Johnson, L.W., 1999, Fongos, Bongos and Pongos: The Misapplication of Market Orientation in Not for Profit Organisations, Marketing in the Third Millennium, Sydney NSW 28 Nov - 1 Dec 99, University of Sydney, Sydney NSW Australia.

Brady, E., 1999, Fongos, bongos and pongos: The misapplication of market orientation in Not for Profit Organisations, Proceedings of Australia & New Zealand Marketing Academy Conference (ANZMAC), Sydney NSW, 28 November - 1 December 1999, Sch of Marketing University of NSW, Sydney NSW Australia.

Brennan, L., Brady, E., 1997, A Marriage Made in Paradigm: Relationship Marketing and NPOs, New and Evolving Paradigms: The Emerging Future of Marketing, Dublin, Ireland: 12-15/06/97, American Marketing Association, Dublin Ireland, pp. 410-423.

Brennan, L., Brady, E., Listokin, L., 1997, Nof-for-Profit Organisations: A Market Orientation Perspective, Proceedings of the Australia New Zealand Marketing Educators Conference (ANZMEC), Melb Australia 1-3/12/97, Monash University, Melbourne Vic Australia, pp. 685-702.

Postgraduate Research Supervisions

Current Supervision

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

Investigating the process and measurement of value co-creation.

Supervisors:

Sridharan, S (Main), Brady, E (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

Motivations for the purchase of breeding stock: The beef cattle industry in Australia.

Supervisors:

Mavondo, F (Main), Brady, E (Associate).