Dr Stephen Saunders - Researcher Profile

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Address

Department of Marketing
Monash University, Caulfield

Biography

Stephen works in the Faculty of Business & Economics at Monash University as a Senior Lecturer.

Qualifications

GRADUATE CERTIFICATE OF HIGHER EDUCATION
Institution: Monash University
Year awarded: 2008
DOCTOR OF COMMERCE - ECONOMICS
Institution: University of Johannesburg
Year awarded: 2005
MASTER OF BUSINESS ADMINISTRATION
Institution: Unversity of the Witwatersrand, Johannesburg
Year awarded: 2004
MASTER OF COMMERCE
Institution: University of the Witerwatersrand, Johannesburg
Year awarded: 1997
BACHELOR OF COMMERCE WITH HONOURS
Institution: Unversity of the Witwatersrand, Johannesburg
Year awarded: 1995
BACHELOR OF SCIENCE
Institution: University of Natal
Year awarded: 1994

Publications

Book Chapters

Saunders, S.G., Petzer, D., 2007, South African Breweries Miller, in Contemporary Cases in Southern African Marketing, eds Fairuz Parker, New Africa Education Publishing, Cape Town, South Africa, pp. 103-115.

Journal Articles

Saunders, S., 2011, Ethical performance evaluation: An extension and illustration, European Business Review [P], vol 23, issue 6, Emerald Group Publishing Ltd, Bingley UK, pp. 561-571.

Saunders, S., 2010, An exploratory study into the disposition behaviour of poor bottom-of-the-pyramid urban consumers, Advances In Consumer Research [P], vol 37, Association for Consumer Research, United States, pp. 440-446.

Saunders, S., 2010, Consumer-generated media and product labelling: Designed in California, assembled in China, International Journal of Consumer Studies [P], vol 34, issue 4, Wiley-Blackwell Publishing Ltd, UK, pp. 474-480.

Berndt, A., Saunders, S., Petzer, D., 2010, Readiness for banking technologies in developing countries, Southern African Business Review [P], vol 14, issue 3, UniSA Press, South Africa, pp. 47-76.

Saunders, S., Petzer, D., 2010, The interrelationship between service quality, satisfaction and behavioural intention by customer stage in the service delivery process, Management Dynamics [P], vol 19, issue 1, Southern African Institute for Management Scientists, South Africa, pp. 25-34.

Saunders, S.G., Lynn, M., 2010, Why tip? An empirical test of motivations for tipping car guards, Journal of Economic Psychology [P], vol 31, issue 1, Elsevier BV, Netherlands, pp. 106-113.

Saunders, S.G., 2009, Scenario planning: A collage construction approach, Foresight :The Journal for Future Studies, Srategic Thinking and Policy, vol 11, issue 2, Emerald Group Publishing Ltd, UK, pp. 19-28.

Saunders, S., 2008, Measuring and applying the PAKSERV service quality construct: Evidence from a South African cultural context, Managing Service Quality, vol 18, issue 5, Emerald Group Publishing Limited, United Kingdom, pp. 442-456.

Saunders, S.G., 2008, Toward bridging the gap between theory and empirical reality, South African Journal of Economics, vol 76, issue 4, Wiley-Blackwell Publishing Asia, Richmond Vic Australia, pp. 738-748.

Saunders, S.G., Bendixen, M., Abratt, R., 2007, Banking patronage motives of the urban informal poor, Journal of Services Marketing, vol 21, issue 1, Emerald Group Publishing Limited, UK, pp. 52-63.

West, A., Saunders, S., 2006, A humanistic approach to South African accounting education, South African Journal of Higher Education, vol 20, issue 5, UNISA Press, Pretoria South Africa, pp. 718-730.

Saunders, S.G., 2005, Market segmentation using quality perceptions: An investigation into a higher education, South African Journal of Higher Education [P], vol 19, issue 1, Unisa Press, South Africa, pp. 144-154.

Saunders, S.G., LOOTS, E.A., 2005, Measuring the informal economy in South Africa, South African Journal Of Economic And Management Sciences [P], vol 8, issue 1, University of Pretoria, Faculty of Economic and Management Sciences, South Africa, pp. 92-101.

Saunders, S., 2003, The experience of inflation targeting in Australia: lessons for South Africa, The South African Journal of Economics, vol 71, issue 2, Economic Society of South Africa, Pretoria South Africa, pp. 414-427.

Saunders, S., Firer, S., 2002, Exploring the contribution of intellectual capital performance, Services SETA Research, vol 2, issue 1, Caysha Marketing, Johannesburg South Africa, pp. 34-39.

Conference Proceedings

Saunders, S., Petzer, D., 2009, Consumer tipping: A study of the car guarding industry, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 - 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-8.

Saunders, S.G., 2007, Confirmatory factor analysis of the PAKSERV service quality construct in a non-Western cultural context, The ANZMAC 2007 Conference Proceedings, 03 December 2007 to 05 December 2007, University of Otago, Dunedin New Zealand, pp. 2550-2556.

Saunders, S., 2003, Islamic banking in South Africa: the case of Albaraka Bank, From Money Lenders to Bankers: Evolution of Islamic Banking in Relation to Judeo-Christian and Oriental Banking Traditions: Proceedings of the International Islamic Banking Conference, 09 September 2003 to 10 September 2003, Monash University, Malaysia, pp. 1-10.

Other

Saunders, S., Petzer, D., 2006, Special applications in marketing, Marketing: Fresh Perspectives, vol majormonog, Pearson Education South Africa (Pty ) Ltd, Cape Town South Africa, pp. 441-465.

Postgraduate Research Supervisions

Current Supervision

Program of Study:
(DOCTORATE BY RESEARCH).
Thesis Title:
Assessing the idea of fit and healthiness among food products targeting children through sports sponsorship.
Supervisors:
Jevons, C (Joint-co), Saunders, S (Joint).
Program of Study:
(DOCTORATE BY RESEARCH).
Thesis Title:
Dynamic capabilities: the antecedents of and implications.
Supervisors:
Mavondo, F (Main), Saunders, S (Associate).

Completed Supervision

Student:
Md Isa, M.
Program of Study:
National car and customer loyalty: the Malaysian perspective. (PHD) 2011.
Supervisors:
Mavondo, F (Main), Saunders, S (Associate).