Dr Dewi Tojib - Researcher Profile

Biography

Having worked as a research fellow in the Department of Marketing for three years, Dr. Dewi Rooslani Tojib moved to a lecturing position in 2011.

She was involved in coordinating and teaching Consumer Behaviour (undergraduate unit) and Advanced Business Research Method (postgraduate unit). Her recent relocation to Clayton campus allows her to expand her teaching portfolio. She is now the Chief Examiner for Services Marketing (postgraduate unit) and Principles of Marketing (undergraduate unit – starting from S2 2013).  

Her research interests are in services marketing and consumer behaviour, with a focus on new technology consumption, multi-channel retailing, and consumer response to service failure. Her works have been published in numerous journals including the European Journal of Information Systems, Journal of Business Research, Journal of Marketing and Management, Journal of Services Marketing, and Journal of Consumer Marketing. She has also presented her works in a number of academic conferences. 

She supervised two doctoral students to completion and currently supervises three PhD students. 

Related Links:

Research & Supervision Interests

Impact of new technology use on consumers 

Multi-channel retailing and services 

Customer responses to service failures 

Keywords

Consumer behaviour, services marketing, new technology use

Qualifications

LEVEL 1 RESEARCH SUPERVISIROR ACCREDITATION PROGRA

Institution: Monash University

Year awarded: 2008

LEVEL 2 RESEARCH SUPERVISOR ACCREDITATION PROGRAM

Institution: Monash University

Year awarded: 2008

DOCTOR OF PHILOSOPHY

Institution: Monash University

Year awarded: 2007

HONOURS DEGREE OF BACHELOR OF BUSINESS SYSTEMS

Institution: Monash University

Year awarded: 2004

BACHELOR OF BUSINESS SYSTEMS

Institution: Monash University

Year awarded: 2001

Publications

Book Chapters

Tojib, D.R., Sugianto, L.F., 2009, Developing success measure for staff portal implementation, in Evolutionary Concepts in End User Productivity and Performance: Applications for Organizational Progress, eds Steve Clarke, IGI Publishing, Hershey PA USA, pp. 78-94.

Tojib, D.R., Sugianto, L.F., 2008, The development and empirical validation of the B2E portal user satisfaction (B2EPUS) Scale, in End-User Computing: Concepts, Methodologies, Tools and Applications, eds Steve Clarke, Information Science Reference, Hershey PA USA, pp. 823-839.

Sugianto, L.F., Tojib, D.R., 2006, Information at your fingertips: B2E portal as a strategic tool for today's workforce, in Portals - People, Processes and Technology, eds Andrew Cox, Facet Publishing, London UK, pp. 125-137.

Journal Articles

Tojib, D.R., Tsarenko, Y., 2012, Post-adoption modeling of advanced mobile service use, Journal of Business Research [P], vol 65, issue 7, Elsevier Inc, New York USA, pp. 922-968.

Tsarenko, Y., Tojib, D.R., 2012, The role of personality characteristics and service failure severity in consumer forgiveness and service outcomes, Journal of Marketing Management [P], vol 28, issue 9-10, Routledge, Abingdon Oxon UK, pp. 1217-1239.

Tsarenko, Y., Tojib, D., 2011, A transactional model of forgiveness in the service failure context: A customer-driven approach, Journal of Services Marketing [P], vol 25, issue 5, Emerald Group Publishing Ltd, Bingley UK, pp. 381-392.

Tojib, D., Sugianto, L., 2011, Construct validity assessment in IS research: Methods and case example of user satisfaction scale, Journal of Organizational and End User Computing [P], vol 23, issue 1, IGI Global, United States, pp. 38-63.

Revels, J., Tojib, D.R., Tsarenko, Y., 2010, Understanding consumer intention to use mobile services, Australasian Marketing Journal [P], vol 18, issue 2, University of New South Wales, Sydney NSW Australia, pp. 74-80.

Tojib, D.R., Sugianto, L.F., Martin, L., Cloete, E., 2010, Validation of the B2E Portal User Satisfaction (B2EPUS) scale: Empirical evidence from South Africa, Journal of Electronic Commerce in Organizations [P], vol 8, issue 1, IGI Global, USA, pp. 83-97.

Tsarenko, Y., Tojib, D.R., 2009, Examining customer privacy concerns in dealings with financial institutions, Journal of Consumer Marketing [P], vol 26, issue 7, Emerald Group Publishing Ltd., United Kingdom, pp. 468-476.

Tojib, D.R., Sugianto, L.F., Sendjaya, S., 2008, User satisfaction with business-to-employee portals: Conceptualization and scale development, European Journal of Information Systems, vol 17, issue 6, Palgrave Macmillan Ltd., United Kingdom, pp. 649-667.

Sugianto, L.F., Tojib, D.R., 2007, Measuring user satisfaction with B2E portals, Monash Business Review, vol 3, issue 1, Monash University ePress, Caulfield East Vic Australia, pp. 1-8.

Tojib, D.R., Sugianto, L.F., 2007, The development and empirical validation of the B2E Portal User Satisfaction (B2EPUS)scale, Journal of Organizational and End User Computing, vol 19, issue 3, IGI Global, Hershey PA USA, pp. 43-63.

Tojib, D.R., Sugianto, L.F., 2006, Content validity of instruments in IS research, JITTA: Journal of Information Technology Theory and Applications, vol 8, issue 3, JITTA, Hong Kong, pp. 31-56.

Sugianto, L., Tojib, D.R., 2006, Modeling user satisfaction with an employee portal, International Journal of Business and Information, vol 1, issue 2, Academy of Taiwan Information Systems Research, Taiwan Republic of China, pp. 239-255.

Conference Proceedings

Khajehzadeh, S., Oppewal, H., Tojib, D.R., 2009, How consumers value mobile coupon services: A conceptual model and research propositions, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference, 30 November 2009 to 2 December 2009, Australian and New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1-9.

Tojib, D.R., Tsarenko, Y., 2008, Determinants of mobile entertainment use: A conceptual model, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat, 1 December 2008 to 3 December 2008, Australia and New Zealand Marketing Academy (ANZMAC), Sydney NSW Australia, pp. 1-9.

Oppewal, H., Tojib, D.R., Louvieris, P., 2008, Modelling consumer channel choice for information search in a holiday purchase context, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat, 1 December 2008 to 3 December 2008, Australia and New Zealand Marketing Academy (ANZMAC), Sydney NSW Australia, pp. 1-6.

Sugianto, L.F., Liao, Z., Tojib, D.R., 2008, Unraveling the inhibiting factors of M-commerce adoption, Proceedings of The 2008 International Conference on Business and Information, 7 July 2008 to 9 July 2008, Academy of Taiwan Information Systems Research, Taiwan, pp. 1-13.

Sugianto, L.F., Tojib, D.R., Burstein, F., 2007, A practical measure of employee satisfaction with B2E portals, Proceedings of the 28th Annual International Conference on Information Systems, 9 December 2007 to 12 December 2007, Association for Information Systems, Atlanta GA USA, pp. 1-14.

Tojib, D.R., Sugianto, L., Sendjaya, S., 2006, A conceptual model for B2E portal user satisfaction, Proceedings of the International Conference on Business and Information 2006, 12 July 2006 to 14 July 2006, Academy of Taiwan Information Systems Research, Taiwan, pp. 1-17.

Tojib, D.R., Sugianto, L., 2006, Content validating the B2E portal user satisfaction instrument, Proceedings of the 5th IEEE/ACIS International Conference on Computer and Information Science, 10 July 2006 to 12 July 2006, IEEE Computer Society, Los Alamitos USA, pp. 286-291.

Tojib, D.R., Sugianto, L.F., Rahim, M.M., 2005, A new framework for B2E portal development, Proceedings of The 2005 IEEE International Conference on e-Technology, e-Commerce and e-Service (EEE-05), 29 March 2005 to 01 April 2005, IEEE Computer Society, Los Alamitos USA, pp. 711-714.

Tojib, D.R., Sugianto, L.F., Rahim, M.M., 2005, An overview of employee support systems: from intranet to mobile B2E portal, Proceedings of the 19th ANZAM Conference, 7 December 2005 to 10 December 2005, University of Technology Sydney, Sydney NSW Australia, pp. 1-10.

Sugianto, L.F., Tojib, D.R., 2005, Facilitating employees with B2E portal, Proceedings of the Seventh International Research Conference on Quality, Innovation and Knowledge Management, 16 February 2005 to 18 February 2005, Monash University Conference Management Office, Melbourne Vic Australia, pp. 553-560.

Teaching Commitment

MKF2111 - Buyer Behaviour (2008-2010)

MKF5430 - Advanced Business Research Method (2011)

MKF5630 - Services Marketing (2012 - now)

MKC1200 - Principles of Marketing (S2 2013)

 

Postgraduate Research Supervisions

Current Supervision

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

Entrepreneurial Marketing as a Critical Success Factor in New Product/Service Development.

Supervisors:

Mavondo, F (Main), Tojib, D (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

Investigating the role of power and peer validation on customer behavioural intentions after service failure.

Supervisors:

Tsarenko, Y (Main), Tojib, D (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

The effect of product failure induced regret and disappointment on consumers' disadoption behaviours.

Supervisors:

Oppewal, H (Main), Tojib, D (Associate).

Completed Supervision

Student:

Khajehzadeh, S.

Program of Study:

Personalisation of promotional offers in a mobile coupon service context: the role of regulatory fit. (PHD) 2011.

Supervisors:

Oppewal, H (Main), Tojib, D (Associate).

Student:

Lekkumporn, P.

Program of Study:

An exploration of personal values as antecedent of gift-giving behaviour. (PHD) 2009.

Supervisors:

Tsarenko, Y (Main), Tojib, D (Associate), Brooks, R (Associate).