Dr Andy Ruddock - Researcher Profile

Biography

Andy is Senior Lecturer in Communications and Media Studies. He is author of Investigating Audiences (2007) and Understanding Audiences, (2001). His new book, Youth and Media (2013) is in production. In addition to these works, Andy has published numerous journal articles and book chapters on media violence, reality television, political celebrity, alcohol marketing and youth and media. He is best known for his work on combining quantitative and quailtative methods in researching media audences. In this regard, Andy has written extensively about the connections between British cultural studies and cultivation analysis.

Qualifications

GRADUATE CERTIFICATE IN HIGHER EDUCATION

Institution: Monash University

Year awarded: 2009

PHD IN COMMUNICATION

Institution: University of Massachusetts at Amherst

Year awarded: 1995

MASTER IN COMMUNICATION

Institution: Penn State University

Year awarded: 1991

BACHELOR OF ARTS (HISTORY) - HONS

Institution: Cailus College, Cambridge

Year awarded: 1987

Publications

Books

Ruddock, A.D., 2007, Investigating Audiences, Sage, London UK.

Book Chapters

Ruddock, A.D., 2012, Cultivated performances: What cultivation analysis says about media and binge drinking, in The 'Social' Media User- European Perspectives on Cultural and Social Scientific Audience Research, eds Helena Bilandzic, Geoffroy Patriarche and Paul J. Traudt, Intellect Books, Bristol UK, pp. 53-68.

Ruddock, A.D., 2012, Cultivation analysis and cultural studies: Ritual, performance, and media, in Living with Television Now: Advances in Cultivation Theory and Research, eds Michael Morgan, James Shanahan, Nancy Signorielli, Peter Lang, New York, pp. 366-388.

Ruddock, A.D., 2012, School shootings and cultivation analysis: Understanding the media framing of male power, in School shootings: Media violence in a global age, eds Glenn W. Muschert, Johanna Sumiala, Emerald Group Publishing, Chicago, US, pp. 3-24.

Ruddock, A., 2011, Cultivation analysis and media violence, in The Handbook of Media Audiences, eds Virginia Nightingale, Wiley-Blackwell, Chichester West Sussex UK, pp. 340-359.

Ruddock, A., 2010, "I'd rather be a cat than a poodle": What do celebrity politicians say about political communication?, in Reel Politics: Reality Television as a Platform for Political Discourse, eds Lemi Baruh and Ji Hoon Park, Cambridge Scholars Publishing, Newcastle, UK, pp. 74-94.

Ruddock, A.D., 2009, It's the stories you tell: binge drinking, violence and celebrity, in The Tapestery of Health, Illness and Disease, eds Vera Kalitzkus and Peter L Twohig, Rodopi, Amsterdam, Netherlands, pp. 137-161.

Ruddock, A.D., 2009, What's wrong with national identity? A view from youth media studies, in National Image: Asian Communication and Media Studies, eds Xuemei Zhou, CUC Press, Beijing, China, pp. 216-226.

Ruddock, A.D., 2008, Invisible centres: Boris Johnson, authencity, cultural citizenship and a centrifugal model of mediapower, in Mediated Citizenship, eds Karin Wahl-Jorgensen, Routledge, London UK, pp. 59-78.

Lewis, J., Morgan, M., Ruddock, A.D., 2007, Images / issues / impact: the media and campaign '92, in The Political Communication Reader, eds Ralph Negrine and James Stanyer, Routledge, London United Kingdom, New York USA, pp. 176-181.

Ruddock, A.D., 2002, Uses and gratifications research, in Television Studies, eds Toby Miller, British Film Institute, United Kingdom, pp. 70-74.

Journal Articles

Ruddock, A., Hutchins, B., Rowe, D., 2010, Contradictions in media sport culture: the reinscription of football supporter traditions through online media, European Journal of Cultural Studies [P], vol 13, issue 3, Sage Publications, United Kingdom, pp. 323-339.

Rowe, D., Ruddock, A., Hutchins, B., 2010, Cultures of complaint. Online fan message boards and networked digital media sport communities, Convergence: The International Journal of Research into New Media Technology [P], vol 16, issue 3, SAGE, London United Kingdom, pp. 298-315.

Hutchins, B., Rowe, D.C., Ruddock, A.D., 2009, "It's fantasy football made real": networked media sport, the internet, and the Hybrid reality of MyFootballClub, Sociology Of Sport Journal [P], vol 26, issue 1, Human Kinetics, United States, pp. 89-106.

Ruddock, A.D., 2008, David Gauntlett Creative Explorations (review), Media International Australia Incorporating Culture and Policy: quarterly journal of media research and resources Media International Australia Incorporating Culture and Policy [P], vol 127, University of Queensland, Brisbane Qld Australia, pp. 190-191.

Ruddock, A.D., 2008, Media Studies 2.0? Binge drinking and why audiences still matter, Sociology Compass, vol 2, issue 1, Blackwell, London UK, pp. 1-15.

Ruddock, A.D., 2008, Media studies on fire: audiences, reception, and the experience of antisocial behaviour, Popular Communication, vol 6, issue 4, Routledge, London UK, pp. 248-261.

Ruddock, A.D., 2008, Ulla Carlson Regulation, Awareness, Empowerment: Young People and Harmful Media Content in the Digital Age (review), Global Media Journal: Mediterranean Edition [E], vol 3, issue 1, Purdue University Calumet, Department of Communication and Creative Arts, United States, pp. 60-61.

Ruddock, A.D., 2007, Get a Real Job: Authenticity on the Performance, Reception and Study of Celebrity, Participations: International Journal of Audience and Reception Studies, vol 4, issue 1, University of Wales, Aberystwyth, UK, pp. 1-8.

Ruddock, A.D., 2006, Invisible centers: Boris Johnson, authenticity, cultural citizenship and a centrifugal model of media power, Social Semiotics [P], vol 16, issue 2, Routledge, London, United Kingdom, pp. 263-282.

Ruddock, A.D., 2005, Let's kick racism out of football - And the lefties too! Responses to Lee Bowyer on a West Ham web site, Journal of Sport and Social Issues, vol 29, issue 4, SAGE Publications, London UK, pp. 369-385.

Conference Proceedings

Ruddock, A., 2011, Cultivation analysis and cultural studies: Why George Gerbner was right about interpretation, ICA 2011, 61st Annual Conference, 26 to 30 May, International Communication Association, Washington DC, United States of America, pp. 1-7.

Ruddock, A., 2011, If you build it online, they won't come: What does MyFootballClub say about the limits of digital fandom?, ICA 2011, 61st Annual Conference, International Communication Association, Washington DC, United States of America, pp. 1-9.

Ruddock, A.D., 2009, We're glad it's all over: binge-drinking cultures, Communication: Understanding/Misunderstanding: Proceedings of the 9th World Congress of the International Association for Semiotic Studies, 11 June 2007 to 17 June 2007, International Semiotics Institute, Imatra, Finland, pp. 1561-1568.

Ruddock, A.D., 2008, What's wrong with national identity? A view from youth media studies, 2008 Asia Communication & Media Forum: National Image Collection of Papers, 15 November 2008 to 16 November 2008, Public Relations & Public Opinion Institute, Communication University of China, Beijing, China, pp. 231-243.

Ruddock, A.D., 2007, Distinctively public: young people, fire offending and the creation of citizenship in the UK, Creative Engagement: Thinking with Children, 9 February 2007 to 11 February 2007, Inter-Disciplinary.net, Oxford, United Kingdom, p. 3.

Ruddock, A.D., 2007, Get a real job: authenticity and the performance, reception, and study of celebrity politicians, Conference Papers -- International Communication Association; 2007 Annual Meeting, 24 May 2007 to 28 May 2007, International Communications Association, San Francisco, United States, p. 1.

Ruddock, A.D., 2007, We're glad it's all over: binge drinking cultures, Communication: Understanding/Misunderstanding : Abstracts of the 9th World Congress of the International Association for Semiotic Studies, International Semiotics Institute at Imatra, Helsinki and Imatra, Finland, p. 380.

Other

Ruddock, A.D., 2012, Be Suprised...why Big Brother won't go away, The Conversation, The Conversation Media Group, https://theconversation.edu.au/be-surprised-why-big-brother-wont-go-away-8786.

Ruddock, A.D., 2012, Cruel summer: how Hillsborough brought Britain down to earth, The Conversation, Conversation Media Group, https:l/theconversation.edu.au/cruel-summer-how-hillsborough-brought-britain-down-to-earth-9583.

Ruddock, A.D., 2012, 'Four more years': that Obama tweet and the politics of intimacy, The Conversation, The Conversation Media Group, http://theconversation.edu.au/four-more-years-that-obama-tweet-and-the-politics-of-intimacy-10606.

Ruddock, A.D., 2012, It's the economy, stupid, On Line Opinion: Australia's e-joumal of social and political debate, On Line Opinion, http://www.onlineopinion.com.au/view.asp?article=14263.

Ruddock, A.D., 2012, Jacintha Saldanha is the latest victim of a media saturated world, The Conversation, The Conversation Media Group, https://theconversation.edu.au/jacintha-saldanha-is-the-latest-victim-of-a-media-saturated-world-112.

Ruddock, A.D., 2012, Review: Alcohol advertising and young people's drinking, The Social History of Alcohol and Drugs, vol 26, issue 1, Alcohol & Drugs History Society, Canada, pp. 94-96.

Ruddock, A.D., 2012, Sexpo: it really isn't about sex, On Line Opinion: Australia's e-journal of social and political debate, On Line Opinion, http://www.onlineopinion.com.au/view.asp?article=14423.

Ruddock, A.D., 2012, Shock jocks unite- when commercial interests overcome public good, The Conversation, The Conversation Media Group, https://theconversation.edu.au/shock-jocks-unite-when-commercial-interests-overcome-public-good-.

Ruddock, A.D., 2012, The Aurora shootings: blockbuster movies can bring out our best, The Conversation, The Conversation Media Group, https://theconversation.edu.au/the-aurora-shootings-blockbuster-movies-can-bring-out-our-best-8416.

Ruddock, A.D., 2012, Twitter, John Terry and the Sunshine Tigers: how racism dogs the world game, The Conversation, The Conversation Media Group, https://theconversation .edu.au/twitter-john-terry-and-the-sunshine-tigers-how-racism-dogs-the-world.

Ruddock, A.D., 2011, Sport beer and gender: Promotional culture and social life, The Social History of Alcohol and Drug: An Interdisciplinary Journal, vol 25, issue 1-2, Alcohol and Drugs History Society, Ontario, Canada, pp. 180-182.

Ruddock, A.D., 2007, Exploring the Symbolic World of Student Drinkers, Monash University, Monash University, pp. 1-76.

Ruddock, A.D., 2007, Young People, Alcohol & Advertising in Rural Victoria, Monash University, Monash University, pp. 1-60.

Ruddock, A.D., 2005, Juice FM's "Countdown to Christmas". What do Liverpool's drinkers care about?, Juice FM, Liverpool, United Kingdom, pp. 1-61.

Postgraduate Research Supervisions

Current Supervision

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

An insight into Australian youth political communication - the institutional framing and rationalisation of everyday cultural youth politics in Australia.

Supervisors:

Ruddock, A (Main), Black, D (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

Growing up Networked - a critical analysis of the issues and complexitites surrounding reactive strategy and future policy design in the area of youth cyber-safety..

Supervisors:

Hutchins, B (Main), Ruddock, A (Associate).

Program of Study:

(DOCTORATE BY RESEARCH).

Thesis Title:

The ghost who walks: A cultral history of the phantom comic book in Australia, India and Sweden.

Supervisors:

Murray, S (Main), Ruddock, A (Associate).

Completed Supervision

Student:

Freeman, J.

Program of Study:

Local e-government: politics and civic participation. (PHD) 2010.

Supervisors:

Hutchins, B (Main), Murphy, P (Associate), Ruddock, A (Associate).

Student:

Khamisa, N.

Program of Study:

An analysis of the interpretations of Desperate Housewives by South African female students attending Monash South Africa. (Masters) 2011.

Supervisors:

Ruddock, A (Main), Bezuidenhout, R (Associate), Foster, K (Associate).

Student:

Sullivan, R.

Program of Study:

MEDIA FRAMING OF TERRORISM AND THE EROSION OF DEMOCRACY IN AUSTRALIA. (Masters) 2009.

Supervisors:

Holmes, D (Main), Ruddock, A (Associate).