Postgraduate - UnitMMD4001 - Multimedia design studio 1

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Synopsis

This unit introduces students to the audio-visual language of multimedia and multimedia design principles. The role of multimedia designer and the various multimedia elements are defined, including text, image, sound, animation and video. Methods for problem solving two-dimensional multimedia screen design and analysing electronic media are developed, giving a broad understanding of multimedia design. Particular emphasis is placed on the role of text and images.

Outcomes

On successful completion of this unit, students will:

1. understand the audio-visual language of multimedia and the application of multimedia design principles;
2. understand the role of the multimedia designer in electronic communication;
3. approach the problem-solving of two-dimensional multimedia screen design with an inquiring, adventurous and open attitude;
4. be able to identify the different delivery platforms for multimedia design, including digital video, the internet, cd-rom, dvd-rom, site-specific installation, and other technologies;
5. be able to use text, images, animation, sound and digital video as multimedia elements in electronic documents;
6. be familiar with colour mode and resolution requirements for a range of electronic media;
7. be aware of a variety of file formats, their use and benefits and compression options;
8. be able to optimise a media file for a particular application;
9. develop a self-directed approach to the development of multimedia design works, utilising independent research and evaluation methods.

Assessment

Major project: 50%
2 Minor projects: 30%
Journal 20%

Chief examiner(s)

Mr Cameron Rose

Contact hours

6 hours per week of lectures and supervised studio

Prerequisites

12 credit points from the Design, Multimedia or Technology A options as per Master of Multimedia Design course description.
Students who have not achieved at least 18 credit points should seek advice from the course co-ordinator before attempting this unit.