Postgraduate - UnitMKX9830 - International retailing

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Level	Postgraduate
Faculty	Faculty of Business and Economics
Offered	Sunway First semester 2012 (Evening) Caulfield Second semester 2012 (On-campus split block of classes)
Coordinator(s)	Mr Sumesh Nair Semester 1

Synopsis

International retailing, including trends in overseas markets and the development of off-
shore retail ventures from an Australian base. Key issues in the globalisation of the
retail industry, including cultural differences, economic environments, and demographic variables.

Outcomes

The learning goals associated with this unit are to:

1. provide a broad appreciation of the dynamic nature of the global retail industry
2. develop an understanding of the operations, strategies and performance of leading

global retailers

3. provide an awareness of the key issues and challenges driving the nature and direction of change in the global retail markets
4. develop awareness and understanding of key projected growth markets for retailers
5. provide insights into the similarities and differences between consumers in diverse

retail markets.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Mr Sumesh Nair Semester 1
Dr Srinivas Sridharan Semester 2

Contact hours

3 hours per week