units
MKX5260
Faculty of Business and Economics
6 points, SCA Band 3, 0.125 EFTSL
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
| Level | Postgraduate |
| Faculty | Faculty of Business and Economics |
| Offered | Caulfield First semester 2012 (DE-ONLINE) Caulfield Second semester 2012 (Evening) Sunway Second semester 2012 (Evening) |
| Coordinator(s) | Dr Yongfu He Semester 1, Dr Yunus Ali Semester 2, Mr Kimble Montagu(Caulfield) |
Synopsis
Non-domestic market opportunities and appropriate techniques to identify, develop, monitor and manage the international environment.
Outcomes
The learning goals associated with this unit are to:
- analyse the role of economic development international trade and, environmental factors in global marketing
- identify, evaluate and select attractive global markets
- apply marketing concepts and models in analysing and formulating global marketing plans
- critically assess strategic approaches used in global marketing
- develop and evaluate cohesive marketing strategies for organisations involved in global marketing and formulate global marketing programs for a hypothetical or real product and organisation.
Assessment
Within semester assessment: 60%
Examination (2 hours): 40%
Chief examiner(s)
Dr Yongfu He Semester 1, Dr Yunus Ali Semester 2
Contact hours
3 hours per week
Prerequisites
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