units

MKX3631

Faculty of Business and Economics

18 January 2012 13 February 2012

Undergraduate - Unit

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedBerwick First semester 2012 (Day)
Caulfield First semester 2012 (Day)
Clayton First semester 2012 (Day)
Berwick Second semester 2012 (Day)
Caulfield Second semester 2012 (Day)
Clayton Second semester 2012 (Day)
South Africa Second semester 2012 (Day)
Coordinator(s)Ms Maureen Griffiths (Berwick); Mr Peter Scholem (Caulfield and Clayton) Ms Cornes Meintjes (South Africa)

Synopsis

This unit aims to give students first-hand experience of working in an industry in which they would like to be employed on graduation. Internships are designed to provide students with an opportunity to integrate marketing theory with business practice. Separate internship programs are drawn up for each student

Outcomes

The learning goals associated with this unit are to:

  1. critically analyse a marketing activity
  2. evaluate the impact of a specific marketing theory within a business context
  3. evaluate the experience of working within an organisation
  4. communicate clearly and effectively with both business and academic stakeholders.

Assessment

Within semester assessment: 100%

Chief examiner(s)

Ms Maureen GriffithsMr Peter ScholemMs Cornes Meintjes (South Africa)

Contact hours

Contact as specified by unit coordinator

Prerequisites

Approval to enrol in this unit will only be given after consultation with the unit leader. Normally students will be required to be in the final year of their degree, and preferably in their final semester.