Monash University Handbook 2010 Undergraduate - Unit

Synopsis

The China study program in marketing is offered to students who are partway through their degree having studied at leat two marketing units. The program is designed to expose students to the thinking of some of the leading marketers in China. Students are expected to understand the critical factors associated with marketing in an international arena such as culture, marketing, customer services and retailing. In addition to the standard subject fees payable for this unit, students are required to pay for airfares, transfer and accommodation.

Objectives

The learning goals associated with this unit are to:

• examine the forces impacting marketing at an international level in the context of China
• analyse basic theories and concepts relevant to international marketing and examine how these theories and concepts can provide insight into, and an understanding of marketing in the context of China
• compare a number of senior marketing managers perspectives and marketing
• evaluate the importance of cross cultural issues on marketing and their impact on international marketing strategy in China

Assessment

Within semester assessment: 100%

Contact hours

39 contact hours

Prerequisites

Students will require the permission before undertaking this unit