Monash University Handbook 2010 Undergraduate - Unit

Synopsis

Structure, function and management of marketing channels. The role of logistics and customer service focusing on the strategic and operation decisions in inventory management, warehousing and transportation; channel design models and management of channels including the role of power. Business applications including packaged consumer goods, utilities, telecommunications, pay TV and service-based products.

Objectives

The learning goals associated with this unit are to:

• describe each of the key logistics functional areas
• discuss the notions of logistics integration and trade offs
• analyse an organisation's supply chain structure
• evaluate an organisation's logistics/supply chain performance.

Assessment

Within semester assessment: 50%
Examination (3 hours): 50%

Contact hours

3 hours class contact or equivalent per week

Prerequisites

MKC1200, MKF1120 or MKW1120