MKX3360 - Retail technology

Offered

Caulfield Second semester 2009 (Evening)

Synopsis

This unit will explore the issues surrounding the procurement and usage of technology within the retail industry. Topics include retail management systems as a strategic tool, store systems technologies, supply chain, RFID, customer relationship management and future international technological developments for retailing.

Objectives

The learning goals associated with this unit are to:

• define the purposes of technology in relation to retailing
• evaluate the impact of technology on retail management and practices
• describe the differences between the various characteristics of technology used within the retail sector
• analyse the return on investment for technology procurement within retail
• critically analyse the methods contemporary management use in procuring and implementing technology.

Assessment

Within semester assessment: 50%
Examination (2 hours): 50%

Contact hours

3 hours class contact or equivalent per week

Prerequisites

MKF1500 and MKF1120