Monash University Handbook 2010 Undergraduate - Unit

Synopsis

An overview of retailing from a management perspective. The development of retailing; the Australian retail industry and its environment; merchandising planning, control and distribution; pricing merchandise; selling and sales promotion; store location, layout and presentation.

Objectives

The learning goals associated with this unit are to:

• provide students with a broad appreciation of the business of retail now and in the future
• provide students with a working knowledge of retail processes and procedures
• develop in students an understanding of how the industry is structured
• equip students with the skills necessary to analyse a retail business
• provide students with an understanding of the various retail formats in Australia and internationally.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Contact hours

3 hours class contact or equivalent per week