Undergraduate - UnitMKW2600 - Tourism marketing

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Synopsis

An in-depth analysis of the marketing techniques that can be applied to the tourism sector.

Outcomes

The learning goals associated with this unit are to:

1. recognise the importance of marketing to the tourism sector
2. identify the marketing methods employed by the tourism sector
3. distinguish between marketing a service and a physical good
4. analyse the marketing strategies, including segmentation, employed by the tourism sector.

Assessment

Within semester assessment: 50%
Examination (2 hours): 50%

Chief examiner(s)

Maureen Griffiths

Contact hours

3 hours per week

Prerequisites

Students must have passed one of the following: MKF1120, MKG1120, MKP1120 or MKW1120 before undertaking this unit.

Prohibitions

MKP2600