MKW2252 - Crisis and risk communication
6 points, SCA Band 3, 0.125 EFTSL
Undergraduate Faculty of Business and Economics
Offered
Not offered in 2009
Synopsis
The dynamics of issues management, risk communication and crisis management in internal and external environments. Research tools and methods to assess stakeholder views and values, both for strategic planning and campaign evaluation purposes. How communication technologies can support or impede communication management.
Objectives
The learning goals associated with this unit are to:
- identify issues and crises
- understand and explain the role and purposes of issue identification to modern organisations
- critically analyse information relating to issues or crises
- develop plans to manage the issues and crises
- conduct appropriate literature searches.
Assessment
Within semester assessment: 60%
Examination (3 hours): 40%
Contact hours
3 hours class contact or equivalent per week
Prerequisites
06 July 2009
06 July 2009