units

MKW1601

Faculty of Business and Economics

18 January 2012 12 February 2012

Undergraduate - Unit

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

LevelUndergraduate
FacultyFaculty of Business and Economics
OfferedSunway First semester 2012 (Day)
Sunway Second semester 2012 (Day)
Sunway Summer semester A 2012 (Day)
Coordinator(s)Dr Ting Ding Hooi

Synopsis

Introduction to e-business and its enabling technologies including email, EDI, EFT, bar-coding, electronic catalogues, smart cards and CALS. Associated electronic processes and systems including on-line business, the Internet and World Wide Web (WWW). Other issues include international standards, ethics, privacy, accounting, legal and security issues; the impact on the workplace; corporate, national and global information infrastructures; aligning information technology to business strategy; electronic marketing worldwide; internationalisation, government policies, strategies and leadership.

Outcomes

The learning goals associated with this unit are to:

  1. define the purpose and scope of e-Business
  2. identify the technology that underpins e-Business environment
  3. examine the impact of marketing and strategy development in this environment
  4. examine the impact of policy and the future of e-Business.

Assessment

Within semester assessment: 50%
Examination (3 hours): 50%

Chief examiner(s)

Ting Ding Hooi

Contact hours

3 hours per week

Prohibitions

BEW1601