units
MKF9810
Faculty of Business and Economics
6 points, SCA Band 3, 0.125 EFTSL
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
| Level | Postgraduate |
| Faculty | Faculty of Business and Economics |
| Offered | Caulfield First semester 2012 (On-campus split block of classes) Caulfield Second semester 2012 (DE-ONLINE) |
| Coordinator(s) | Ms Karen Lurati |
Synopsis
The management of retail organisations, the application of technology in retail organisations and the application of retail strategic and financial planning. Issues, problems and practices involved in managing a retail operation; the role of the retailing industry in distribution, its structure and its dynamics; retail merchandise planning, buying and control; retail store location, layout, presentation and management; current theories and techniques used in the formulation and implementation of retail business strategy.
Outcomes
The learning goals associated with this unit are to:
- define retailing and its strategic development
- demonstrate an awareness of the issues, problems, opportunities and practices involved in managing a retail operation
- describe the principles of retail merchandising, retail formats, retail branding, retail technology, retail experience
- provide some insights into the management of human resources within a retail business.
Assessment
Within semester assessment: 60%
Examination (2 hours): 40%
Chief examiner(s)
Contact hours
3 hours class contact or equivalent per week
Co-requisites
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