Monash University Handbook 2010 Undergraduate - Unit

Synopsis

Contemporary issues in international trade and their potential to impact on the marketing initiative of companies; the economic, political, geographic, demographic and cultural issues which influence national business environments; the conduct and outcome of market research in other countries.

Objectives

The learning goals associated with this unit are to:

• explain the issues facing the global marketplace and their influence on strategic marketing decision-making especially in the functional areas of marketing
• critically analyse the volatile and changeable nature of international markets and be able to apply marketing theories and knowledge accordingly
• evaluate the issues associated with market entry and the impact on long term survival in a target international market
• critically assess alternative market entry strategies and their relative value in different markets
• formulate marketing plans for international operations especially in the Asia-Pacific region.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Contact hours

3 hours class contact or equivalent per week

Prerequisites

MKF1120 or MKW1120