Undergraduate - UnitMKF3141 - Issues in competitive advantage

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Synopsis

The unit is designed to sensitise students to the issues which affect a firm's ability to compete effectively, and from which competitive advantage is derived.

Outcomes

The learning goals associated with this unit are to:

1. identify and interpret the trends and challenges created by an increasingly competitive and dynamic business/organisational environment
2. analyse an organisation, taking account of its external environs and identify activities from which competitive advantage may originate
3. critically assess the strengths and weaknesses of the main competitive advantage theoretical perspectives and make recommendations how an organisation may develop its competitive advantage
4. create and design strategies for specific organisations to build sustainable competitive advantage using a range of current issues that take into account the dynamic external environment and the organisations skills and resources.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Dr Erica Brady

Contact hours

3 hours per week

Prerequisites

Students must have passed AFF1000, BTF1010 and MKF1120 or must have passed MKF1120 and PMM1010