Faculty of Business and Economics
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
Dr Junzhao Ma (First Semester) Mr Paul Murphy (Second Semester)
Using the case study method this unit provides an analytical framework from which students can explore how marketing strategy is applied throughout a variety of industries. Students will be taught how to analyse, evaluate and implement marketing strategy. A theoretical grounding in introductory marketing, marketing research, buyer behaviour and communications is essential to students undertaking this unit.
The learning goals associated with this unit are to:
Within semester assessment: 75%
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information
Mr Peter Wagstaff