Faculty of Business and Economics
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
|Faculty||Faculty of Business and Economics|
|Organisational Unit||Department of Marketing|
|Offered||Caulfield First semester 2015 (Day)|
Caulfield Second semester 2015 (Day)
|Coordinator(s)||Dr Pingping QiuDr Junzhao Ma (Second Semester)|
Using the case study method this unit provides an analytical framework from which students can explore how marketing strategy is applied throughout a variety of industries. Students will be taught how to analyse, evaluate and implement marketing strategy. A theoretical grounding in introductory marketing, marketing research, buyer behaviour and communications is essential to students undertaking this unit.
The learning goals associated with this unit are to:
Within semester assessment: 75%
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information