Faculty of Business and Economics
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
|Faculty||Faculty of Business and Economics|
|Organisational Unit||Department of Marketing|
|Offered||Caulfield First semester 2015 (Day)|
Caulfield Second semester 2015 (Day)
|Coordinator(s)||Ms Jane CarrollDr Erica Brady (Second Semester)|
The development of corporate marketing strategies; marketing planning procedure; evaluation and control in marketing planning; Australian case studies in corporate marketing planning and strategy. Concepts of product management; designing a product strategy; monitoring planning/marketing.
The learning goals associated with this unit are to:
Within semester assessment: 60%
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information