Faculty of Business and Economics
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
The development of corporate marketing strategies; marketing planning procedure; evaluation and control in marketing planning; Australian case studies in corporate marketing planning and strategy. Concepts of product management; designing a product strategy; monitoring planning/marketing.
The learning goals associated with this unit are to:
Within semester assessment: 60%
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information
For students in B2003, B20033, B2012, B2013, B2018 must have passed MKF1120 and MKF2111 and MKF2801 and one more (any) Marketing unit.
For students in any other courses (pre 2016) must have passed MKF1120, MKF2111 and any two other Marketing units.
Students must be enrolled in one of the following courses:
0002, 0312, 0314, 0315, 0556, 1275, 1333, 1337, 3154, 3806, 3819, 4098, 4407, 4426, 4503, B2003, B20033, B2012, B2013, B2018