units
MKF2131
Faculty of Business and Economics
6 points, SCA Band 3, 0.125 EFTSL
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.
| Level | Undergraduate |
| Faculty | Faculty of Business and Economics |
| Organisational Unit | Department of Marketing |
| Offered | Caulfield First semester 2013 (Day) Caulfield Second semester 2013 (Day) |
| Coordinator(s) | Dr Satheesh Seenivasan |
Synopsis
Quantitative analysis for marketing, response models, segmentation and targeting, positioning analysis, decision analysis, conjoint analysis; advertising decision models, pricing decisions.
Outcomes
The learning goals associated with this unit are to:
- develop a capability for applying marketing models to a range of marketing phenomena
- equip students with the ability to interpret output and develop management recommendations
- appreciate the assumptions and limitations of marketing models.
Assessment
Within semester assessment: 40%
Examination: 60%
Chief examiner(s)
Contact hours
3 hours per week
Prerequisites
Prohibitions
MKC2130, MKW2131
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