units

MKF2131

Faculty of Business and Economics

Undergraduate - Unit

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelUndergraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedCaulfield First semester 2014 (Day)
Caulfield Second semester 2014 (Day)
Coordinator(s)Dr Stanislav StakhovychDr Satheesh Seenivasan (Second Semester)

Synopsis

Quantitative analysis for marketing, response models, segmentation and targeting, positioning analysis, decision analysis, conjoint analysis; advertising decision models, pricing decisions.

Outcomes

The learning goals associated with this unit are to:

  1. develop a capability for applying marketing models to a range of marketing phenomena
  2. equip students with the ability to interpret output and develop management recommendations
  3. appreciate the assumptions and limitations of marketing models.

Assessment

Within semester assessment: 50%
Examination: 50%

Chief examiner(s)

Dr Stanislav Stakhovych (First semester)
Dr Satheesh Seenivasan (Second semester)

Workload requirements

Minimum total expected workload equals 144 hours per semester

Prerequisites

Prohibitions

MKC2130, MKW2131