Faculty of Business and Economics
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
Dr Stanislav StakhovychDr Satheesh Seenivasan (Second Semester)
Quantitative analysis for marketing, response models, segmentation and targeting, positioning analysis, decision analysis, conjoint analysis; advertising decision models, pricing decisions.
The learning goals associated with this unit are to:
Within semester assessment: 50%
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information