units
MKC3300
Faculty of Business and Economics
6 points, SCA Band 3, 0.125 EFTSL
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
| Level | Undergraduate |
| Faculty | Faculty of Business and Economics |
| Offered | Clayton First semester 2012 (Day) |
| Coordinator(s) | Mr Mark Bender |
Synopsis
The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct, franchising and electronic marketing and the law.
Outcomes
The learning goals associated with this unit are to:
1. be able to apply the main principles of law affecting the development of new products, the promotion of products, the pricing of products and the distribution process.
Assessment
Within semester assessment: 30%
Examination (3.5 hours, open-book): 70%
Chief examiner(s)
Contact hours
3 hours per week
Prerequisites
Prohibitions
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