Faculty of Information Technology
|Faculty||Faculty of Information Technology|
|Offered||Caulfield First semester 2013 (Day)|
Sunway First semester 2013 (Evening)
This unit provides an understanding of the business value of customer relationship management and how data mining technology can be used to improve organizational interaction with customers. Building a business around the customer relationship is the aspiration of many modern organizations. Customer relationship management and data mining has been combined together to provide the required concepts, techniques, technology and tools to achieve this goal. The unit discuss how IT and IT based techniques can be used for customer segmentation, clustering and classification, market basket analysis and association rule mining in addition to traditional CRM.
At the completion of this unit students will be able to:
Examination (3 hours): 60%; In-semester assessment: 40%
2 hrs lectures/wk, 2 hrs laboratories/wk