Faculty of Information Technology
|Faculty||Faculty of Information Technology|
|Offered||Caulfield Second semester 2014 (Day)|
This unit will give students insight into how to identify, create, and pursue opportunities for new products and services. These opportunities have been growing rapidly due to the steady increase in digital work flows and digital customers. Google, Facebook, YouTube, Twitter, and Flickr are well-known examples of digital entrepreneurship; there are many thousands of additional examples. Specifically, this unit includes the study of entrepreneurship, opportunity analysis, feasibility analysis, intellectual property, market research, accounting, financial management, sources of funding, business models, teamwork, and business planning. Understanding these topics will allow students to more readily identify, analyse, and develop opportunities for the creation of new products and services.
At the completion of this unit, students should be able to:
Examination (2 hours): 35%; In-semester assessment: 65%
Minimum total expected workload equals 12 hours per week comprising:
(a.) Contact hours for on-campus students:
(b.) Additional requirements (all students):
Students must have completed at least 72 credit points in a degree or double degree at Monash and must have achieved at least a credit average.