Undergraduate - UnitECW2451 - The business of sport

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Synopsis

Sport is a major industry in Australia and overseas. The unit will use a mixture of economic theory, economic history and the study of institutions to explore the business issues faced by the sport industry. Throughout the unit, case studies of several sports, notably Major League Baseball, professional boxing, the English Premier League (soccer), and the Australian Football League, will be used to explore these issues in depth.

Outcomes

The learning goals associated with this unit are to:

1. identify the constraints and opportunities that affect the ability of sports to survive in an increasingly global marketplace
2. identify the characteristics and problems of labour markets in professional sports
3. identify the market for various sports, and how sports have been affected by rising costs and competing uses for consumer income
4. develop a high level of research, analytical, written and oral skills by writing an essay and participating in tutorials.

Assessment

Within semester assessment: 40%
Examination (2 hours): 60%

Chief examiner(s)

Lionel Frost

Contact hours

3 hours per week

Prerequisites

Students must have passed ECG1101 or ECW1101 before undertaking this unit.