units
BTF3181
Faculty of Business and Economics
6 points, SCA Band 3, 0.125 EFTSL
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.
| Level | Undergraduate |
| Faculty | Faculty of Business and Economics |
| Organisational Unit | Department of Business Law and Taxation |
| Offered | Caulfield Second semester 2013 (Day) |
| Coordinator(s) | Mr Mark Bender |
Synopsis
The legal framework which operates in relation to marketing decisions and practice. Topics discussed include unfair trading practices, intellectual property rights (patents, trade marks, copyright and designs), anti-competitive conduct and new marketing practices. The unit places the laws controlling unfair and anti-competitive practices within the wider economic context.
Outcomes
The learning goals associated with this unit are to:
- identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies
- identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas
- identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution
- critically evaluate a contemporary marketing law development and write a research paper on the topic.
Assessment
Within semester assessment: 30%
Examination: 70%
Chief examiner(s)
Contact hours
3 hours per week
Prerequisites
Prohibitions
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