units

BTF3181

Faculty of Business and Economics

Undergraduate - Unit

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelUndergraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Business Law and Taxation
OfferedCaulfield First semester 2014 (Day)
Coordinator(s)Mr Mark Bender

Synopsis

The legal framework which operates in relation to marketing decisions and practice. Topics discussed include unfair trading practices, intellectual property rights (patents, trade marks, copyright and designs), anti-competitive conduct and new marketing practices. The unit places the laws controlling unfair and anti-competitive practices within the wider economic context.

Outcomes

The learning goals associated with this unit are to:

  1. identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies
  2. identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas
  3. identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution
  4. critically evaluate a contemporary marketing law development and write a research paper on the topic.

Assessment

Within semester assessment: 30%
Examination: 70%

Chief examiner(s)

Workload requirements

Minimum total expected workload equals 144 hours per semester

Prerequisites

Prohibitions