6 points, SCA Band 3, 0.125 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
The legal framework which operates in relation to marketing decisions and practice. Topics discussed include unfair trading practices, intellectual property rights (patents, trade marks, copyright and designs), anti-competitive conduct and new marketing practices. The unit places the laws controlling unfair and anti-competitive practices within the wider economic context.
The learning goals associated with this unit are to:
- identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies
- identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas
- identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution
- critically evaluate a contemporary marketing law development and write a research paper on the topic.
Within semester assessment: 40% + Examination: 60%
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information