units
BTF3181
Faculty of Business and Economics
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.
| Level | Undergraduate |
| Faculty | Faculty of Business and Economics |
| Organisational Unit | Department of Business Law and Taxation |
| Offered | Caulfield Second semester 2013 (Day) |
| Coordinator(s) | Mr Mark Bender |
The legal framework which operates in relation to marketing decisions and practice. Topics discussed include unfair trading practices, intellectual property rights (patents, trade marks, copyright and designs), anti-competitive conduct and new marketing practices. The unit places the laws controlling unfair and anti-competitive practices within the wider economic context.
The learning goals associated with this unit are to:
Within semester assessment: 30%
Examination: 70%
3 hours per week