Faculty of Arts
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
|Faculty||Faculty of Arts|
|Organisational Unit||School of Media, Film and Journalism|
|Offered||Gippsland First semester 2015 (Day)|
Gippsland First semester 2015 (Off-campus)
|Coordinator(s)||Dr Paul Atkinson (Berwick); Dr Simon Cooper (Gippsland); Dr Yeoh Seng Guan (Malaysia)|
Introduces techniques for describing and analysing the production, distribution and reception, as well as the formal properties, of media texts. Focuses on 'mass media' as a set of relationships between owners, producers, texts and audiences. Introduces these relationships in connection with studies of power and influence, focusing on particular dimensions of difference and inequality in social life. Areas of study include news production, textual analysis, media ownership and diversity, film and sport.
In this unit teaching staff aim to provide you with a range of readings and practical exercises that help you acquire conceptual frameworks for analysing media texts and media industries. Through close reading, oral discussion and writing exercises you should acquire various practical and conceptual tools for understanding not only the form and content of media texts,but also the structure and operation of the various industries and institutions that make up what we call mass media.On successful completion of this unit students should be able to:
Within semester assessment: 70%
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information