Monash University Handbook 2010 Postgraduate - Unit

Synopsis

This unit builds on the theoretical framework presented in the prerequisite subject AFF5200 (Issues in competitive advantage I) to examine leading business issues relating to competitive advantage.

Objectives

The learning goals associated with this unit are to:

• gain an insight into the business environment through an evaluation of real life organisational case studies
• recognise the need for continuous search for the issues and elements of the business mix upon which competitive success depends
• appreciate in a real life context, the range of issues that are currently evident in a business, the frequency of change and the associated level of uncertainty, understand how these issues and uncertainty might be addressed to develop and maintain a competitive edge
• identify, in a dynamic business environment, the issues that relate to competitive positioning in the industries and markets in which an organisation operates
• use a case study methodology for developing and implementing competitive strategies.

Assessment

Within semester assessment: 60%
Examination (3 hours): 40%

Contact hours

3 hours per week

Prerequisites

AFF5200