courses

1708

Undergraduate - Course

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This course entry applies to students commencing this course in 2014 and should be read in conjunction with information provided in the 'Faculty information' section of this Handbook by the Faculty of Arts

Managing facultyArts
Abbreviated titleBA(ProfComn)
CRICOS code072744G
Total credit points required144
Standard duration of study (years)3 years FT, 6 years PT
Study mode and locationOn-campus (Gippsland)
Off-campus (Gippsland)
Multi-modal (Gippsland)
Admission, fee and application details http://www.monash.edu/study/coursefinder/course/1708
Contact details

Tel: 1800 MONASH (1800 666 274) Web address: http://artsonline.monash.edu.au

Notes

  • Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.
  • Students have a maximum of eight years to complete this course.
  • Students may select arts units from any campus, but should be aware of the teaching location as this may require travel to another campus. Students may also select units offered in off-campus mode.

Description

This degree equips graduates with professional communication skills and knowledge relevant to a range of communication and media professions. Students are given the flexibility to combine studies in communications with specialist training in journalism, public relations, visual media or marketing. The interdisciplinary program is structured to produce graduates who will be knowledgeable about communications and who can apply that knowledge in a range of vocations. Graduates in this field can expect to be employed across a range of related areas in today's convergent media environment, including media relations, journalism, public relations, and professional writing.

Outcomes

These course outcomes are aligned with the Australian Qualifications Framework level 7, the Bologna Cycle 1 and Monash Graduate AttributesAustralian Qualifications Framework level 7, the Bologna Cycle 1 and Monash Graduate Attributes (http://opvclt.monash.edu.au/curriculum-by-design/aligning-course-outcomes-with-aqf-bologna.html).

Upon successful completion of this course it is expected that graduates will be able to:

  • apply advanced communication skills using a range of media and demonstrating strategic planning skills
  • analyse, consolidate and synthesise knowledge from a range of sources
  • apply critical understanding and analysis to the literature within the humanities, arts and social sciences
  • demonstrate an understanding of the present interpretations and potential future developments in the issues underlying the content of and approaches to the disciplines they have studied
  • demonstrate an understanding of the present interpretations and potential future developments in the issues underlying the content of and approaches to the disciplines they have studied
  • apply critical understanding of personal and cultural understandings, ethical attitudes, and (where appropriate) the physical and aesthetic appreciations that underpin traditional liberal arts education
  • demonstrate advanced skills of written and oral presentation, argument and analysis
  • demonstrate the capacity to apply these studies in the changing circumstances of intellectual life and of the profession they are likely to inhabit
  • apply a critical awareness of international issues, good intercultural competence, and the ability to function effectively in international professional and social domains.

Structure

Students must complete a major in either communications or public relations, a specialisation sequence in a complementary field, an arts minor and additional studies.

Areas of study

Core arts major

One of:

Available arts minors

Australian studies

Note: Philosophy is available by off-campus learning only.

For the specific requirements of arts majors and minors and information on other arts units refer to the Areas of studyAreas of study (http://www.monash.edu.au/pubs/2014handbooks/aos/index-byfaculty-arts.html) section in this Handbook.

Requirements

Students the complete the following:

(a.) a communications or public relations major (48 points)

(b.) an arts minor in a different available area of study (24 points)

(c.) a specialisation sequence (36 points)

(d.) another 12 points at first year level (students undertaking a specialisation sequence in management or marketing will need to use these units to complete a further first year sequence in arts)

(e.) a further 24 points of electives (students undertaking a specialisation sequence in management or marketing will only be able to complete a further 12 points outside of the faculty, the remaining 12 points will need to be arts unit)

Note: The specialisation sequence is not equivalent to a major.

Of the 144 points, 96 points must be completed within the Faculty of Arts. The remaining 48 points may be taken from disciplines in the Faculty of Arts or disciplines outside the faculty.

No more than 10 units (60 points) are to be completed at a first-year level.

Students must complete a minimum of 36 points at third-year level (includes those completed in the major and specialisation sequence).

Elective units can be identified using the browse units toolbrowse units tool (http://www.monash.edu.au/pubs/handbooks/units/search) and indexes of unitsindexes of units (http://www.monash.edu.au/pubs/handbooks/units/) in the current edition of the Handbook. The level of the unit is indicated by the first number in the unit code; undergraduate units are those that commence with the numbers 1-3. Note: Some non-arts units may require permission from the owning faculty.

Arts majors and minors

Refer to 'Areas of study'.

Specialisation sequences

Students select a specialisation from the list below. Note: Students can only complete communications or public relations if not chosen as their major or minor.

Communications

Students must complete:

plus any four of the following, including two at second year level and two at third year level:

Journalism

Students must complete:

plus any two of the following:

  • ATS2657/ATS3657 Digital sub-editing and design
  • ATS2928/ATS3928 Radio Journalism
  • ATS2895/ATS3895 Gender, race and journalism
  • ATS2896/ATS3896 Photojournalism

Management

Offered by the Faculty of Business and Economics.

Students must complete six of the following units:

* These units are recommended.

Marketing

Offered by the Faculty of Business and Economics.

Students must complete the following six units:

Public relations

Students must complete:

  • ATS1356 Public relations writing
  • ATS1897 Public relations principles and practice

plus any four of the following, including two at second year level and two at third year level:

  • ATS2814 Publicity and promotion
  • ATS2815 Crisis and risk communication
  • ATS2918 Online public relations
  • ATS3837 Public relations and event management
  • ATS3838 Public relations campaigns

Writing

Students must complete:

plus any four of the following, including at least two at second-year level:

Award(s)

Bachelor of Arts (Professional Communication)